Dishwashing Products - US - May 2016
"Practically every US home has dishwashing products. However, being such a universal product category means it can be difficult to drive growth. While dishwashing liquid has been able to increase sales in recent years through innovations such as scented formulas, dishwasher detergent has found it harder to differentiate and faces tougher price competition. In this Report, we discuss the macro trends impacting this sector and identify opportunities to increase consumer spending through product innovations such as eco-friendly formulas and all-in-one and antibacterial properties."
- Shannon Romanowski, Category Manager - Health, Household, Beauty & Personal Care
This report discusses the following key topics:
- Slow growth seen in a highly established sector
- Dishwashing liquid makes up the majority of category sales
- Few organic growth opportunities seen
For the purposes of this Report, Mintel defines dishwashing products as follows:
- dishwashing liquid for hand washing dishes
- detergent for automatic dishwashers
- rinse aids for automatic dishwashers
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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