DIY Auto Maintenance - US - January 2017
"This Report will focus on the DIY (do-it-yourself) automotive sector, and will discuss consumers’ DIY history, overall aptitude, and knowledge of specific automotive maintenance, repairs, and customizations, as well as motivations and attitudes toward DIY automotive work."
- Consumers intimidated by doing their own repairs
- Consumers would rather pay a professional for basic work
- Convenience, price, and location top reasons for parts and supplies
A majority of consumers believe that vehicles today are too complicated for laypeople to do their own repairs and that if they do their own repairs they will cause further issues. This perception of cars today and of their own abilities often hinder consumers from attempting their own automotive work. Marketing messaging that encourages consumers and inspires confidence may increase DIY participation rates. Messaging can build confidence by offering further support with certified auto specialists to help provide guidance when conducting repairs.
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