DIY Home Improvement and Maintenance - US - September 2016
Macroeconomic indicators point to a healthy outlook for the DIY (do-it-yourself) market. Most adults have at least some DIY skills and complete home improvement projects on an occasional basis, though a skills gap continues to limit the project scope of many consumers and curbs participation in the category. In order to inspire and engage less-skilled DIYers, opportunities exist in the form of online courses and in-store classes. These programs can help improve DIY skills of consumers, while also broadening the scope and frequency of DIY projects.
This report examines the following issues:
- Spending on DIY projects is growing, but key demographics are slipping
- Largest group of DIYers have low skills, limits scope of projects
For the purposes of this Report, Mintel has used the following definitions:
DIY home improvement refers to projects completed and products purchased and installed directly by consumers. DIY activities include repairs or additions to the home, including projects such as renovating a kitchen, installing a new bathroom, and installing central heating. Decorating includes activities such as internal and external painting. Excluded from this report are professional contracting services.
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