DIY: Home Improvement - US - May 2010
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
The prospect of a slow, drawn out economic recovery without robust job growth or a quick rise in home prices doesn’t bode well for a rapid rebound in the broader home improvement industry, which has already suffered three consecutive years of decline. But the longer the economy stays out of high gear the better the chances are of solid growth in the DIY portion of the market as the DIY mentality will become a proactive and affirmative manifestation of the New Frugality.
This report provides an in-depth analysis of how retailers, suppliers and, most importantly, consumers are responding to a home channel marketplace that is changing in fundamental ways:
Analysis of consumer expenditures in the broader home channel market as well as the more narrowly defined DIY market
Analysis of sales trends in major home improvement product segments and retail channels
Discussion of the branding and advertising strategies of major DIY retailers
The results of Mintel’s exclusive research among DIYers including the incidence of various types of projects and the impact of the economic downturn on consumer behavior and attitudes
Extensive discussion on DIYers’ increasing interest in environmental sustainability and energy efficiency
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.