DIY Retailing - Europe - March 2010
It is dangerous to generalise about the DIY market across so many different countries. At present almost all share the problems of coping with the deepest recession since the war.
Other problems shared by many include:
The population is ageing. Older people are less inclined to do DIY and more inclined to pay others to do it for them.
In some countries there is a fall off in interest in the home and in doing DIY.
The boom saw a general increase in paying others to do DIY work, particularly in the more developed economies. The recession has reversed that trend, but probably only temporarily.
This report series covers the 19 leading economies of Western Europe. In total these countries account for around 98% of all European retail sales, excluding Russia. The remaining countries are either too small (eg Luxembourg) or are not sufficiently well developed to warrant detailed coverage (eg Romania and Bulgaria). These developing countries plus Russia and Turkey are covered in the Mintel report on Emerging Markets, 2009.
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Table of contents
Market in Brief
- Prospects
- Divergent markets
- Long term worries
- Prospects
European Summary and Outlook
- Report scope
- Issues in the market
- Technical notes
- DIY retailers’ sales
- Financial definitions
- Currencies
- Country codes
- Figure 1: Country codes
- VAT
- Figure 2: Europe: Standard VAT rates, 2009
- Other abbreviations
- The European DIY market
- Market size
- Spending table and trends
- Figure 3: Estimated total spending on products stocked, by DIY retailers, 2007-09
- Spend per capita
- Figure 4: Europe: Spending on DIY goods per capita, 2009
- Retail sales
- Figure 5: Europe: DIY retailers sales, 2009
- Figure 6: Europe: DIY retailers sales per capita, 2009
- Performance
- Housing – widespread collapse
- Owner occupation – the long term upward trend reversing?
- Figure 7: Europe: Proportion of owner occupiers, major economies, 2009
- Consumer attitudes to DIY
- Have you done any DIY in the last 12 months?
- Figure 8: Europe: Home decorating or other DIY work in the last 12 months, 2005-09
- Figure 9: Europe: Home decorating or other DIY work in the last 12 months, 2005-09
- Attitudes to DIY and the home
- Figure 10: Europe, attitudes towards DIY and home, 2009
- Leading retailers
- Figure 11: Europe: leading DIY retailers, 2008/09
- Market shares
- Figure 12: Europe: leading DIY retailers share of all European retail sales, 2008/09
- Concentration
- Figure 13: Europe: DIY retailer concentration, 2008/09
- E-commerce
- Figure 14: Europe: Leading DIY retailers e-commerce activity, 2010
- Euro outlook
- Sluggish economies
- Ageing population
- Figure 15: Europe: People who do DIY, by age, 2009
- Interest in doing DIY
- Where next for the retailers?
- Time to embrace e-commerce
- Forecast
- Figure 16: Europe: Major economies, DIY growth, 2005-14
- Report scope
Austria
- Market in brief
- Sector size and forecast
- The economy
- Retailers prospects
- Figure 17: Austria: DIY specialists’ retail sales, 2005-14
- Retail competitor analysis
- Figure 18: Austria: Leading DIY specialists, 2009
- Market shares
- Figure 19: Austria: Leading DIY retailers market shares, 2009
- Enterprise and outlet data
- Figure 20: Austria: Retail businesses by category, 1999-2008
- Market in brief
Belgium
- Market in brief
- Sector size and forecast
- The economy
- Retailers’ prospects and retail forecasts
- Figure 21: Belgium: Household goods specialists’ retail sales, 2005-14
- Enterprise data
- Figure 22: Belgium: Hardware, paints and glass retail enterprise data, 2003-07
- Retail competitor analysis
- Key points
- Recent trends and developments
- Maxeda leads the way
- Impressive growth from Hubo
- Gamma’s expansion slows
- Figure 23: Belgium: Leading DIY retailers, 2008/09
- Market shares
- Figure 24: Belgium: Leading retailers’ estimated shares of DIY specialists’ sales, 2008
- Market in brief
Czech Republic
- Market in brief
- Sector size and forecast
- The economy
- Retailers prospects
- Figure 25: Czech Republic: Household goods retailers’ sales, 2005-14
- Retail competitor analysis
- Figure 26: Czech Republic: Leading DIY retailers, 2008
- Market shares
- Figure 27: Czech Republic: Leading DIY retailers market shares, 2008
- Market in brief
Denmark
- The market in brief
- Sector size and forecast
- Economy to slow
- The DIY retail sector
- Figure 28: Denmark: Retail sales, 2005-14
- Sector sales by segment
- Figure 29: Denmark: DIY retailers’ sales, by type of retailer, 2004-08
- Forecast
- Retail competitor analysis
- Specialists
- XL-Byg
- Bygma
- Danske Traelast
- Jem & Fix
- Optimera
- Bauhaus
- Online
- Figure 30: Denmark: Leading DIY players, 2008/09
- Non-specialists
- Market shares
- Figure 31: Denmark: Top five DIY retailers' market shares, 2008/09
- Enterprise and outlet data
- Figure 32: Denmark: DIY retail enterprises & outlets, 2003-07
- The market in brief
Finland
- Market in brief
- Sector size and forecast
- Sharp contraction in economy in 2009
- The DIY sector
- Figure 33: Finland: Retail sales, 2004-14
- Sector sales by segment
- Figure 34: Finland: DIY and related specialist retailers’ sales, 2004-07
- Forecast
- Retail competitor analysis
- Specialists
- Dominated by domestic players
- But a growing international influence
- Figure 35: Finland: Leading DIY Specialists, 2009
- Other
- Market shares
- Figure 36: Finland: Top five DIY retailers’ market share, 2009
- Enterprise and outlet data
- Figure 37: Finland: DIY enterprise and outlet data, 2003-07
- Market in brief
France
- Market in brief
- Market size and performance
- The competitive landscape
- Internal market environment
- Key points
- Households are becoming smaller
- Figure 38: France: Number of households, 2004-08
- Figure 39: France, Households by size, 1988-2006
- The French housing market
- Figure 40: France, Rate of home ownership, 2004-08
- Figure 41: France: Age of housing stock, 2007
- Figure 42: France Average house prices, 2000-09
- Consumer attitudes to DIY
- Who DIYs?
- Figure 43: Home decorating or other DIY work in the last 12 months, by demographics, France, 2009
- Lifestyle comparisons
- Figure 44: Agreement with DIY and home-related lifestyle statements, 2009
- Broader market environment
- Key points
- Slow population growth
- Figure 45: France: Population trends, 2005-10
- Population is ageing
- Figure 46: France: Population projections, by age group, 2010-30 (f)
- Implications for DIY retailers
- Economy is recovering
- Figure 47: France: Gross domestic product, 1998-2009
- Consumer spending growth slows
- Figure 48: France: Household consumer expenditure, 1998-2009
- Consumer confidence rising
- Figure 49: France: Consumer confidence, January 1999-December 2009
- Inflation turns to deflation
- Figure 50: France: Consumer prices, 2004-09
- Figure 51: France: Consumer prices of selected DIY Related Categories, 1998-2009
- Implications for DIY retailers
- Competitive context
- Figure 52: France: Consumer expenditure on DIY-related categories, 2004-08
- Figure 53: France: Estimated DIY market size, 2004-09
- Channels of distribution
- Sector size and forecast
- Key points
- Economic outlook
- Retail sales forecasts
- Figure 54: France: Retail sales, 2005-14
- DIY retailers’ prospects
- Outlet data
- Figure 55: France: DIY outlets, 2005-09
- Retail competitor analysis
- Key points
- Kingfisher still market leader
- Impressive growth for Groupe Adeo
- Bricomarché losing share
- Mr Bricolage in the ascent
- Other players
- Figure 56: France: Leading DIY specialists, 2008/09
- Market shares
- Figure 57: France: Leading retailers share of food retailers’ sales, 2008
- Market in brief
Germany
- Market in brief
- Market size and performance
- The competitive landscape
- Internal market environment
- Key points
- Smaller household sizes
- Figure 58: Germany: Households, 2006-08
- The German housing market
- Low ownership rates
- Figure 59: Germany: distribution of the population, by tenant status, 2005-08
- Housing market performance subdued
- Figure 60: Germany: House prices index, 2000-07
- Age of housing stock
- Figure 61: Germany: Dwelling stock, by age, 2002
- Consumer attitudes to DIY
- Who DIYs?
- Figure 62: Germany: Home decorating or other DIY work in the last 12 months, by demographics, 2009
- Lifestyle comparisons
- Figure 63: Germany: Agreement with DIY and home-related lifestyle statements, 2009
- Broader market environment
- Key points
- Population in decline
- Figure 64: Germany: Population trends, 2004-08
- Figure 65: Germany: Population projections, by age band, 2009-30
- Figure 66: Germany: Population trends, by age band, 2009-30
- Implications for DIY retailers
- Economic recovery likely to be slow
- Figure 67: Germany: Gross domestic product, 1999-2009
- Consumer spending remains subdued
- Figure 68: Germany: Consumer expenditure, 1999-2009
- Inflation in decline
- Figure 69: Germany: Consumer prices, 2005-09
- Implications for DIY retailers
- Competitive context
- Figure 70: Germany: Consumer expenditure on DIY retailers’ products, 2004-09
- Figure 71: Germany: Estimated DIY market size, 2004-09
- Competition for DIY spending
- Figure 72: Germany: Relative performance of consumer spending in various categories, 2003-08
- Channels of distribution
- Figure 73: Germany: DIY market – BHB estimates of sales, by channel of distribution, 2004-08
- Figure 74: Germany: DIY retailers’ sales as share of estimated market size, 2003-09
- Figure 75: German DIY market: Estimated channels of distribution, 2009
- Product breakdown
- Figure 76: Germany: Breakdown of sales, by product category, 2008
- Sector size and forecast
- Key points
- Economic outlook
- Retail sales forecasts
- Figure 77: Germany: Retail sales, 2005-14
- Prospects for DIY specialists
- Outlet and enterprise data
- Figure 78: Germany: Retail enterprises and outlets, 2004-07
- Figure 79: Germany: Retail outlets, 2004-08
- Retail competitor analysis
- OBI is market leader
- Discounting hurts Praktiker
- toom lacks direction
- Bauhaus going strong
- Hornbach
- Figure 80: Germany: Leading players in the DIY sector, 2008/09
- Market shares
- Figure 81: Germany: Leading retailers share of DIY retailers’ sales, 2008
- Market in brief
Greece
- Market in brief
- Sector size and forecast
- Economic outlook
- Retailers’ prospects
- Figure 82: Greece: DIY specialists’ retail sales, 2005-14
- Retail competitor analysis
- Key points
- Praktiker is market leader
- Leroy Merlin grows
- Independents will come under pressure
- Figure 83: Greece: Leading DIY specialists, 2008
- Market shares
- Figure 84: Greece: Leading retailers share of food retailers’ sales, 2008
- Enterprise data
- Figure 85: Greece: DIY specialists’ enterprise and store numbers, 2003-07
- Market in brief
Hungary
- Market in brief
- Sector size and forecast
- The economy
- Retailers’ prospects
- Figure 86: Hungary: Household goods specialists’ sales, 2005-12
- Outlet data
- Figure 87: Hungary: DIY specialists’ number of outlets, 2005-09
- Retail competitor analysis
- Key points
- Recent trends and developments
- Domestic players fighting foreign dominance
- Praktiker wins back top spot
- Tough economic climate hits OBI and bauMax
- Figure 88: Hungary: Leading DIY specialists, 2008/09
- Market shares
- Figure 89: Hungary: Leading retailers’ share of DIY specialists’ sales, 2008
- Market in brief
Ireland
- Market in brief
- Sector size and forecast
- The economy
- Retailers prospects
- Figure 90: Ireland: DIY specialists’ retail sales, 2005-14
- Retailer competitive analysis
- Key points
- Leading multiples
- Buying groups
- Figure 91: Republic of Ireland: Leading DIY retailers, 2006/07
- Market shares
- Figure 92: Republic of Ireland: Leading DIY retailers’ market share, 2008/09
- Market in brief
Italy
- Market in brief
- The future
- DIY retail sector
- Competitive landscape
- Internal market environment
- Key points
- Housing market
- Rising number of households
- Figure 93: Italy: Number of households, 2004-08
- Younger housing stock
- Figure 94: Italy, age of housing stock, 2008
- Above average ownership levels
- Figure 95: Italy: Rate of home ownership, 2004-08
- House prices
- Figure 96: Italy: Average house prices, 1999-2008
- Broader market environment
- Slow population growth
- Figure 97: Italy: Population trends, 2005-09
- Figure 98: Italy: Population projections, 2010-30(f)
- Implications for DIY retailers
- Early slide into recession
- Figure 99: Italy: Gross domestic product, 1998-2009
- Consumer uncertainty prevails
- Figure 100: Italy: Household consumer expenditure, 1998-2009
- Inflation falling
- Figure 101: Italy: Consumer prices, 2004-09
- Unemployment on the rise
- Figure 102: Italy: Unemployment rate, 2005-09 Q3
- Implications for DIY retailers
- Competitive context
- Figure 103: Italy: Consumer expenditure on DIY, 2004-08
- Figure 104: Italy: Consumer prices of Furniture and goods and services for the home, 2000-09
- Figure 105: Italy: Estimated DIY market size, 2004-08
- Channels of distribution
- Sector size and forecast
- Key points
- Economic outlook
- Retail sales forecasts
- Figure 106: Italy: retail sales, 2004-14
- Retail competitor analysis
- Key points
- Groupe Adeo the only player with real scale
- OBI moves into second place
- Local players dominate the rest of the market
- Figure 107: Italy: Identified leading DIY retailers, 2008/09
- Market shares
- Figure 108: Italy: Market share of leading players, 2008
- Evaluation
- Figure 109: Italy: DIY retailers, evaluation, 2008/09
- Market in brief
The Netherlands
- Market in brief
- Sector size and forecast
- Economic outlook
- Retailers’ prospects
- Figure 110: Netherlands: DIY specialists’ retail sales, 2005-14
- Retail competitor analysis
- Key points
- Intergamma is market leader
- Maxeda up for sale?
- DGN Beheer
- Strict planning permission
- Growth strategies in a mature market
- Figure 111: The Netherlands: Leading DIY specialists, 2008/09
- Market shares
- Figure 112: The Netherlands: Leading retailers share of food retailers’ sales, 2009
- Outlet and enterprise data
- Figure 113: The Netherlands: DIY specialists’ enterprise and store numbers, 2005-09
- Market in brief
Norway
- Market in brief
- The future
- Sector size and performance
- The competitive landscape
- Sector size and forecast
- The economy
- The DIY sector
- Figure 114: Norway: DIY retailers’ sales, 2005-14
- Sector sales by segment
- Figure 115: Norway: DIY and related specialists’ sales, 2004-08
- Enterprise and outlet data
- Figure 116: Norway: DIY enterprise and outlet data, 2002-07
- Retail competitor analysis
- Lines between retail and trade are blurred
- Market leaders
- Voluntary/buying groups dominate
- More recent entrants
- Figure 117: Norway: Leading DIY retailers, 2009
- Market shares
- Market in brief
Poland
- Market in brief
- Sector size and forecast
- The economy
- Retail sales forecasts
- Figure 118: Poland: All retail and -food retail sales, 2004-14
- The DIY sector and prospects
- Outlet and enterprise data
- Figure 119: Poland: Breakdown of retail enterprises by number of outlets, 2005-07
- Retail competitor analysis
- Kingfisher dominates
- Groupe Adeo ahead of OBI and Praktiker
- Smaller formats
- Figure 120: Poland: Leading DIY retailers, 2008/09
- Market shares
- Figure 121: Poland: Leading DIY retailers market shares, 2008
- Evaluation
- Figure 122: Poland: Selected DIY retailers, evaluation, 2008/09
- Market in brief
Portugal
- Market in brief
- Sector size and forecast
- Economic outlook
- Retailers’ prospects
- Figure 123: Portugal: DIY specialists’ retail sales, 2005-14
- Retail competitor analysis
- Key points
- Groupe Adeo is market leader
- Bricomarché follows at a distance
- Maxmat is the largest domestic player
- iZi moves towards the softer end
- Figure 124: Portugal: Leading DIY specialists, 2008
- Market shares
- Figure 125: Portugal: Leading retailers share of food retailers’ sales, 2008
- Enterprise data
- Figure 126: Portugal: DIY specialists’ enterprise and store numbers, 2003-07
- Market in brief
Spain
- Market in brief
- The future
- DIY retail sector
- Competitive landscape
- Internal market environment
- Key points
- Housing market
- Rising number of households
- Figure 127: Spain, number of households, 2004-08
- High levels of home ownership
- Figure 128: Spain, Rates of home ownership, 2004-08
- Falling house prices
- Figure 129: Spain: Average house Prices, 2000-09
- Who are the DIYers and which tasks done?
- DIYers on the rise
- Who are the DIYers?
- Figure 130: Spain: Those that had done home decorating or DIY in last 12 months, by gender, age, region and income, 2009
- Tasks done
- Figure 131: Types of DIY work done in the last 12 months, Spain, 2009
- Lifestyle comparisons
- Figure 132: Spain: Attitudes towards DIY and home in major european markets, 2009
- Broader market environment
- Key points
- Growing population…
- Figure 133: Spain: Population trends, 2005-09
- Figure 134: Spain: Population projections, by age group, 2010-30
- Implications for DIY retailers
- The economy plunges into recession
- Figure 135: Spain: Gross domestic product, 1998-2009
- And consumers led the way
- Figure 136: Spain: Household consumer expenditure, 1998-2009
- Consumer confidence bottoms out
- Figure 137: Spain: Consumer confidence indicator, 2005-Q3 2009
- Deflation in 2009
- Figure 138: Spain: Consumer prices, 1999-2009
- Unemployment a point of tension
- Figure 139: Spain: Unemployment rate, 2005-09 Q4
- Implications for DIY retailers
- Competitive context
- Figure 140: Spain: Consumer expenditure on DIY-related categories, 2006-08
- Consumer prices on DIY-related products
- Figure 141: Spain: Inflation, selected products, 2005-09
- DIY market size
- Figure 142: Spain: Estimated DIY market size, 2006-08
- Channels of distribution
- DIY and hardware specialists dominate
- Other channels
- Sector size and forecast
- Key points
- Economic and consumer outlook
- Retail forecasts
- Short term outlook for retailing remains poor…
- … and for DIY specialists it is dismal
- Figure 143: Spain: retail sales, 2004-14
- Retail competitor analysis
- Key points
- Groupe Adeo the only player with real scale
- Other multiples have no critical mass
- Will Bricor challenge the market leaders longer term?
- Sole traders and small businesses continue to capture the lion’s share
- Figure 144: Spain: Leading DIY retailers, 2008/09
- Market shares
- Figure 145: Spain: Leading DIY retailers market share, 2008
- Market in brief
Sweden
- The market in brief
- Sector size and forecast
- The economy
- The DIY retail sector
- Figure 146: Sweden: Retail sales, 2005-14
- Forecast
- Retail competitor analysis
- Key points
- Recent trends and developments
- Bauhaus
- Bolist
- DT Group
- Jula
- New partnerships
- Byggmax takes over Coop Bygg
- Foreign players expanding
- Figure 147: Sweden, Leading DIY Retailers, 2008/09
- Non-specialists
- Market shares
- Figure 148: Sweden, market share of leading five DIY retailers, 2008
- Enterprise data
- Figure 149: DIY & related retail enterprises, by sector, 2005-09
- The market in brief
Switzerland
- Market in brief
- Sector size and forecast
- Retailers’ prospects
- Figure 150: Switzerland: DIY retailers’ sales, 2005-14
- Forecast
- Retail competitor analysis
- Key points
- Recent trends and developments
- A DIY tri-opoly
- German arrivals pushing down prices
- Others
- Figure 151: Switzerland: Leading DIY retailers, 2008/09
- Market shares
- Figure 152: Switzerland: Leading retailers’ share of DIY retailers’ sales, 2008
- Market in brief
UK
- Issues in the market
- What is a DIY store?
- Key issues
- Abbreviations
- Market in brief
- The market
- DIY out of fashion
- DIY – victim of the recession
- Little help from the economy
- Forecast
- Declining interest in DIY
- Superstores still the most popular destination
- Internet usage growing
- Internal market environment
- Key points
- Inflation
- Figure 153: Inflation on furniture and DIY vs all items, 1988-2009
- Differentiation
- Online
- Figure 154: DIY website visitors, January 2010
- Broader market environment
- Key points
- The ageing population has a silver lining for DIY
- Figure 155: Trends in UK population, by age, 2004-14
- The economy – disaster averted
- Figure 156: UK savings ratio, 1991-2009
- Incomes and spending – likely to be depressed
- Figure 157: PDI and consumer expenditure, at current prices, 2004-15
- The housing market – a bubble that burst
- Figure 158: UK Average house prices, 1991-2010
- Can house prices start falling again?
- Housing more affordable, but still, historically expensive
- Figure 159: First time buyer affordability index, 1983-2009
- Housing transactions – still at very low levels
- Figure 160: Residential housing transactions, 1977-2009
- Growth in rented properties – bad news for DIY
- Figure 161: Number of private tennancies, 1995/96-2007/08
- DIY retailers and the housing market
- Strengths and weaknesses
- Strengths
- The recession
- The retailers
- Weaknesses
- Sector size and forecast
- Key points
- The future
- Figure 162: UK: DIY retailers sales, 2005-14
- Figure 163: DIY retailers sales relative to all retail sales, 2001-14
- Retailer competitor analysis
- Key points
- Leading retailers
- The big three and two halves?
- The others
- The Market leaders
- Figure 164: UK: Leading DIY retailers, 2008/09
- Evaluation
- Figure 165: UK: Selected DIY retailers, evaluation, 2009
- Market shares
- Figure 166: UK: Leading DIY retailers (unadjusted) share of all DIY retailers sales, 2008/09
- The consumer – who does DIY and where do they shop?
- Key points
- DIY losing popularity
- Figure 167: Home decorating or other DIY work in the last 12 months, 2005-09
- Figure 168: Numbers of people planning to make major expenditure on DIY in coming year, Jan 2005-Jan 2009
- Figure 169: Consumers major spending plans, 2009
- A note on timing
- Decline in interest greater at older ages
- Figure 170: Consumers planning to spend on DIY, by age, Jan 2005-Jan 2009
- Where do they shop for DIY products?
- Figure 171: UK: Where consumers shopped for DIY in the last 12 months, January 2010
- Figure 172: UK: Where people shop for DIY, 1999-2010
- Who shops where? – warning signs for the DIY specialists
- Figure 173: UK: Customer profile of leading retailers of DIY products, January 2010
- Who shops for DIY online
- Figure 174: Profile of online shoppers of DIY specialists, Nov 2009-Jan 2010
- Appendix – who does DIY and where do they shop?
- Figure 175: Home decorating or other DIY work in the last 12 months, by demographics, 2009
- Figure 176: Most popular stores used for buying DIY products in the last 12 months, by demographics, January 2010
- Figure 177: Next most popular stores used for buying DIY products in the last 12 months, by demographics, January 2010 (continued)
- Figure 178: Other stores used for buying DIY products in the last 12 months, by demographics, January 2010 (continued)
- Figure 179: Least popular stores used for buying DIY products in the last 12 months, by demographics, January 2010 (continued)
- Issues in the market
Agri Retail
- Strategic evaluation
- Background
- Financial data
- Figure 180: Agri Retail: Sales performance, 2005-09
- Outlets
- Figure 181: Agri Retail: Number of outlets, 2004-09
- Retail offering
ATB (Asociación de Tiendas de Bricolaje)
- Figure 182: ATB: Sales as share of DIY retailers’ sales in Spain, 2004-08
- History
- Financial performance
- Figure 183: ATB: Sales performance, 2004-08
- Store portfolio
- Figure 184: ATB: Outlet data, 2004-08
- Retail offering
- Products and brands
Bauhaus
- Figure 185: Bauhaus: Sales as share of DIY retailers’ sales in Europe, 2004-08
- Figure 186: Bauhaus: Sales as share of DIY retailers’ sales in Germany, 2004-08
- Strategic evaluation
- Cautious growth paying dividends
- Going head to head with the competition
- History
- Financial performance
- Figure 187: Bauhaus: Sales performance, 2004-08
- Store portfolio
- Figure 188: Bauhaus: Outlet data, 2004-08
- Retail offering
- Market positioning
- Brands
- Product offer
- Figure 189: Bauhaus: Product lines, 2009
- Pricing
- Advertising and marketing
- e-commerce and home shopping
bauMax
- Figure 190: bauMax: Sales as share of DIY retailers’ sales in Europe, 2005-09
- Strategic evaluation
- Austria going strong
- International expansion continues
- Part of TooMax-x alliance
- Recent history
- Financial performance
- Figure 191: bauMax: Group financial performance, 2005-09
- Store portfolio
- Figure 192: bauMax: Outlet data, 2005-09
- Retail offering
- Market positioning
- Brands
- Figure 193: bauMax, private labels, 2010
- Product offer
- Pricing
- Operational issues
- e-commerce and home shopping
Brico Group
- Figure 194: Brico Group: Sales as share of DIY retailers’ sales in Spain, 2004-08
- History
- Financial performance
- Figure 195: Brico Group: Sales performance, 2004-08
- Store portfolio
- Figure 196: Brico Group: Outlet data, 2004-08
- Retail offering
- Products
Bricofer
- History
- Financial performance
- Figure 197: Bricofer: Sales performance, 1998, 1999, 2004, 2008
- Store portfolio
- Figure 198: Bricofer: Outlet data, 2004-08
- Retail offering
- Market positioning
- Products
- Figure 199: Bricofer: Major product lines, 2010
- Loyalty card
Brico IO
- Figure 200: Brico IO: Share of all DIY retailers’ sales in Italy, 2004-08
- History
- Financial performance
- Figure 201: Brico IO: Sales performance, 2004-08
- Store portfolio
- Figure 202: Brico IO: Outlet data, 2004-08
- Retail offering
- Products
- Figure 203: Brico IO: Product ranges, 2009
- Brands
Bricomarché
- Figure 204: Bricomarché: estimated share of all European DIY retailer’s sales, 2004-08
- Figure 205: Bricomarché: Estimated share of all French DIY retailers’ sales, 2004-08
- History
- Financial performance
- Figure 206: Bricomarché: Estimated financial performance, 2004-08
- Store portfolio
- Figure 207: Bricomarché: Outlet data, 2004-08
- Retail offering
- Market positioning
- Product offer
- Brands
- Loyalty card
Bricorama
- Figure 208: Bricorama: Sales as share of DIY retailers’ sales in Europe, 2005-09
- Figure 209: Bricorama: Sales as share of DIY retailers’ sales in France, 2005-09
- History
- Financial performance
- Figure 210: Bricorama: Group financial performance, 2004-09
- Store portfolio
- Figure 211: Bricorama: Outlet data, 2004-09
- Retail offering
- Gamma
- Market positioning
- Product offer
- Figure 212: Bricorama France: Percentage of sales, by product category, 2008
- Loyalty card
- E-commerce and home shopping
Cofac
- History
- Financial data
- Store portfolio
- Retail offering
- Brands
Coop Schweiz DIY Stores
- Figure 213: Coop Schweiz DIY stores: Sales as share of all DIY retailers’ sales in Switzerland, 2004-08
- Financial performance
- Figure 214: Coop Schweiz DIY stores: Group financial performance, 2004-09
- Store portfolio
- Figure 215: Coop Schweiz DIY stores: Outlet data, 2004-09
- Retail offering
- Market positioning
- Product offer and brands
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
DGN Beheer
- Figure 216: DGN Beheer: Sales as share of DIY retailers’ sales in the Netherlands, 2007-08
- Strategic evaluation
- Recent History
- Financial performance
- Figure 217: DGN Beheer: Sales performance, 2004-08
- Outlets
- Figure 218: DGN Beheer: outlet data, 2004-08
- Retail offering
- Positioning and product offer
- Figure 219: DGN Beheer: banners, 2010
- Operational issues
DT Group
- Figure 220: DT Group: Sales as share of all DIY retailers’ sales in Europe, 2005-09
- Strategic evaluation
- On the defensive
- Recent history
- Financial performance
- Figure 221: DT Group: Financial performance, 2005-2008/09
- Figure 222: DT Group: Turnover by Fascia, 2008/09
- Figure 223: Retail Turnover by Country, 2008/09
- Store portfolio
- Figure 224: DT Group: Outlet data, 2005-09
- Figure 225: DT Group: Banners, 2009
- Retail offering
- Product offer
- Pricing
- Operational issues
- e-commerce and home shopping
Focus Group
- Figure 226: Focus Group: Sales as share of DIY in UK, 2004-09
- Strategic evaluation
- Background
- Financial performance
- Figure 227: Focus Group: Group financial performance, 2004/05-2008/09
- Store portfolio
- Figure 228: Focus Group: Outlet data, 2004/05-2008/09
- Retail offering
- Market positioning
- Brands
- Product offer
- e-commerce and home shopping
- Figure 229: Focus DIY: Profile of online shoppers, Nov 2009-Jan 2010
Globus Baumarkt (Germany)
- Strategic evaluation
- Background
- Financial performance
- Figure 230: Globus Baumarkt (Germany): Group financial performance, 2004-08
- Store portfolio
- Figure 231: Globus Baumarkt (Germany): Outlet data, 2005-09
- Retail offering
- Positioning and product offer
- Pricing
- e-commerce and home shopping
Grafton Group
- Strategic overview
- Figure 232: Grafton Group: Sales as share of DIY retailers’ sales in Republic of Ireland, 2005-09
- Background
- Financial performance
- Figure 233: Grafton Group DIY stores: Group financial performance, 2005-09
- Store portfolio
- Figure 234: Grafton Group DIY stores: Outlet data, 2005-09
- Retail offering
- Market positioning
- Product offer
- e-commerce and home shopping
Groupe Adeo
- Figure 235: Groupe Adeo: Sales as share of DIY retailers’ sales in Europe, 2005-09
- Figure 236: Groupe Adeo (France): Sales as share of DIY retailers’ sales in France, 2004-08
- Strategic evaluation
- Multi-format approach increasing flexibility
- Response to the recession
- Looking to underdeveloped markets for future growth
- Recent history
- Financial performance
- Figure 237: Groupe Adeo: Sales performance, 2004-09
- Figure 238: Groupe Adeo: Estimated European sales performance, 2008
- Store portfolio
- Figure 239: Groupe Adeo: Outlet data, 2004-08
- Retail offering
- Market positioning
- Product offer
- Pricing
- Loyalty card
- e-commerce and home shopping
Hagebau
- Figure 240: Hagebau: Sales as share of DIY in Europe, 2005-09
- Figure 241: Hagebau: Sales as share of DIY in Germany, 2005-09 (p)
- Strategic evaluation
- History
- Financial performance
- Figure 242: Hagebau: Group sales performance, 2005-09
- Store portfolio
- Figure 243: Hagebau: Outlet data, 2005-09
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
Homebase Ltd
- Figure 244: Homebase Ltd: Sales as share of DIY in UK, 2005-09
- Strategic evaluation
- Background
- Financial performance
- Figure 245: Homebase Ltd: Group financial performance, 2004/05-2009/10
- Store portfolio
- Figure 246: Homebase Ltd: Outlet data, 2004/05-2009/10
- Retail offering
- Market positioning
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
- Figure 247: Homebase: Profile of online shoppers, Nov 2009-Jan 2010
Hornbach Holding
- Figure 248: Hornbach: Sales as share of DIY in Europe, 2005-09
- Figure 249: Hornbach: Sales as share of DIY in Germany, 2005-09
- Strategic evaluation
- History
- Financial performance
- Figure 250: Hornbach Holding: Group financial performance, 2004/05-2008/09
- Interim results 2009/10
- Store portfolio
- Figure 251: Hornbach Holding: Outlet data, 2005-09
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
Hubo
- History
- Financial data
- Figure 252: Hubo: Sales performance, 2004-08
- Store portfolio
- Figure 253: Hubo: Outlet data, 2004-08
- Retail offering
- Products and pricing
- Loyalty card
- e-commerce and home shopping
Intergamma Group
- Figure 254: Intergamma Group: Sales as share of DIY retailers’ sales in the Netherlands, 2004-08
- Strategic evaluation
- Flexibility
- Gamma goes XL…
- … but faces planning permission delays
- Targeting women
- Recent history
- Financial performance
- Figure 255: Intergamma Group: Group sales performance, 2004-08
- Store portfolio
- Figure 256: Intergamma Group: Outlet data, 2004-08
- New store formats
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
Interpares (Woody)
- Figure 257: Interpares: Retail sales as share of all DIY retailers’ sales in Sweden, 2004-08
- Recent history
- Financial performance
- Figure 258: Interpares: Sales performance, 2004-08
- Store portfolio
- Figure 259: Interpares: Outlet data, 2004-08
- Retail offering
- Product offer
Jem & Fix
- Figure 260: Jem & Fix: Sales as share of DIY retailers’ sales in Denmark, 2005-09
- History
- Financial performance
- Figure 261: Jem & Fix (Denmark): Estimated Sales performance, 2005-09
- Store portfolio
- Figure 262: Jem & Fix (Denmark): Outlet data, 2005-09
- Retail offering
- Market positioning
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
JH Leeke & Sons
- Background
- Financial performance
- Figure 263: JH Leeke & Sons department stores division, financial performance, 2004-09
- Store portfolio
- Figure 264: JH Leeke & Sons, outlet data, 2004-09
- Retail offering
- Market positioning
- Product offer
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
Jumbo Markt DIY Stores
- Figure 265: Jumbo Markt DIY stores: Sales as share of DIY retailers’ sales in Switzerland, 2004-08
- History
- Financial performance
- Figure 266: Jumbo Markt DIY stores: Sales performance, 2004-08
- Store portfolio
- Figure 267: Jumbo Markt DIY stores: Outlet data, 2004-08
- Retail offering
- Market positioning
- Product offer
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
Kingfisher Group
- Kingfisher Group
- Figure 268: Kingfisher Group: Sales as share of DIY in Europe, 2005-09
- Figure 269: Kingfisher UK: Sales as share of DIY Retailers’ sales, 2005-09
- Figure 270: Kingfisher France: Sales as share of DIY Retailers’ sales, 2005-09
- Strategic evaluation
- Kingfisher Group
- B&Q
- Screwfix
- French operations
- Other international operations
- Disposal of Italian operations
- Background
- Financial performance
- UK
- France
- Other International
- Figure 271: Kingfisher Group: Group financial performance, 2005-09
- Store portfolio
- B&Q
- Screwfix
- Castorama
- Brico Dépôt
- Figure 272: Kingfisher Group: Outlet data, 2006-10
- Retail offering
- Market positioning
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
Maxmat (Sonae)
- Figure 273: Maxmat: Estimated share of all Portuguese diy retailers’ sales, 2005-09
- Strategic evaluation
- Financial performance
- Figure 274: Maxmat: Sales performance, 2004-08
- Store portfolio
- Figure 275: Maxmat: Outlet data, 2005-09
- Retail offering
- Market positioning
- Product offer
- Pricing
- Customer services
Maxeda DIY
- Figure 276: Maxeda DIY: Sales as share of DIY in Europe, 2005-09
- Strategic evaluation
- Praxis competes on price
- Multi-format strategy for Brico
- Up for sale?
- Recet history
- Financial performance
- Figure 277: Maxeda DIY: Group financial performance, 2005/06-2009/10
- Store portfolio
- Praxis
- Formido
- Brico
- Figure 278: Maxeda DIY: Outlet data, 2005-09
- Retail offering
- Market positioning
- Product offer
- Figure 279: Maxeda DIY, Product offer by banner, 2010
- Brands
- Advertising and marketing
- Operational issues
- e-commerce and home shopping
Migros Do It + Garden
- Figure 280: Migros Do It + Garden: Share of all Swiss DIY retailers’ sales, 2004-08
- History
- Financial data
- Figure 281: Migros Do It + Garden: Sales performance, 2004-08
- Store portfolio
- Figure 282: Migros Do It + Garden: Outlet data, 2004-08
- Retail offering
- Market positioning
- Product offer and brands
- e-commerce and home shopping
Mr. Bricolage
- Figure 283: Mr. Bricolage: Sales as share of DIY retailers’ sales in Europe, 2005-09
- Figure 284: Mr Bricolage: Sales as share of DIY retailers’ sales in France, 2005-09
- Strategic evaluation
- Rationalising bears fruit
- Work still to be done
- History
- Financial performance
- Figure 285: Mr. Bricolage SA: Financial data, 2005-09
- Retail sales
- Figure 286: Mr Bricolage: Retail sales, 2005-09
- Store portfolio
- Figure 287: Mr. Bricolage: Outlet data, 2004-09
- Figure 288: Mr Bricolage: Sales area and densities, 2004-09
- Retail offering
- Market positioning
- Brands
- Product offer
- Figure 289: Mr Bricolage: Breakdown of turnover by product category, 2008
- Loyalty card
- e-commerce
OBI
- Figure 290: OBI: Sales as share of DIY retailers’ sales in Europe, 2004-08
- Figure 291: OBI (Germany): Sales as share of DIY in Germany, 2004-08
- Figure 292: OBI (Austria): Sales as share of DIY in Austria, 2004-08
- Figure 293: OBI (Italy): Sales as share of DIY in Italy, 2004-08
- Figure 294: OBI (Switzerland): Sales as share of DIY in Switzerland, 2004-08
- Strategic evaluation
- Uncertainty over franchising model
- Reliance on Germany
- Recent history
- Financial performance
- Figure 295: OBI: Group financial performance, 2005-09
- Store portfolio
- Figure 296: OBI: Outlet data, 2005-09
- Retail offering
- Market positioning
- Brands
- Figure 297: OBI: Own brands, 2010
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
Praktiker
- Figure 298: Praktiker: Sales as share of DIY retailers’ sales in Europe, 2005-09 (p)
- Figure 299: Praktiker: Sales as share of DIY retailers’ sales in Germany, 2005-09 (p)
- Strategic evaluation
- History
- Financial performance
- Figure 300: Praktiker: Group financial performance, 2005-09
- Store portfolio
- Figure 301: Praktiker: Outlet data, 2005-09
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
Punto Brico
- Figure 302: Punto Brico: Estimated share of all DIY retailers’ sales in Italy, 2004-08
- Financial performance
- Figure 303: Punto Brico: Sales performance, 2004-08
- Store portfolio
- Figure 304: Punto Brico: Outlet data, 2004-08
- Retail offering
- Products
- Loyalty card
Rautakesko
- Figure 305: Kesko: Sales as share of DIY in Europe, 2005-09
- Figure 306: Rautakesko: Sales as share of DIY in Finland, 2005-09
- Figure 307: Rautakesko: Sales as share of DIY in Norway, 2005-09
- Figure 308: Rautakesko: Sales as share of DIY in Sweden, 2005-09
- Strategic evaluation
- History
- Financial performance
- Figure 309: Kesko: Group financial performance, 2005-09
- Store portfolio
- Figure 310: Kesko: Outlet data, 2005-09
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
Robert Dyas
- Background
- Strategic evaluation
- Financial performance
- Figure 311: Robert Dyas, financial performance, 2004-09
- Store portfolio
- Figure 312: Robert Dyas, outlet data, 2004-09
- Retail offering
- Market positioning
- Product offer
- Operational issues
- e-commerce and home shopping
toom Baumarkt
- Figure 313: toom Baumarkt: Sales as share of DIY in Europe, 2005-09
- Figure 314: toom Baumarkt: Sales as share of DIY in Germany, 2005-09
- Strategic evaluation
- History
- Financial performance
- Figure 315: toom Baumarkt: Group financial performance, 2005-09
- Store portfolio
- Figure 316: toom Baumarkt: Outlet data, 2005-09
- WOW! format
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
Topps Tiles Plc
- Figure 317: Topps Tiles Plc: Sales as share of DIY in UK, 2005-09
- Strategic evaluation
- Background
- Financial performance
- Figure 318: Topps Tiles Plc: Group financial performance, 2005-09
- Store portfolio
- Figure 319: Topps Tiles Plc: Outlet data, 2005-09
- Retail offering
- Market positioning
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
Värisilmä (Väritukku)
- Figure 320: Värisilmä (Väritukku): Share of all Finnish DIY retailers’ sales, 2006-09
- History
- Financial performance
- Figure 321: Värisilmä (Väritukku):sales performance, 2006-09
- Store portfolio
- Figure 322: Värisilmä (Väritukku): Outlet data, 2006-09
- Retail offering
- Product offer
- e-commerce and home shopping
Wickes (including Tile Giant)
- Figure 323: Wickes: Sales as share of DIY in UK, 2005-09
- Strategic evaluation
- Background
- Financial performance
- Figure 324: Wickes financial performance, 2005-09
- Store portfolio
- Figure 325: Wickes: Outlet data, 2005-09
- Retail offering
- Market positioning
- Product offer
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
- Figure 326: Wickes: Profile of online shoppers, Nov 2009-Jan 2010
XL-Byg(g)
- Recent history
- Financial performance
- Denmark
- Norway
- Sweden
- Store portfolio
- Figure 327: XL-Byg(g): Outlet data, 2009
- Retail offering
- Market positioning
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
DIY Retailing - Europe - March 2010
US $3,703.57
(Excl.Tax)