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Description

Description

Given that the online channel takes a tiny share of sales in many of the major European markets, the figures for those who say they prefer to visit a store before buying are relatively low. The popularity of browsing for ideas and advice together with interest in checking stock or click-and-collect suggest possibilities for retailers to convert browsers into buyers.

This report series covers the 19 leading economies of Europe. In total these countries account for around 95% of all European retail sales, excluding Russia. The focus of the report is the DIY superstores, because these are now the dominant players in the sector. In many markets, core DIY – paint, wallpaper, screws, tools etc. – is now a small part of the DIY sector proposition. Many of the large European DIY retailers are broad-range home-improvement stores with substantial gardening ranges.

What's included

What's included

Table of contents

Table of contents

  1. Executive Summary – Europe

    • Consumer spending
      • Figure 1: Europe: Mintel’s estimated DIY market size (incl. VAT), 18-country total, 2008-12
      • Figure 2: Europe: Mintel’s estimated DIY market size (incl. VAT), by country, 2012
      • Figure 3: Europe: Spending on DIY-related goods per capita (incl. VAT), 2011-12
    • The specialists sector
      • Figure 4: Europe: DIY/household goods specialists’ sector sales (excl. VAT), 2012
      • Figure 5: Europe: DIY specialists’ sales: Compound annual growth rates by country, 2008-12 and 2012-18
    • The leading specialists
      • Figure 6: Europe: The leading five DIY specialists’ net revenues, 2011-12
    • The consumer: attitudes to DIY
      • Figure 7: Europe: The consumer: Attitudes to DIY and home improvement, March 2013
    • The consumer: browsing and buying online
      • Figure 8: Europe: The consumer: Attitudes to browsing and shopping for DIY goods online, March 2013
  2. European Summary and Outlook

    • Key points
      • Consumer spending
        • Figure 9: Europe: Mintel’s estimated DIY market size, incl. VAT, by country, 2012
        • Figure 10: Europe: Mintel’s estimated DIY market size, incl. VAT, 2008-12
        • Figure 11: Europe: Compound annual growth rates in DIY-related spending, domestic currency terms, 2008-12
      • Note on Mintel’s market size
        • Spend per capita
          • Figure 12: Europe: Spending on DIY-related goods per capita, incl. VAT, 2012
        • Economic outlook
          • Figure 13: Europe: Real-terms year-on-year GDP growth rates and forecasts, 2012-14
        • Specialists’ sales and forecasts
          • Figure 14: Europe: Retail sales, excl. VAT, 2008-12
          • Figure 15: Europe: DIY specialists’ sales: Compound annual growth rates by country, 2008-12 and 2012-18
          • Figure 16: Europe: Retail sales forecasts, excl. VAT, 2013-18
        • Europe’s leading DIY specialists
            • Figure 17: Europe: The leading 20 DIY specialists’ net revenues, 2010-12
            • Figure 18: Europe: The leading 20 DIY specialists’ outlet numbers, 2010-12
          • The consumer: Where they shop
            • By country
              • Figure 19: Europe: The consumer: Retailers used for DIY purchases in the last 12 months, in-store and online, UK, March 2013
              • Figure 20: Europe: The consumer: Retailers used for DIY purchases in the last 12 months, in-store and online, France, March 2013
              • Figure 21: Europe: The consumer: Retailers used for DIY purchases in the last 12 months, in-store and online, Germany, March 2013
              • Figure 22: Europe: The consumer: Retailers used for DIY purchases in the last 12 months, in-store, Italy, March 2013
              • Figure 23: Europe: The consumer: Retailers used for DIY purchases in the last 12 months, in-store and online, Spain, March 2013
            • The consumer: Attitudes to DIY shopping
              • Participation in DIY is highest in the UK
                • Figure 24: Europe: The consumer: Attitudes to DIY and home improvement, March 2013
              • Younger shoppers crucial
                • Figure 25: Europe: The consumer: Agreement with the statement “I am always looking for new ideas to improve my home”, by age group, March 2013
                • Figure 26: Europe: The consumer: Agreement with the statement “I only do DIY jobs if I absolutely have to”, by age group, March 2013
              • The consumer: attitudes to browsing and buying DIY goods online
                • Online is popular for ideas and advice
                  • Figure 27: Europe: The consumer: Attitudes to browsing and shopping for DIY goods online, March 2013
                • What we think
                  • UK
                    • France
                      • Germany
                        • Italy
                          • Spain
                          • Report Scope and Technical Notes

                              • Defining DIY
                                • New format, new content
                                  • Definitions
                                    • Consumer spending – About Mintel’s market size
                                      • Retail sector
                                        • Financial definitions
                                          • Sales per stores, sales per sq m
                                            • VAT
                                                • Figure 28: European VAT rates, 2010-13
                                              • Abbreviations
                                                • Country codes
                                                  • Figure 29: List of country codes
                                              • Austria

                                                • Spending and inflation
                                                  • Mintel market size
                                                    • Figure 30: Austria: Estimated DIY market size, incl. sales tax, 2008-12
                                                  • Spending by category
                                                    • Figure 31: Austria: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
                                                  • Inflation
                                                    • Figure 32: Austria: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
                                                  • Channels of distribution
                                                    • Sector size and forecast
                                                      • Figure 33: Austria: Retail sales, excl. sales tax, 2008-12
                                                      • Figure 34: Austria: Retail sales forecasts, excl. sales tax, 2013-18
                                                    • The retailers: Financials and outlets
                                                        • Figure 35: Austria: Leading DIY retailers, by sales, excl. VAT, 2010-12
                                                        • Figure 36: Austria: Leading DIY retailers, Outlet numbers, 2010-12
                                                        • Figure 37: Austria: Leading DIY retailers, Sales per outlet, 2010-12
                                                      • The retailers: Market shares
                                                        • Figure 38: Austria: Leading DIY retailers, Market shares, 2010-12
                                                      • Online
                                                        • Figure 39: Austria: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-12
                                                    • Belgium

                                                      • Spending and inflation
                                                        • Mintel market size
                                                          • Figure 40: Belgium: Estimated DIY market size, incl. sales tax, 2008-12
                                                        • Spending by category
                                                          • Figure 41: Belgium: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
                                                          • Figure 42: Belgium: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
                                                        • Channels of distribution
                                                          • Sector size and forecast
                                                            • Figure 43: Belgium: Retail sales, excl. sales tax, 2008-12
                                                            • Figure 44: Belgium: Retail sales forecasts, excl. sales tax, 2013-18
                                                          • The retailers: Financials and outlets
                                                            • Figure 45: Belgium: Leading DIY retailers, sales, excl. VAT, 2010-12
                                                            • Figure 46: Belgium: Leading DIY retailers, outlet numbers, 2010-12
                                                            • Figure 47: Belgium: Leading DIY retailers, sales per outlet, 2010-12
                                                          • The retailers: Market shares
                                                            • Figure 48: Belgium: Leading DIY retailers, market shares, 2010-12
                                                          • Online
                                                            • Figure 49: Belgium: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-12
                                                        • Czech Republic

                                                          • Spending and inflation
                                                            • Mintel market size
                                                              • Figure 50: Czech Republic: Estimated DIY market size, incl. sales tax, 2008-12
                                                            • Spending by category
                                                              • Figure 51: Czech Republic: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
                                                            • Inflation
                                                              • Figure 52: Czech Republic: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
                                                            • Sector size and forecast
                                                              • Figure 53: Czech Republic: Retail sales, excl. sales tax, 2008-12
                                                              • Figure 54: Czech Republic: Retail sales forecasts, excl. sales tax, 2013-18
                                                            • The retailers: Financials and outlets
                                                                • Figure 55: Czech Republic: Leading DIY retailers, sales, excl. VAT, 2010-12
                                                                • Figure 56: Czech Republic: Leading DIY retailers, Outlet numbers, 2010-12
                                                                • Figure 57: Czech Republic: Leading DIY retailers, sales per outlet, 2010-12
                                                              • The retailers: Market shares
                                                                • Figure 58: Czech Republic: Leading DIY retailers, market shares, 2010-12
                                                              • Online
                                                                • Figure 59: Czech Republic: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2006-12
                                                            • Denmark

                                                              • Spending and inflation
                                                                • Mintel market size
                                                                  • Figure 60: Denmark: Estimated DIY market size, incl. sales tax, 2008-12
                                                                • Spending by category
                                                                  • Figure 61: Denmark: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
                                                                • Inflation
                                                                  • Figure 62: Denmark: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
                                                                • Channels of distribution
                                                                  • Sector size and forecast
                                                                    • Figure 63: Denmark: Retail sales, excl. VAT, 2008-12
                                                                    • Figure 64: Denmark: Retail sales forecasts, excl. VAT, 2013-18
                                                                  • The retailers: Financials and outlets
                                                                    • Market features
                                                                      • Key players
                                                                        • Figure 65: Denmark: Leading DIY retailers, sales, excl. VAT, 2010-12
                                                                        • Figure 66: Denmark: Leading DIY retailers, outlet numbers, 2010-12
                                                                        • Figure 67: Denmark: Leading DIY retailers, sales per outlet, 2010-12
                                                                      • The retailers: Market shares
                                                                          • Figure 68: Denmark: Leading DIY retailers, market shares, 2010-12
                                                                        • Online
                                                                            • Figure 69: Denmark: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-12
                                                                        • Finland

                                                                          • Spending and inflation
                                                                            • Mintel market size
                                                                              • Figure 70: Finland: Estimated DIY market size, incl. sales tax, 2008-12
                                                                            • Spending by category
                                                                              • Figure 71: Finland: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
                                                                            • Inflation
                                                                              • Figure 72: Finland: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
                                                                            • Channels of distribution
                                                                              • Sector size and forecast
                                                                                • Figure 73: Finland: Retail sales, excl. sales tax, 2008-12
                                                                                • Figure 74: Finland: Retail sales forecasts, 2013-18
                                                                              • The retailers: Financials and outlets
                                                                                • Local Rautakesko dominant
                                                                                    • Figure 75: Finland: Leading DIY retailers, Sales, excl. VAT, 2010-12
                                                                                    • Figure 76: Finland: Leading DIY retailers, Outlet numbers, 2010-12
                                                                                    • Figure 77: Finland: Leading DIY retailers, Sales per outlet, 2010-12
                                                                                  • The retailers: Market shares
                                                                                    • Figure 78: Finland: Leading DIY retailers, Market shares, 2012
                                                                                    • Figure 79: Finland: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-12
                                                                                • France

                                                                                  • Executive summary
                                                                                    • What we think
                                                                                      • Spending and inflation
                                                                                        • Key points
                                                                                          • Mintel’s market size: Spending growth steady
                                                                                            • Figure 80: France: Mintel’s estimated market size, incl. VAT, 2008-12
                                                                                            • Figure 81: France: Breakdown by product category of Mintel’s DIY market size, 2012
                                                                                            • Figure 82: France: Spending on DIY-related goods per capita, incl VAT, 2007-12
                                                                                          • Spending by category
                                                                                            • Figure 83: France: Consumer spending on key product categories for DIY retailers, 2008-12
                                                                                          • Inflation
                                                                                            • Figure 84: France: Inflation in key DIY product areas, Mar 2012-Mar 2013
                                                                                          • Channels of distribution
                                                                                            • Key points
                                                                                              • Figure 85: France: Estimated sales mix of DIY specialists, 2012
                                                                                              • Figure 86: France: Estimated spending on DIY-related goods, 2012
                                                                                              • Figure 87: France: Estimated distribution of spending on DIY-related goods, 2012
                                                                                            • Sector size and forecast
                                                                                              • Key points
                                                                                                • Economy and prospects
                                                                                                    • Figure 88: France Quarter on Quarter GDP volume growth, 2007-12
                                                                                                    • Figure 89: France: Consumer confidence, May 2012- Apr 2013
                                                                                                  • Prospects
                                                                                                    • Specialists’ sales
                                                                                                      • Figure 90: France: Retail sales, excl. VAT, 2008-13
                                                                                                      • Figure 91: France: Retail sales, excl. VAT, 2013-18
                                                                                                    • Enterprise, outlet and employee numbers
                                                                                                      • Figure 92: DIY retailers: Key operating statistics, 2010
                                                                                                      • Figure 93: DIY retailers: Sales by product area (main sectors only), 2010
                                                                                                    • Leading specialists: Financials and outlets
                                                                                                      • Sales
                                                                                                          • Figure 94: France: Leading specialists, Sales, excl. VAT, 2010/11-2012/13
                                                                                                        • Outlets
                                                                                                          • Figure 95: France: Leading specialists, outlets, 2010/11-2012/13
                                                                                                        • Sales per outlet
                                                                                                          • Figure 96: France: Leading specialists, sales per outlet, 2010/11-2012/13
                                                                                                        • Leading specialists: Market shares
                                                                                                            • Figure 97: France: Leading specialists, share of DIY retailers’ sales, 2010/11-2012/13
                                                                                                            • Figure 98: France: Leading specialists, share of spending on key DIY products, 2010/11-2012/13
                                                                                                          • Online
                                                                                                            • Key points
                                                                                                                • Figure 99: France: Percentage of individuals having purchased goods online, 2008-12
                                                                                                              • The consumer: Where they buy online
                                                                                                                • Figure 100: France: Retailers used for online DIY purchases in the last 12 months, France, March 2013
                                                                                                              • Market size
                                                                                                                • The consumer
                                                                                                                  • Key points
                                                                                                                    • The consumer: Where they shop
                                                                                                                      • Figure 101: Retailers used for DIY purchases in the last 12 months, France, March 2013
                                                                                                                      • Figure 102: France: Customer profile of leading DIY retailers, March 2013
                                                                                                                      • Figure 103: France: Customer profile of leading online DIY retailers, March 2013
                                                                                                                    • The consumer: Attitudes to DIY shopping
                                                                                                                      • Key points
                                                                                                                        • Attitudes to DIY
                                                                                                                          • Figure 104: France: Consumer attitudes to DIY and home improvement, March 2012
                                                                                                                          • Figure 105: France: Profile of consumers by attitudes to doing DIY, March 2013
                                                                                                                        • Attitudes to DIY and where people shop
                                                                                                                          • The consumer: Attitudes to browsing and buying online
                                                                                                                            • Figure 106: France: Attitudes to using the internet for DIY purchases, March 2013
                                                                                                                          • Profile of customers by attitudes to DIY online
                                                                                                                              • Figure 107: France: Profile of attitudes to using online for DIY shopping, March 2013
                                                                                                                          • Germany

                                                                                                                            • Executive summary
                                                                                                                              • What we think
                                                                                                                                • Spending and inflation
                                                                                                                                  • Key points
                                                                                                                                    • Mintel’s market size: Spending growth slows
                                                                                                                                      • Figure 108: Germany: Mintel’s estimated DIY market size (incl. VAT), 2008-12
                                                                                                                                      • Figure 109: Germany: Breakdown by product category of Mintel’s DIY market size, 2012
                                                                                                                                      • Figure 110: Germany: Spending on DIY-related goods per capita (incl. VAT), 2008-12
                                                                                                                                    • Spending breakdown: Gardening hit in 2012
                                                                                                                                        • Figure 111: Germany: Consumer spending (incl. VAT), 2008-12
                                                                                                                                      • Inflation
                                                                                                                                        • Figure 112: Germany: Harmonised index of consumer prices: Annual % change, Sep 2012-Feb 2013
                                                                                                                                      • Volatile energy prices provide opportunities?
                                                                                                                                        • Figure 113: Germany: Harmonised indices of consumer prices, Annual % change, January 2011-March 2013
                                                                                                                                      • Channels of distribution
                                                                                                                                        • Key points
                                                                                                                                          • Specialists dominate
                                                                                                                                            • Figure 114: Germany: Estimated distribution of spending on DIY-related goods, 2012
                                                                                                                                            • Figure 115: Germany: Lidl.de’s DIY homepage, April 2013
                                                                                                                                            • Figure 116: Germany: Otto.de’s DIY homepage, April 2013
                                                                                                                                          • Specialists’ share of spending
                                                                                                                                            • Figure 117: Germany: DIY specialists sector sales as percentage of Mintel’s DIY market size, 2008-12
                                                                                                                                          • Sector size and forecast
                                                                                                                                            • Key points
                                                                                                                                              • Economic outlook
                                                                                                                                                • Figure 118: Germany: Consumer confidence levels, May 2012-April 2013
                                                                                                                                                • Figure 119: Germany: GDP growth: Quarter-on-quarter, real terms, Q1 2011-Q4 2012
                                                                                                                                              • Specialists’ sales and forecasts
                                                                                                                                                  • Figure 120: Germany: Retail sales, excl. VAT, 2008-13
                                                                                                                                                  • Figure 121: Retail sales forecasts, excl. VAT, 2014-18
                                                                                                                                                • Enterprise, outlet and employee numbers
                                                                                                                                                  • Figure 122: Germany: Number of enterprises, outlets and persons employed (full-time equivalents) in the DIY/hardware specialists sector, 2008-10
                                                                                                                                                • Leading specialists: Financials and outlets
                                                                                                                                                  • Key points
                                                                                                                                                    • Heavily internationalised
                                                                                                                                                      • Figure 123: Germany: Leading DIY retailers’ international store portfolios, 2010-12
                                                                                                                                                    • Rewarding quality
                                                                                                                                                      • Competing on similar propositions
                                                                                                                                                        • Gaining from trade
                                                                                                                                                          • Multichannel moves
                                                                                                                                                            • Building scale
                                                                                                                                                              • Figure 124: Germany: Leading DIY specialists, Net revenues, 2010-12
                                                                                                                                                              • Figure 125: Germany: Leading DIY specialists, Outlet numbers, 2010-12
                                                                                                                                                              • Figure 126: Germany: Leading DIY specialists, Annual sales per outlet, 2010-12
                                                                                                                                                            • Leading specialists: Market shares
                                                                                                                                                              • Figure 127: Leading DIY specialists’ market shares, 2010-12
                                                                                                                                                            • Online
                                                                                                                                                              • Key points
                                                                                                                                                                • Online sales remain tiny
                                                                                                                                                                  • Figure 128: Germany: Percentage of all individuals having purchased online, 2008-12
                                                                                                                                                                • The consumer: Where they buy online
                                                                                                                                                                    • Figure 129: Germany: The consumer: Retailers DIY goods have been purchased from online in the past 12 months, most popular retailers, March 2013
                                                                                                                                                                  • The consumer: Where they shop
                                                                                                                                                                    • Key points
                                                                                                                                                                      • What we asked
                                                                                                                                                                        • Specialists still dominate
                                                                                                                                                                            • Figure 130: Germany: The consumer: Retailers used for DIY purchases in the last 12 months, whether instore or online, March 2013
                                                                                                                                                                            • Figure 131: Germany: The consumer: Retailers used for DIY purchases in the last 12 months, by instore and online, March 2013
                                                                                                                                                                            • Figure 132: Germany: The consumer: Retailers used for DIY purchases in the last 12 months, whether instore or online, by average age and affluence, March 2013
                                                                                                                                                                          • The consumer: Attitudes to DIY shopping
                                                                                                                                                                            • Key points
                                                                                                                                                                              • What we asked
                                                                                                                                                                                • DIY gets done even if only because it has to
                                                                                                                                                                                  • Figure 133: Germany: The consumer: Attitudes to DIY and home improvement, March 2013
                                                                                                                                                                                  • Figure 134: The consumer: Attitudes to DIY and home improvement, by average age and affluence, March 2013
                                                                                                                                                                                  • Figure 135: Germany: The consumer: Attitudes to DIY and home improvement, by gender, March 2013
                                                                                                                                                                                • The consumer: Attitudes to browsing and buying online
                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • What we asked
                                                                                                                                                                                      • Opportunities to be tapped in multichannel browsing
                                                                                                                                                                                        • Figure 136: Germany: The consumer: Attitudes to browsing and shopping for DIY goods online, March 2013
                                                                                                                                                                                        • Figure 137: Germany: The consumer: Attitudes to browsing and shopping for DIY goods online, by average age and affluence, March 2013
                                                                                                                                                                                        • Figure 138: Germany: The consumer: Attitudes to browsing and shopping for DIY goods online, by gender, March 2013
                                                                                                                                                                                    • Greece

                                                                                                                                                                                      • Spending and inflation
                                                                                                                                                                                        • Mintel market size
                                                                                                                                                                                          • Figure 139: Greece: Estimated DIY market size, incl. sales tax, 2008-12
                                                                                                                                                                                        • Spending by category
                                                                                                                                                                                          • Figure 140: Greece: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
                                                                                                                                                                                        • Inflation
                                                                                                                                                                                          • Figure 141: Greece: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
                                                                                                                                                                                        • Channels of distribution
                                                                                                                                                                                          • Sector size and forecast
                                                                                                                                                                                            • Figure 142: Greece: Retail sales, excl. sales tax, 2008-12
                                                                                                                                                                                            • Figure 143: Greece: Retail sales forecasts, 2013-18
                                                                                                                                                                                          • The retailers: Financials and outlets
                                                                                                                                                                                              • Figure 144: Greece: Leading DIY retailers, sales, excl. VAT, 2010-12
                                                                                                                                                                                              • Figure 145: Greece: Leading DIY retailers, outlet numbers, 2010-12
                                                                                                                                                                                              • Figure 146: Greece: Leading DIY retailers, sales per outlet, 2010-12
                                                                                                                                                                                            • The retailers: Market shares
                                                                                                                                                                                              • Figure 147: Greece: Leading DIY retailers, market shares, 2010-12
                                                                                                                                                                                            • Online
                                                                                                                                                                                              • Figure 148: Greece: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-12
                                                                                                                                                                                          • Hungary

                                                                                                                                                                                            • Spending and inflation
                                                                                                                                                                                              • Mintel market size
                                                                                                                                                                                                • Figure 149: Hungary: Estimated DIY market size, incl. sales tax, 2008-12
                                                                                                                                                                                              • Spending by category
                                                                                                                                                                                                  • Figure 150: Hungary: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
                                                                                                                                                                                                • Inflation
                                                                                                                                                                                                  • Figure 151: Hungary: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
                                                                                                                                                                                                • Channels of distribution
                                                                                                                                                                                                  • Sector size and forecast
                                                                                                                                                                                                    • Figure 152: Hungary: Retail sales, excl. sales tax, 2008-12
                                                                                                                                                                                                    • Figure 153: Hungary: Retail sales forecasts, excl. sales tax, 2013-18
                                                                                                                                                                                                  • The retailers: Financials and outlets
                                                                                                                                                                                                    • Figure 154: Hungary: Leading DIY retailers, Sales, excl. VAT, 2010-12
                                                                                                                                                                                                    • Figure 155: Hungary: Leading DIY retailers, Outlet numbers, 2010-12
                                                                                                                                                                                                    • Figure 156: Hungary: Leading DIY retailers, Sales per outlet, 2010-12
                                                                                                                                                                                                  • The retailers: Market shares
                                                                                                                                                                                                    • Figure 157: Hungary: Leading DIY retailers, market shares, 2010-12
                                                                                                                                                                                                  • Online
                                                                                                                                                                                                    • Figure 158: Hungary: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-12
                                                                                                                                                                                                • Ireland

                                                                                                                                                                                                  • Spending and inflation
                                                                                                                                                                                                    • Mintel market size
                                                                                                                                                                                                      • Figure 159: Ireland: Estimated DIY market size, incl. sales tax, 2008-12
                                                                                                                                                                                                    • Spending by category
                                                                                                                                                                                                      • Figure 160: Ireland: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
                                                                                                                                                                                                    • Inflation
                                                                                                                                                                                                      • Figure 161: Ireland: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
                                                                                                                                                                                                    • Channels of distribution
                                                                                                                                                                                                      • Sector size and forecast
                                                                                                                                                                                                        • Figure 162: Ireland: Retail sales, excl. sales tax, 2008-12
                                                                                                                                                                                                        • Figure 163: Ireland: Retail sales forecasts, 2013-18
                                                                                                                                                                                                      • The retailers: Financials and outlets
                                                                                                                                                                                                        • Figure 164: Ireland: Leading DIY retailers, Sales, excl. VAT, 2010-12
                                                                                                                                                                                                        • Figure 165: Ireland: Leading DIY retailers, Outlet numbers, 2010-12
                                                                                                                                                                                                        • Figure 166: Ireland: Leading DIY retailers, sales per outlet, 2010-12
                                                                                                                                                                                                      • The retailers: Market shares
                                                                                                                                                                                                        • Figure 167: Ireland: Leading DIY retailers, market shares, 2010-12
                                                                                                                                                                                                      • Online
                                                                                                                                                                                                        • Figure 168: Ireland: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-12
                                                                                                                                                                                                    • Italy

                                                                                                                                                                                                      • Executive summary
                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                          • Spending and inflation
                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                              • Mintel’s market size: Growth turns negative
                                                                                                                                                                                                                  • Figure 169: Italy: Mintel’s estimated DIY market size, incl. VAT, 2008-12
                                                                                                                                                                                                                  • Figure 170: Italy: Breakdown by product category of Mintel’s DIY market size, 2012
                                                                                                                                                                                                                  • Figure 171: Italy: Spending on DIY-related goods per capita, incl. VAT, 2008-12
                                                                                                                                                                                                                • Spending breakdown
                                                                                                                                                                                                                    • Figure 172: Italy: Consumer spending, incl. VAT, 2008-12
                                                                                                                                                                                                                  • Inflation
                                                                                                                                                                                                                    • Figure 173: Italy: Harmonised index of consumer prices: Annual % change, Sep 2012-Mar 2013
                                                                                                                                                                                                                  • Channels of distribution
                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                      • Specialists continue to dominate
                                                                                                                                                                                                                        • Figure 174: Italy: Estimated distribution of spending on DIY-related goods, 2012
                                                                                                                                                                                                                      • Specialists’ share of spending
                                                                                                                                                                                                                        • Figure 175: Germany: DIY specialists’ sales as percentage of Mintel’s DIY market size, 2008-12
                                                                                                                                                                                                                      • Sector size and forecast
                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                          • Economic outlook
                                                                                                                                                                                                                            • Figure 176: Italy: Consumer confidence levels, May 2012-April 2013
                                                                                                                                                                                                                            • Figure 177: Italy: GDP growth: quarter-on-quarter, real terms, Q1 2011-Q4 2012
                                                                                                                                                                                                                          • Specialists’ sales and forecasts
                                                                                                                                                                                                                            • Estimating DIY retailers’ sales
                                                                                                                                                                                                                              • Surprising resilience
                                                                                                                                                                                                                                • Figure 178: Italy: Retail sales, excl. VAT, 2008-13
                                                                                                                                                                                                                                • Figure 179: Italy: Retail sales forecasts, excl. VAT, 2014-18
                                                                                                                                                                                                                              • Enterprise, outlet and employee numbers
                                                                                                                                                                                                                                • Figure 180: Italy: Number of enterprises and persons employed (full-time equivalents) in the DIY/hardware specialists sector, 2008-10
                                                                                                                                                                                                                              • Leading specialists: Financials and outlets
                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                  • Adeo’s strong lead
                                                                                                                                                                                                                                    • Obi in second place
                                                                                                                                                                                                                                      • A highly fragmented sector…
                                                                                                                                                                                                                                        • … means little hard data
                                                                                                                                                                                                                                          • Figure 181: Italy: Leading DIY specialists, Net revenues, 2010-12
                                                                                                                                                                                                                                          • Figure 182: Italy: Leading DIY specialists, Outlet numbers, 2010-12
                                                                                                                                                                                                                                          • Figure 183: Italy: Leading DIY specialists, annual sales per outlet, 2010-12
                                                                                                                                                                                                                                        • Leading specialists: Market shares
                                                                                                                                                                                                                                          • Figure 184: Italy: Leading DIY specialists’ share of spending on DIY-related categories, 2010-12
                                                                                                                                                                                                                                        • Online
                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                            • Italy trails much of Western Europe
                                                                                                                                                                                                                                              • Figure 185: Italy: Percentage of households with broadband internet connection, selected countries, 2011 and 2012
                                                                                                                                                                                                                                              • Figure 186: Italy: Percentage of all individuals having purchased online, 2008-12
                                                                                                                                                                                                                                              • Figure 187: Italy: The consumer: Attitudes to browsing and shopping for DIY goods online, selected statements, March 2013
                                                                                                                                                                                                                                            • The consumer: Where they shop
                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                • What we asked
                                                                                                                                                                                                                                                  • Hypermarkets are prominent
                                                                                                                                                                                                                                                      • Figure 188: Italy: The consumer: Retailers used for DIY purchases in the last 12 months, March 2013
                                                                                                                                                                                                                                                      • Figure 189: Italy: The consumer: Retailers used for DIY purchases in the last 12 months, whether instore or online, by average age and affluence, March 2013
                                                                                                                                                                                                                                                    • The consumer: Attitudes to DIY shopping
                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                        • What we asked
                                                                                                                                                                                                                                                          • DIY proves popular
                                                                                                                                                                                                                                                            • Figure 190: Italy: The consumer: Attitudes to DIY and home improvement, March 2013
                                                                                                                                                                                                                                                            • Figure 191: Italy: Attitudes to DIY and home improvement, by average age and affluence, March 2013
                                                                                                                                                                                                                                                            • Figure 192: Italy: The consumer: Attitudes to DIY and home improvement, by gender, March 2013
                                                                                                                                                                                                                                                          • The consumer: Attitudes to browsing and buying online
                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                              • What we asked
                                                                                                                                                                                                                                                                • Online is important – but not for buying
                                                                                                                                                                                                                                                                    • Figure 193: Italy: The consumer: Attitudes to browsing and shopping for DIY goods online, March 2013
                                                                                                                                                                                                                                                                    • Figure 194: Italy: The consumer: Attitudes to browsing and shopping for DIY goods online, by average age and affluence, March 2013
                                                                                                                                                                                                                                                                    • Figure 195: Italy: The consumer: Attitudes to browsing and shopping for DIY goods online, by gender, March 2013
                                                                                                                                                                                                                                                                • Netherlands

                                                                                                                                                                                                                                                                  • Spending and inflation
                                                                                                                                                                                                                                                                    • Mintel market size
                                                                                                                                                                                                                                                                      • Figure 196: Netherlands: Estimated DIY market size, incl. sales tax, 2008-12
                                                                                                                                                                                                                                                                    • Spending by category
                                                                                                                                                                                                                                                                      • Figure 197: Netherlands: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
                                                                                                                                                                                                                                                                    • Inflation
                                                                                                                                                                                                                                                                      • Figure 198: Netherlands: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
                                                                                                                                                                                                                                                                    • Channels of distribution
                                                                                                                                                                                                                                                                      • Sector size and forecast
                                                                                                                                                                                                                                                                        • Figure 199: Netherlands: Retail sales, excl. sales tax, 2008-12
                                                                                                                                                                                                                                                                        • Figure 200: Netherlands: Retail sales forecasts, excl. sales tax, 2013-18
                                                                                                                                                                                                                                                                      • The retailers: Financials and outlets
                                                                                                                                                                                                                                                                          • Figure 201: Netherlands: Leading DIY retailers, sales, excl. VAT, 2010-12
                                                                                                                                                                                                                                                                          • Figure 202: Netherlands: Leading DIY retailers, outlet numbers, 2010-12
                                                                                                                                                                                                                                                                          • Figure 203: Netherlands: Leading DIY retailers, sales per outlet, 2010-12
                                                                                                                                                                                                                                                                        • The retailers: Market shares
                                                                                                                                                                                                                                                                          • Figure 204: Netherlands: Leading DIY retailers, market shares, 2010-12
                                                                                                                                                                                                                                                                        • Online
                                                                                                                                                                                                                                                                          • Figure 205: Netherlands: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2006-12
                                                                                                                                                                                                                                                                      • Norway

                                                                                                                                                                                                                                                                        • Spending and inflation
                                                                                                                                                                                                                                                                          • Mintel market size
                                                                                                                                                                                                                                                                            • Figure 206: Norway: Estimated DIY market size, incl. sales tax, 2008-12
                                                                                                                                                                                                                                                                          • Spending by category
                                                                                                                                                                                                                                                                              • Figure 207: Norway: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
                                                                                                                                                                                                                                                                            • Inflation
                                                                                                                                                                                                                                                                              • Figure 208: Norway: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
                                                                                                                                                                                                                                                                            • Channels of distribution
                                                                                                                                                                                                                                                                              • Sector size and forecast
                                                                                                                                                                                                                                                                                • Figure 209: Norway: Retail sales, excl. VAT, 2008-12
                                                                                                                                                                                                                                                                                • Figure 210: Norway: Retail sales forecasts, excl. VAT, 2013-18
                                                                                                                                                                                                                                                                              • The retailers: Financials and outlets
                                                                                                                                                                                                                                                                                • Market features
                                                                                                                                                                                                                                                                                  • Key players
                                                                                                                                                                                                                                                                                    • Figure 211: Norway: Leading DIY retailers, sales, excl. VAT, 2010-12
                                                                                                                                                                                                                                                                                    • Figure 212: Norway: Leading DIY retailers, outlet numbers, 2010-12
                                                                                                                                                                                                                                                                                    • Figure 213: Norway: Leading DIY retailers, sales per outlet, 2010-12
                                                                                                                                                                                                                                                                                  • The retailers: Market shares
                                                                                                                                                                                                                                                                                      • Figure 214: Norway: Leading DIY specialists, market shares, 2012
                                                                                                                                                                                                                                                                                    • Online
                                                                                                                                                                                                                                                                                      • Figure 215: Norway: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-12
                                                                                                                                                                                                                                                                                  • Poland

                                                                                                                                                                                                                                                                                    • Spending and inflation
                                                                                                                                                                                                                                                                                      • Mintel market size
                                                                                                                                                                                                                                                                                        • Figure 216: Poland: Estimated DIY market size, incl. sales tax, 2008-12
                                                                                                                                                                                                                                                                                      • Spending by category
                                                                                                                                                                                                                                                                                        • Figure 217: Poland: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
                                                                                                                                                                                                                                                                                      • Inflation
                                                                                                                                                                                                                                                                                        • Figure 218: Poland: Harmonised indices of consumer prices: Annual % change. Apr 2011-Mar 2013
                                                                                                                                                                                                                                                                                      • Channels of distribution
                                                                                                                                                                                                                                                                                        • Sector size and forecast
                                                                                                                                                                                                                                                                                          • Figure 219: Poland: Retail sales, excl. sales tax, 2008-12
                                                                                                                                                                                                                                                                                          • Figure 220: Poland: Retail sales forecasts, excl. sales tax, 2013-18
                                                                                                                                                                                                                                                                                        • The retailers: Financials and outlets
                                                                                                                                                                                                                                                                                          • Foreign players strong
                                                                                                                                                                                                                                                                                            • Obi opening larger stores, Praktiker struggling in Poland too
                                                                                                                                                                                                                                                                                              • Rapid expansion from Bricomarché
                                                                                                                                                                                                                                                                                                • Figure 221: Poland: Leading DIY retailers, sales, excl. VAT, 2010-12
                                                                                                                                                                                                                                                                                                • Figure 222: Poland: Leading DIY retailers, outlet numbers, 2010-12
                                                                                                                                                                                                                                                                                                • Figure 223: Poland: Leading DIY retailers, Sales per outlet, 2010-12
                                                                                                                                                                                                                                                                                              • The retailers: Market shares
                                                                                                                                                                                                                                                                                                • Figure 224: Poland: Leading DIY retailers, market shares, 2010-12
                                                                                                                                                                                                                                                                                              • Online
                                                                                                                                                                                                                                                                                                • Figure 225: Poland: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-12
                                                                                                                                                                                                                                                                                            • Portugal

                                                                                                                                                                                                                                                                                              • Spending and inflation
                                                                                                                                                                                                                                                                                                • Mintel market size
                                                                                                                                                                                                                                                                                                  • Figure 226: Portugal: Estimated DIY market size, incl. sales tax, 2008-12
                                                                                                                                                                                                                                                                                                • Spending by category
                                                                                                                                                                                                                                                                                                  • Figure 227: Portugal: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
                                                                                                                                                                                                                                                                                                • Inflation
                                                                                                                                                                                                                                                                                                  • Figure 228: Portugal: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
                                                                                                                                                                                                                                                                                                • Channels of distribution
                                                                                                                                                                                                                                                                                                  • Sector size and forecast
                                                                                                                                                                                                                                                                                                    • Figure 229: Portugal: Retail sales, excl. sales tax, 2008-12
                                                                                                                                                                                                                                                                                                    • Figure 230: Portugal: Retail sales forecasts, excl. sales tax, 2013-18
                                                                                                                                                                                                                                                                                                  • The retailers: Financials and outlets
                                                                                                                                                                                                                                                                                                      • Figure 231: Portugal: Leading DIY retailers, sales, excl. VAT, 2010-12
                                                                                                                                                                                                                                                                                                      • Figure 232: Portugal: Leading DIY retailers, outlet numbers, 2010-12
                                                                                                                                                                                                                                                                                                      • Figure 233: Portugal: Leading DIY retailers, sales per outlet, 2010-12
                                                                                                                                                                                                                                                                                                    • The retailers: Market shares
                                                                                                                                                                                                                                                                                                      • Figure 234: Portugal: Leading DIY retailers, market shares, 2010-12
                                                                                                                                                                                                                                                                                                    • Online
                                                                                                                                                                                                                                                                                                      • Figure 235: Portugal: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-12
                                                                                                                                                                                                                                                                                                  • Spain

                                                                                                                                                                                                                                                                                                    • Executive summary
                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                        • Spending and inflation
                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                            • Mintel’s market size: spending growth slows in 2012
                                                                                                                                                                                                                                                                                                              • Figure 236: Spain: Mintel’s estimated DIY market size (incl. VAT), 2008-12
                                                                                                                                                                                                                                                                                                              • Figure 237: Spain: Breakdown by product category of Mintel’s DIY market size, 2012
                                                                                                                                                                                                                                                                                                              • Figure 238: Spain: Spending on DIY-related goods per capita (incl. VAT), 2008-12
                                                                                                                                                                                                                                                                                                            • Spending breakdown: Another slowdown in 2012
                                                                                                                                                                                                                                                                                                                • Figure 239: Spain: Consumer spending, incl. VAT, 2008-12
                                                                                                                                                                                                                                                                                                              • Inflation
                                                                                                                                                                                                                                                                                                                • Figure 240: Spain: Harmonised index of consumer prices: Annual % change, May 2011-Mar 2013
                                                                                                                                                                                                                                                                                                                • Figure 241: Spain: Harmonised index of consumer prices: Annual % change, Sep 2012-Mar 2013
                                                                                                                                                                                                                                                                                                              • Channels of distribution
                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                    • Figure 242: Spain: DIY market, retail channels of distribution, 2011
                                                                                                                                                                                                                                                                                                                  • Relative performance of DIY specialists and DIY-related market
                                                                                                                                                                                                                                                                                                                    • Figure 243: Spain: Relative performance of DIY specialists and Mintel’s DIY market size, 2008-12
                                                                                                                                                                                                                                                                                                                  • Sector size and forecast
                                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                                      • Economic outlook
                                                                                                                                                                                                                                                                                                                        • Figure 244: Spain: Consumer confidence levels, May 2012-April 2013
                                                                                                                                                                                                                                                                                                                        • Figure 245: Spain: Quarterly GDP growth in real terms, Q1 2011-Q4 2012
                                                                                                                                                                                                                                                                                                                      • Specialists sales and forecasts
                                                                                                                                                                                                                                                                                                                        • Figure 246: Spain: Retail sales, excl. VAT, 2008-13
                                                                                                                                                                                                                                                                                                                        • Figure 247: Spain: Retail sales forecasts, excl. VAT, 2014-18
                                                                                                                                                                                                                                                                                                                      • Enterprise, outlet and employee numbers
                                                                                                                                                                                                                                                                                                                        • Figure 248: Spain: Number of enterprises and outlets 2008-09
                                                                                                                                                                                                                                                                                                                      • Leading specialists: Financials and outlets
                                                                                                                                                                                                                                                                                                                        • Groupe Adeo continues to dominate
                                                                                                                                                                                                                                                                                                                          • Kingfisher records decent sales growth
                                                                                                                                                                                                                                                                                                                            • Bricor building scale
                                                                                                                                                                                                                                                                                                                              • Consolidation accelerates in 2012
                                                                                                                                                                                                                                                                                                                                • Figure 249: Spain: Leading DIY specialists, sales, 2010-12
                                                                                                                                                                                                                                                                                                                                • Figure 250: Spain: Leading DIY specialists, outlet numbers, 2010-12
                                                                                                                                                                                                                                                                                                                              • Leading specialists: Market shares
                                                                                                                                                                                                                                                                                                                                • Figure 251: Spain: Leading DIY specialists, market shares, 2010-12
                                                                                                                                                                                                                                                                                                                              • Online
                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                  • Spain continues to lag behind
                                                                                                                                                                                                                                                                                                                                    • Figure 252: Spain: Percentage of all individuals having purchased online, 2008-12
                                                                                                                                                                                                                                                                                                                                  • The consumer: Where they buy DIY online
                                                                                                                                                                                                                                                                                                                                    • Figure 253: Spain: Where they purchased DIY goods from online in the past 12 months, March 2013
                                                                                                                                                                                                                                                                                                                                  • Market size
                                                                                                                                                                                                                                                                                                                                    • The consumer: Where they shop
                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                        • What we asked
                                                                                                                                                                                                                                                                                                                                          • Specialists dominate
                                                                                                                                                                                                                                                                                                                                            • Figure 254: Spain: Where they purchased DIY goods in the last 12 months, whether instore or online, March 2013
                                                                                                                                                                                                                                                                                                                                            • Figure 255: Spain: Where they purchased DIY goods in the last 12 months, by instore and online, March 2013
                                                                                                                                                                                                                                                                                                                                            • Figure 256: Spain: Leading retailers and channels used for DIY purchases in the last 12 months, by age, March 2013
                                                                                                                                                                                                                                                                                                                                          • The consumer: Attitudes to DIY shopping
                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                              • What we asked
                                                                                                                                                                                                                                                                                                                                                • People want help with ideas
                                                                                                                                                                                                                                                                                                                                                  • Figure 257: Spain: Consumer attitudes to DIY and home improvement, March 2013
                                                                                                                                                                                                                                                                                                                                                • Price sensitive consumers
                                                                                                                                                                                                                                                                                                                                                  • Female interests
                                                                                                                                                                                                                                                                                                                                                    • Figure 258: Spain: Selected Consumer Attitudes to DIY and home improvement, by gender, March 2013
                                                                                                                                                                                                                                                                                                                                                  • Young people struggle to find what they are looking for
                                                                                                                                                                                                                                                                                                                                                    • Figure 259: Spain: Select Consumer Attitude to DIY and home improvement, by age, March 2013
                                                                                                                                                                                                                                                                                                                                                  • The consumer: Attitudes to browsing and buying online
                                                                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                                                                      • What we asked
                                                                                                                                                                                                                                                                                                                                                        • Converting browsers into buyers
                                                                                                                                                                                                                                                                                                                                                          • Figure 260: Spain: The consumer: Attitudes to browsing and shopping for DIY goods online, March 2013
                                                                                                                                                                                                                                                                                                                                                        • Women look for inspiration and men look for best deals
                                                                                                                                                                                                                                                                                                                                                          • Figure 261: Spain: The consumer: Attitudes to browsing and shopping for DIY goods online, March 2013
                                                                                                                                                                                                                                                                                                                                                        • The way people seek out value varies by age
                                                                                                                                                                                                                                                                                                                                                          • Figure 262: Spain: The consumer: Attitudes to browsing and shopping for DIY goods online, March 2013
                                                                                                                                                                                                                                                                                                                                                      • Sweden

                                                                                                                                                                                                                                                                                                                                                        • Spending and inflation
                                                                                                                                                                                                                                                                                                                                                          • Mintel market size
                                                                                                                                                                                                                                                                                                                                                            • Figure 263: Sweden: Estimated DIY market size, incl. sales tax, 2008-12
                                                                                                                                                                                                                                                                                                                                                          • Spending by category
                                                                                                                                                                                                                                                                                                                                                            • Figure 264: Sweden: Consumer expenditure on DIY-related categories, incl. VAT, 2008-12
                                                                                                                                                                                                                                                                                                                                                          • Inflation
                                                                                                                                                                                                                                                                                                                                                            • Figure 265: Sweden: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
                                                                                                                                                                                                                                                                                                                                                          • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                            • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                              • Figure 266: Sweden: Retail sales, excl. VAT, 2008-12
                                                                                                                                                                                                                                                                                                                                                              • Figure 267: Sweden: Retail sales forecasts, excl. VAT, 2013-18
                                                                                                                                                                                                                                                                                                                                                            • The retailers: Financials and outlets
                                                                                                                                                                                                                                                                                                                                                              • Market features
                                                                                                                                                                                                                                                                                                                                                                • Key players
                                                                                                                                                                                                                                                                                                                                                                    • Figure 268: Sweden: Leading DIY retailers, sales, excl. VAT, 2010-12
                                                                                                                                                                                                                                                                                                                                                                    • Figure 269: Sweden: Leading DIY retailers, outlet numbers, 2010-12
                                                                                                                                                                                                                                                                                                                                                                    • Figure 270: Sweden: Leading DIY retailers, sales per outlet, 2010-12
                                                                                                                                                                                                                                                                                                                                                                  • The retailers: Market shares
                                                                                                                                                                                                                                                                                                                                                                      • Figure 271: Sweden: Leading DIY specialists, market shares, 2012
                                                                                                                                                                                                                                                                                                                                                                    • Online
                                                                                                                                                                                                                                                                                                                                                                        • Figure 272: Sweden: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-12
                                                                                                                                                                                                                                                                                                                                                                    • Switzerland

                                                                                                                                                                                                                                                                                                                                                                      • Spending and inflation
                                                                                                                                                                                                                                                                                                                                                                        • Mintel market size
                                                                                                                                                                                                                                                                                                                                                                          • Spending by category
                                                                                                                                                                                                                                                                                                                                                                            • Figure 273: Switzerland: Consumer expenditure on DIY-related categories, incl. sales tax, 2008-12
                                                                                                                                                                                                                                                                                                                                                                          • Inflation
                                                                                                                                                                                                                                                                                                                                                                            • Figure 274: Switzerland: Harmonised indices of consumer prices: Annual % change, Apr 2011-Mar 2013
                                                                                                                                                                                                                                                                                                                                                                          • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                            • Figure 275: Switzerland: Retail sales, excl. sales tax, 2008-12
                                                                                                                                                                                                                                                                                                                                                                            • Figure 276: Switzerland: Retail sales forecasts, excl. sales tax, 2013-18
                                                                                                                                                                                                                                                                                                                                                                          • The retailers: Financials and outlets
                                                                                                                                                                                                                                                                                                                                                                            • Figure 277: Switzerland: Leading DIY retailers, sales, excl. VAT, 2010-12
                                                                                                                                                                                                                                                                                                                                                                            • Figure 278: Switzerland: Leading DIY retailers, outlet numbers, 2010-12
                                                                                                                                                                                                                                                                                                                                                                            • Figure 279: Switzerland: Leading DIY retailers, sales per outlet, 2010-12
                                                                                                                                                                                                                                                                                                                                                                          • The retailers: Market shares
                                                                                                                                                                                                                                                                                                                                                                            • Figure 280: Switzerland: Leading DIY retailers, market shares, 2012
                                                                                                                                                                                                                                                                                                                                                                        • United Kingdom

                                                                                                                                                                                                                                                                                                                                                                          • Introduction
                                                                                                                                                                                                                                                                                                                                                                            • Defining DIY
                                                                                                                                                                                                                                                                                                                                                                              • New format, new content
                                                                                                                                                                                                                                                                                                                                                                                • Definitions
                                                                                                                                                                                                                                                                                                                                                                                  • Consumer spending
                                                                                                                                                                                                                                                                                                                                                                                    • Retail sector
                                                                                                                                                                                                                                                                                                                                                                                      • Financial definitions
                                                                                                                                                                                                                                                                                                                                                                                        • VAT
                                                                                                                                                                                                                                                                                                                                                                                          • Sales per stores, sales per sq m
                                                                                                                                                                                                                                                                                                                                                                                            • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                              • Executive summary
                                                                                                                                                                                                                                                                                                                                                                                                • The market
                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 281: DIY specialists’ sales and forecast (incl. VAT), 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                • Market factors
                                                                                                                                                                                                                                                                                                                                                                                                  • Companies, brands and innovation
                                                                                                                                                                                                                                                                                                                                                                                                    • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 282: Leading DIY retailers’ share of DIY-related spending, 2012
                                                                                                                                                                                                                                                                                                                                                                                                    • Space allocation
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 283: DIY retailers: Summary space allocation data, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                    • Innovations
                                                                                                                                                                                                                                                                                                                                                                                                      • The consumer
                                                                                                                                                                                                                                                                                                                                                                                                        • Where they shop online and in-store
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 284: The consumer: Where DIY/home improvement products have been purchased from whether in-store or online in the last 12 months, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 285: The consumer: Where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                        • Satisfaction levels
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 286: The consumer: Consumer satisfaction, by where DIY/Home improvement products are bought in-store most often, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                        • Attitudes towards DIY
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 287: The consumer: Attitudes towards DIY/home improvements, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                        • Online browsing and buying
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 288: The consumer: Key attitudes for using online and stores, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                          • DIY plans for the year ahead
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 289: The consumer: DIY/home improvement plans in the next 12 months, small home improvements, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 290: The consumer: DIY/home improvement plans in the next 12 months, major home improvements, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                            • Issues in the market
                                                                                                                                                                                                                                                                                                                                                                                                              • Are there growth categories?
                                                                                                                                                                                                                                                                                                                                                                                                                • Why the downsizing?
                                                                                                                                                                                                                                                                                                                                                                                                                  • Are small stores challenging the big boys?
                                                                                                                                                                                                                                                                                                                                                                                                                    • How can retailers capture non-core customers?
                                                                                                                                                                                                                                                                                                                                                                                                                      • What is the role of online?
                                                                                                                                                                                                                                                                                                                                                                                                                        • Trend application
                                                                                                                                                                                                                                                                                                                                                                                                                          • Trend: Without a Care
                                                                                                                                                                                                                                                                                                                                                                                                                            • Trend: Prepare For the Worst
                                                                                                                                                                                                                                                                                                                                                                                                                              • Mintel Futures: Generation Next
                                                                                                                                                                                                                                                                                                                                                                                                                                • The market environment
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Outlook is far from promising
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 291: Opportunities and weakness in the DIY market, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Improving consumer sentiment
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 292: UK: Trends in how respondents would describe their financial situation: confidence on 1-5 scale, February 2009-March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 293: UK: Trends in consumer sentiment for the coming year: confidence on 1-5 scale, January 2009-March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Sluggish economic growth
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 294: UK: Quarter-on-quarter GDP growth, real terms, Q1 2010-Q1 2013 (provisional)
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Inflationary pressures ease a little
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 295: UK: Consumer prices inflation, selected categories, January 2011-March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 296: UK: Consumer prices inflation (all items) vs annual growth in average weekly earnings, January 2011-February 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                    • A stagnant property market
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 297: UK: Quarterly number of mortgage approvals, Q1 2007-Q4 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 298: UK: Quarterly mortgage lending (secured gross lending to individuals and housing associations), Q1 2007-Q4 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 299: UK: Number of property transactions, Q1 2006/07-Q3 2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Smaller homes
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Changing households
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 300: UK: Percentage of households of each size, 2001-11
                                                                                                                                                                                                                                                                                                                                                                                                                                        • An ageing population
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 301: UK: Percentage of total population aged 65 and over and aged 85 and over (projections), 2010-30
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strengths and weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Strengths
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Consumer spending on DIY
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • DIY spending falls 1.6%
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 302: Mintel’s estimated DIY market size (incl. VAT), 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 303: Breakdown, by product category of Mintel’s DIY market size, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Breakdown: gardening suffers from a wet summer
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 304: Consumer spending on relevant categories (incl. VAT), 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Mintel’s market size
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • 2012 was weak; 2013 should be better
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 305: Year-on-year retail sales growth, January 2011-February 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Sector forecast: Dependent on economic recovery
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 306: DIY specialists’ sales and forecast (incl. VAT), 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 307: DIY specialists’ sales, in current and constant prices (incl. VAT), 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • On a downward trend
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 308: DIY specialists’ sales as percentage of all retail sales (excl. automotive fuel), 2004-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The sheds segment
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 309: All DIY specialists’ sales and the sheds multiples’ sales, 2007-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The Mintel forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Specialists continue to dominate
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 310: Estimated distribution of spending on DIY-related goods, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • But mixed goods retailers gain ground
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 311: Estimated distribution of spending on DIY-related goods, in percentage and absolute terms, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Space allocation summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Space allocation data
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 312: DIY retailers: Summary space allocation data, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 313: Detail space allocation estimates, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail product mix
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 314: DIY retailers: Estimated actual space devoted to main product categories, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 315: DIY retailers: Estimated sales, per broad product category, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 316: DIY retailers: Estimated sales density, by product, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The specialist retailers: Financials and outlets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Overview of the leaders
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 317: B&Q and Homebase: Breakdown of sales, by broad category, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The wallpaper index and the power drills index
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 318: Major DIY specialists: Number of product lines and average product price in wallpaper, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 319: Major DIY retailers: Number of product lines and average product price in power drills, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Capitalising on different markets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Overspaced?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Specialised retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 320: Leading DIY specialists’ net revenues, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 321: Leading DIY specialists’ net revenues: compound annual growth rates, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Outlets and sales per outlet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 322: Leading DIY specialists’ store numbers, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 323: Leading DIY specialists’ average annual sales, per outlet, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 324: Leading DIY specialists’ annual sales, per outlet: compound annual growth rates, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Sales area and sales densities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 325: Leading DIY specialists’ total sales area, selected retailers, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 326: Leading DIY specialists’ average store area, selected retailers, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 327: Leading DIY specialists’ average annual sales, per sq m, selected retailers, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Profitability
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 328: Leading DIY specialists’ operating margins, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 329: Leading DIY specialists’ operating profits, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The non-specialist retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 330: Major non-specialist retailers’ estimated DIY market shares, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Measuring range and positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The wallpaper index
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 331: Major DIY retailers: Number of product lines and average product price in wallpaper, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The power drills index
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 332: Major DIY retailers: Number of product lines and average product price in power drills, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Amazon
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 333: Huge choice: Amazon.co.uk’s DIY and tools homepage, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The grocers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Tesco
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 334: Comprehensive offer: Tesco Direct DIY and car homepage, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Asda
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 335: Retaining a focus on price: Asda Direct DIY and motor homepage, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Sainsbury’s
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 336: Focusing on gardens: Sainsbury’s garden and DIY homepage, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Mixed goods retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Argos
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Wilkinsons
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Other mixed goods retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Ranking the mixed goods retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 337: Leading mixed-goods discounters’ total revenues (excl. VAT), 2009-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 338: Leading mixed-goods discounters’ store numbers, 2009-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Next
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Kingfisher dominates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 339: Leading DIY retailers’ share of DIY-related spending, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • But Wickes sees steady gains
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 340: Leading DIY retailers’ share of DIY-related spending, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • About the market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Adjusting for trade sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 341: Leading retailers’ estimated market shares adjusted for trade sales, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 342: Leading DIY specialists: Estimated proportion of sales accounted for, by trade customers, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Online and social media
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Online sector sales growing steadily
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 343: Estimated online sales, by DIY specialists, in percentage and absolute values (incl. VAT), 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Online market shares: B&Q leads
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 344: Major DIY specialists’ estimated shares of online sector sales, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The consumer: pureplays most popular
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 345: Where DIY/home improvement products have been purchased from online in the last 12 months, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 346: Attitudes towards DIY/home improvements products online, selected statements, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Social media
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 347: B&Q homepage on YouTube.com, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 348: Homebase’s homepage on YouTube.com, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 349: Leading DIY specialists’ social media follower numbers, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Who’s innovating?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • iPad app to browse products online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • App to help shoppers find DIY shops and access discount offers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Homebase claims a first of its kind in the DIY sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retailers step up tool hire concepts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Innovative Spanish home improvement retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Homebase targets female DIYers with new shop-in-shop format
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 350: Homebase Habitat display, Finchley Road, London
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • DIY convenience on the high street
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retailers ramping up their online ‘how to’ advice
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail advertising and promotion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Adspend falling
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 351: Total main media adspend in the UK DIY retailing sector, 2009-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • B&Q is the top advertiser
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 352: Leading advertisers in the UK DIY retailing sector, 2009-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 353: Share of main media adspend in the UK DIY retailing sector, by retailer, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Spending relative to turnover
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 354: Leading DIY retailers’ advertising spending as % of turnover, 2009-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • 78% of all adspend is channelled through the TV and press
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 355: Advertising spend in the UK DIY retailing sector, by media type, 2011 and 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we have seen in 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Price-aggressive promotions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Tie-ups showcasing exclusive ranges
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Customer profile comparisons
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Age
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 356: Age profile of main retailers of DIY products, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Region
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 357: Regional profile of main retailers of DIY products, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Socio-economic groups
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 358: Regional profile of main retailers of DIY products, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Housing tenure
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 359: Housing tenure profile of customers of the main retailers of DIY products, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Affluence
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 360: Financial well-being of customers of the main retailers of DIY products, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The consumer – Where they buy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Where they shop – online and offline
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 361: Where DIY/home improvement products have been purchased from whether in-store or online in the last 12 months, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 362: Where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Customer profiles
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 363: Profile of in-store DIY shoppers, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online customer profiles
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 364: Profile of online DIY shoppers, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Repertoire of DIY stores purchased from
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 365: Repertoire for Where DIY/home improvement products have been purchased in-store in the last 12 months, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Repertoire – Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 366: Repertoire for Where DIY/home improvement products have been purchased online in the last 12 months, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 367: Profile of DIY shoppers, by number of websites used, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retailers used most often
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 368: Where DIY/Home improvement products are bought most often, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 369: Where DIY/Home improvement products are bought most often, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 370: Customer profile of leading DIY retailers, by those who choose the store most often, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The consumer – Satisfaction with DIY retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 371: Customer satisfaction with the retailer you use to buy DIY products, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 372: Customer satisfaction, by key criteria – Those who buy in-store most often, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 373: Customer satisfaction, by key criteria – Those who buy online most often, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Key driver analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 374: Key driver analysis of overall satisfaction in retailers used to buy DIY/home improvement products in-store, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 375: Key driver analysis of overall satisfaction in retailers used to buy DIY/home improvement products online, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Satisfaction by retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 376: Consumer satisfaction, by where DIY/Home improvement products are bought in-store most often, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 377: Consumer satisfaction, by where DIY/Home improvement products are bought online most often, March, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 378: Leading first choice DIY retailers, satisfaction rating March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Satisfaction by key criteria
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 379: Consumer satisfaction by where DIY/Home improvement products are bought in-store most often, March, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 380: Consumer satisfaction, by where DIY/Home improvement products are bought online most often, March, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 381: Average satisfaction, by criteria by retailer, March 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 382: Major DIY retailers: Satisfaction relative to the average for all the majors, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The consumer – Attitudes towards DIY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 383: Attitudes towards DIY/Home improvements, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 384: Attitudes to doing DIY, 2006-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 385: What people look to spend extra money on, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 386: Spending in the last 3 months and planned for the next 3 months, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Profile of attitudes to doing DIY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 387: Profile of those doing DIY, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 388: Profile of those doing DIY, by age and household tenure, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Attitudes to doing DIY and retailers used most often
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 389: Attitudes towards DIY/Home improvements, by where DIY/Home improvement products are bought most often, March, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 390: Attitudes towards DIY/Home improvements, by Where DIY/Home improvement products are bought most often, March, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 391: Attitudes to doing DIY, by most frequently used retailer, relative to the average, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The consumer – Buying DIY – Online vs in-store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 392: Key attitudes for using online and stores, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 393: Socio-demographic profile of attitudes to online-in-store shopping, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Attitudes by where people shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 394: Attitudes towards DIY/home improvements products online, by most popular where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 395: Attitudes towards DIY/home improvements products online, by next most popular where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 396: Attitudes towards DIY/home improvements products online, by other where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The consumer – DIY plans for the year ahead
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 397: DIY/home improvement plans in the next 12 months, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 398: Historic and planned expenditure on the home, June 2012 -April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Who plans what?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 399: Profile of those planning DIY work in 2013, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 400: Planned home improvements, by housing tenure, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Who benefits?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 401: DIY/home improvement plans in the next 12 months, by most popular where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 402: DIY/home improvement plans in the next 12 months, by next most popular where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 403: DIY/home improvement plans in the next 12 months, by other where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Appendix – The consumer – Where they buy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 404: Most popular where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 405: Next most popular where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 406: Other where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 407: Least popular where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Appendix – Repertoire – In-store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 408: Repertoire for where DIY/home improvement products have been purchased from either in-store in the last 12 months, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Appendix – Repertoire – Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 409: Repertoire for where DIY/home improvement products have been purchased from either online in the last 12 months, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 410: Where DIY/Home improvement products are bought in-store most often, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 411: Where DIY/Home improvement products are bought online most often, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Appendix – The consumer – Satisfaction with DIY retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 412: Ask all who buy DIY goods in-store most often – Stock availability, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 413: Ask all who buy DIY goods in-store most often – Store standards, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 414: Ask all who buy DIY goods in-store most often – Good range of products, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 415: Ask all who buy DIY goods in-store most often – Ease of navigation of store, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 416: Ask all who buy DIY goods in-store most often – Friendly staff, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 417: Ask all who buy DIY goods in-store most often – Knowledgeable staff, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 418: Ask all who buy DIY goods in-store most often – Prices, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 419: Ask all who buy DIY goods in-store most often – Promotions in general, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 420: Ask all who buy DIY goods in-store most often – Good after sales service, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Appendix – The consumer – Attitudes towards DIY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 421: Most popular attitudes towards DIY/Home improvements, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 422: Next most popular attitudes towards DIY/Home improvements, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Appendix – The consumer – Buying DIY – Online vs in-store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 423: Most popular attitudes towards DIY/home improvements products online, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 424: Next most popular attitudes towards DIY/home improvements products online, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 425: Attitudes towards DIY/home improvements products online, by most popular where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 426: Attitudes towards DIY/home improvements products online, by next most popular where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 427: Attitudes towards DIY/home improvements products online, by other where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Appendix – The consumer – Plans for the year ahead
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 428: Small home improvements plans in the next 12 months, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 429: Major home improvements plans in the next 12 months, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 430: DIY/home improvement plans in the next 12 months, by most popular where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 431: DIY/home improvement plans in the next 12 months, by next most popular where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 432: DIY/home improvement plans in the next 12 months, by other where DIY/home improvement products have been purchased from either in-store or online in the last 12 months, March, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Bauhaus

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Large stores and huge offer key to success
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Continuing to expand despite economic climate
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Online a weakness
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 433: Bauhaus: Estimated group sales performance, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 434: Bauhaus: Estimated sales performance by country, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 435: Bauhaus: Estimated contribution to group sales by country, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 436: Bauhaus: Outlet data, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 437: Bauhaus: Breakdown of outlets by territory, 2012/13 *
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • bauMax

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Serious problems for this family-owned company
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Will restructuring and new management be enough ?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Possible link up with Praktiker
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 438: bauMax: Group financial performance, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 439: bauMax: Sales contribution by country, 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 440: bauMax: Outlet data, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 441: bauMax: Distribution of outlets by country, December 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Clas Ohlson

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Convenience is the big selling point
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • UK store expansion on hold since August 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Low brand awareness could hurt Clas Ohlson in the UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • E-commerce will drive penetration in new markets and grow sales in mature markets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 442: Clas Ohlson, financial performance, excl. sales tax, 2007/08-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Sluggish retail market limits store expansion to Scandinavia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 443: Clas Ohlson, outlet data, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • DT Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Nordics a weak area for Wolseley
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • But holding its position
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • And is a core business, with strong financial backing, unlikely to be sold
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 444: DT Group: Group financial performance, 2007/08-2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • First half results 2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 445: DT Group (Wolseley Nordic): Revenues by country/operation, 2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 446: DT Group (Wolseley Nordic): Sales by division, 2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 447: DT Group (Wolseley Nordic): Outlet data, 2007/08-2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 448: DT Group (Wolseley Nordic): Revenue breakdown by customer/project type, 2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 449: DT Group (Wolseley Nordic): Business offerings
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Range and brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Groupe Adeo

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Corporate structure and multi-format strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Good growth in a tough climate
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • International development
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Multi-channel slow to develop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Experimenting with new ideas
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 450: Groupe Adeo: Sales performance, excl. sales tax, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 451: Groupe Adeo: Estimated European sales by country, excl. VAT, 2010 and 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 452: Groupe Adeo: Outlet data, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Leroy Merlin
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Other fascia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Hagebau

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Tailoring the offer at local level
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Consistent expansion of the multi-channel business
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 453: Hagebaumarkt: Group sales performance, excl. sales tax, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 454: Hagebau: Outlet data, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Homebase

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Muted performance in a weak market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Creating points of difference
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Culling and investing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Multi-channel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 455: Homebase Ltd: Group financial performance, 2007/08-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 456: Homebase ltd: Outlet data, 2007/08-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Hornbach Holding

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Hornbach rides the euro storm
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Building long term trust
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Multichannel strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 457: Hornbach Holding: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 458: Hornbach Holding: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Intergamma Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Growing market share in a mature market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Targeting both ends of the DIY market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Growing own-brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Launch online imminent
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 459: Intergamma Group: Estimated group sales performance, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 460: Intergamma Group: Outlet data, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Gamma
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Karwei
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 461: Bricorama Benelux (Gamma and Karwei), Sales breakdown by product, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Kingfisher Group (B&Q)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Solid 2012/13 results in declining markets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Growth in Trade Point hits gross margins
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Latest strategy underpins performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Making it easier for customers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Offloading UK space
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • International growth by expansion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 462: Kingfisher Group: Group financial performance, 2007/08-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 463: UK trade sales, excl. VAT, 2008/09-2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 464: Kingfisher Group: Outlet data, 2007/08-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • B&Q UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Other fascia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Maxeda DIY Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Management shake-up suggests tough times lie ahead
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Strategic move to focus on the softer-end of DIY during housing market downturn
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Value for money proposition
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Multichannel offensive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 465: Maxeda DIY Group, financial performance, excl. sales tax, 2007/08-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Sales per outlet falling
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 466: Maxeda DIY Group, Outlet data, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Mr. Bricolage

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Mixed performance in 2011 and new targets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Direct stores slip further in 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Slow to react
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Stepping up to multi-channel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • International development
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 467: Mr. Bricolage SA: Financial performance, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 468: Mr Bricolage: Retail sales, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 469: Mr. Bricolage: Store numbers by type, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 470: Mr Bricolage store numbers by country, 2008-2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 471: Mr Bricolage: Sales area and densities, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Obi

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Shifting focus abroad to spur growth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Multi-channel focus
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 472: OBI: Group sales performance, excl. VAT, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 473: OBI: Outlet data, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Praktiker

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Restructuring its portfolio in Germany
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • International business
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 474: Praktiker: Group sales performance, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 475: Praktiker: Group financial performance, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 476: Praktiker: Average annual sales per outlet, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 477: Praktiker: Outlet data, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Rautakesko

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Russia holds strong growth opportunity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • E-commerce should be a strategic priority
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 478: Kesko: Building and Home Improvement Division, financial performance, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 479: Kesko: Building and Home Improvement Division, financial performance, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 480: Kesko: Outlet data, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Toom Baumarkt/B1 Discount/Klee

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Differentiation through services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 481: Toom Baumarkt/B1 Discount/Klee: Group financial performance, 2009-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 482: Toom Baumarkt/B1 Discount/Klee: Outlet data, 2009-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Wickes/Travis Perkins Retail

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Strong growth in 2012 leads to market share gain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • But more volatile outlook for 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Leveraging multi-channel and adapting the store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • And adapting the store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Willingness to adapt
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 483: Travis Perkins Retail: Group financial performance, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 484: Travis Perkins Retail: Outlet data, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 485: ToolStation UK: Group financial performance, 2008-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 486: ToolStation UK: Outlet data, 2008-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Broader Market Environment

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Population
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 487: Europe: Population, by age group, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 488: Europe: Population, by age group, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 489: Europe: Population, by age group, 2020
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • GDP
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 490: Europe: GDP (current prices), 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 491: Europe: Real-terms year-on-year growth in GDP, 2003-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Consumer spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 492: Europe: Households’ consumer spending (current prices), 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 493: Europe: Real-terms year-on-year growth in households’ consumer spending, 2003-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Consumer prices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 494: Europe: Harmonised index of consumer prices, annual % change, 2003-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Unemployment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 495: Europe: Average rate of unemployment, 2003-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Interest rates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 496: Europe: Central bank interest rates, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Consumer confidence
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 497: Europe: Consumer confidence levels, May 2012 – April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – The Consumer – Where They Buy – Europe

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 498: Retailers used for DIY purchases in the last 12 months, by France, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 499: Retailers used for DIY purchases in the last 12 months, by Germany, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 500: Retailers used for DIY purchases in the last 12 months, by Italy, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 501: Retailers used for DIY purchases in the last 12 months, by Spain, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 502: Most popular retailers used for in-store/online DIY purchases in the last 12 months, by demographics, France, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 503: Next most popular retailers used for in-store/online DIY purchases in the last 12 months, by demographics, France, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 504: Most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, France, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 505: Next most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, France, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 506: Retailers used for online DIY purchases in the last 12 months, by demographics, France, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 507: Most popular retailers used for in-store/online DIY purchases in the last 12 months, by demographics, Germany, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 508: Next most popular retailers used for in-store/online DIY purchases in the last 12 months, by demographics, Germany, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 509: Most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, Germany, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 510: Next most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, Germany, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 511: Most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, Italy, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 512: Next most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, Italy, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 513: Most popular retailers used for in-store/online DIY purchases in the last 12 months, by demographics, Spain, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 514: Next most popular retailers used for in-store/online DIY purchases in the last 12 months, by demographics, Spain, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 515: Most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, Spain, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 516: Next most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, Spain, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 517: Retailers used for online DIY purchases in the last 12 months, by demographics, Spain, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – The Consumer – Attitudes to DIY Shopping – Europe

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 518: Attitudes to DIY and home improvement, by country, march 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 519: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to DIY and home improvement, France, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 520: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to DIY and home improvement, France, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 521: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to DIY and home improvement, Germany, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 522: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to DIY and home improvement, Germany, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 523: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to DIY and home improvement, Italy, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 524: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to DIY and home improvement, Italy, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 525: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to DIY and home improvement, Spain, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 526: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to DIY and home improvement, Spain, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 527: Most popular attitudes to DIY and home improvement, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 528: Next most popular attitudes to DIY and home improvement, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 529: Other attitudes to DIY and home improvement, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 530: Most popular attitudes to DIY and home improvement, by demographics, France, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 531: Next most popular attitudes to DIY and home improvement, by demographics, France, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 532: Most popular attitudes to DIY and home improvement, by demographics, Germany, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 533: Next most popular attitudes to DIY and home improvement, by demographics, Germany, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 534: Most popular attitudes to DIY and home improvement, by demographics, Italy, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 535: Next most popular attitudes to DIY and home improvement, by demographics, Italy, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 536: Most popular attitudes to DIY and home improvement, by demographics, Spain, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 537: Next most popular attitudes to DIY and home improvement, by demographics, Spain, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – The Consumer – Attitudes to Browsing and Buying DIY Goods Online – Europe

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 538: Attitudes to browsing and shopping for DIY goods online, by country, march 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 539: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to browsing and shopping for DIY goods online, France, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 540: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to browsing and shopping for DIY goods online, France, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 541: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to browsing and shopping for DIY goods online, Germany, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 542: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to browsing and shopping for DIY goods online, Germany, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 543: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to browsing and shopping for DIY goods online, Italy, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 544: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to browsing and shopping for DIY goods online, Italy, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 545: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to browsing and shopping for DIY goods online, Spain, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 546: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to browsing and shopping for DIY goods online, Spain, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 547: Most popular attitudes to browsing and shopping for DIY goods online, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 548: Next most popular attitudes to browsing and shopping for DIY goods online, by demographics, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 549: Most popular attitudes to browsing and shopping for DIY goods online, by demographics, France, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 550: Next most popular attitudes to browsing and shopping for DIY goods online, by demographics, France, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 551: Most popular attitudes to browsing and shopping for DIY goods online, by demographics, Germany, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 552: Next most popular attitudes to browsing and shopping for DIY goods online, by demographics, Germany, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 553: Most popular attitudes to browsing and shopping for DIY goods online, by demographics, Italy, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 554: Next most popular attitudes to browsing and shopping for DIY goods online, by demographics, Italy, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 555: Most popular attitudes to browsing and shopping for DIY goods online, by demographics, Spain, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 556: Next most popular attitudes to browsing and shopping for DIY goods online, by demographics, Spain, March 2013

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      About the report

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The Consumer

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        What They Want. Why They Want It.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The Competitors

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Who’s Winning. How To Stay Ahead.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The Market

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The Innovations

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        New Ideas. New Products. New Potential.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The Opportunities

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Where The White Space Is. How To Make It Yours.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The Trends

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Trusted by companies. Big and small.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • bell
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • boots
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • google
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • samsung
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • allianz
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • kelloggs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • walgreens
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • redbull
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • unilever
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Harvard
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • pinterest
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • new-york-time