DIY Retailing - Europe - May 2017
“DIY is changing. An ageing population is bringing a shift away from DIY to Do it for me. That is a fact of life for the retailers. As the consumer research for this report shows, younger people are keen to do DIY, the trouble is that there are fewer of them. In addition there is a trend back to living in inner cities and that means the growth in a population that has only limited scope to do DIY. In retail terms that means that there will be two underlying trends: slow contraction in the superstore estate, except where they are still underdeveloped, such as in Spain and Eastern Europe, and the growth of modern DIY and hardware shops based on the high street.”
– Richard Perks, Director of Retail Research
This Report discusses the following key topics:
- Which retailers had been used to buy DIY and home maintenance/improvement goods in the past 12 months, both in-store and online
- DIY activities carried out over the last year
- Attitudes to DIY
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.