DIY Retailing - Europe - May 2019
Covered in this report
This report covers the DIY market with a focus on DIY specialists, including high street and out-oftown operators. The report does not cover non-specialists, such as hypermarkets, in detail although these are looked at briefly in the consumer research sections.
The report combines analysis of the market, including market sizes, specialists’ sales and forecasts, along with our in-depth consumer data, which analyses shoppers’ behaviour.
Our exclusive consumer research spans all five countries. In each of these markets, we asked consumers:
- Which retailers or type of retailer had been used to buy DIY and home maintenance/improvement goods in the past 12 months, both in-store and online
- DIY and home improvement products actually purchased
- Characteristics associated with DIY retailers (not asked in the UK)
“The general story around Europe is that the DIY specialists are under pressure. Levels of home ownership are falling and people are less able or less willing to undertake major projects. So their general DIY needs are often served by non-specialists, from hypermarkets to non-food discounters. We think that the specialists will be fighting a rearguard battle for some years to come.”
– Richard Perks, Director of retail research
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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