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DIY Retailing - Europe - May 2019

Covered in this report

This report covers the DIY market with a focus on DIY specialists, including high street and out-oftown operators. The report does not cover non-specialists, such as hypermarkets, in detail although these are looked at briefly in the consumer research sections.

The report combines analysis of the market, including market sizes, specialists’ sales and forecasts, along with our in-depth consumer data, which analyses shoppers’ behaviour.

Our exclusive consumer research spans all five countries. In each of these markets, we asked consumers:

  • Which retailers or type of retailer had been used to buy DIY and home maintenance/improvement goods in the past 12 months, both in-store and online
  • DIY and home improvement products actually purchased
  • Characteristics associated with DIY retailers (not asked in the UK)
  • “The general story around Europe is that the DIY specialists are under pressure. Levels of home ownership are falling and people are less able or less willing to undertake major projects. So their general DIY needs are often served by non-specialists, from hypermarkets to non-food discounters. We think that the specialists will be fighting a rearguard battle for some years to come.”
    – Richard Perks, Director of retail research

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Table of contents

  1. Overview

      • Areas covered in this Report
        • DIY stores
          • Market size
              • Figure 1: Coicop classifications used for the Mintel market size, 2018
            • Financial definitions
              • Abbreviations
                • VAT rates around Europe
                  • Figure 2: VAT rates around Europe, 2014-19
              • Executive Summary – Europe – The Market

                  • Mintel DIY Market size
                    • Figure 3: Europe: Spending on DIY products, 2013-18
                    • Figure 4: Europe: Spending on DIY products, 2017
                    • Figure 5: Europe: Compound annual growth rate in spending on DIY products, 2013-17
                  • Spending on DIY goods per capita
                    • Figure 6: Europe: Spending on DIY products per capita, 2017
                  • DIY specialists’ sales
                    • Figure 7: Europe: sales by specialist DIY retailers, excl. VAT, 2014-18
                    • Figure 8: Europe: Forecast sales by specialist DIY retailers, excl. VAT, 2019-23
                    • Figure 9: Europe: Growth (CAGR) in DIY specialists’ sales, 2014-18 and 2018-23
                  • Market drivers
                    • Consumer confidence
                      • Figure 10: Europe: Change in consumer confidence, December 2015- December 2018 and Q1 2019.
                    • Ageing population – change in median age
                      • Figure 11: Europe: Increase in median age of the population, 2009-18
                    • Home ownership
                      • Figure 12: Europe: Proportion of owner occupiers, 2017
                      • Figure 13: Europe: Change in proportion of owner occupiers, 2009-17
                    • House prices
                      • Figure 14: Europe: Growth in house prices, 2009-18
                    • Online
                      • Figure 15: Europe: DIY product shoppers in-store or online, March 2019
                      • Figure 16: Europe: proportion of individuals buying household goods online in the last 12 months, 2018
                      • Figure 17: Europe: estimated online sales of DIY products, by major country, 2018
                    • Leading retailers
                      • Figure 18: Europe: Leading specialist DIY retailers, sales, 2016/17-2018/19
                      • Figure 19: Europe: Leading specialist DIY retailers, outlets, 2016/17-2018/19
                      • Figure 20: Europe: Leading specialist DIY retailers, sales per outlet, 2016/17-2018/19
                    • Market shares
                      • Figure 21: Europe: Leading specialist DIY retailers’ shares of all DIY spending, 2016-18
                    • What we think
                    • Executive Summary – Europe – The Consumer

                      • The research
                        • Who does DIY?
                            • Figure 22: Europe: DIY product shoppers in-store or online, March 2019
                            • Figure 23: Europe: Male DIY product shoppers by age, March 2019
                          • DIY shoppers and where they shop
                              • Figure 24: Europe: Numbers of in-store or online shoppers and retailer most used, March 2019
                            • DIY products purchased
                              • Figure 25: Europe: Types of DIY product bought by country, March 2019
                              • Figure 26: Europe: Types of DIY product bought by country, March 2019
                            • Characteristics associated with DIY retailers
                                • Figure 27: Europe: Characteristics associated with DIY stores, March 2019
                            • Executive Summary – Europe - Innovation and Launch Activity

                              • Austrian DIY retailer launches new themed floor space concept
                                • New German discount hardware store concept
                                  • French-based DIY giant launches project-based pop-ups in Paris
                                    • Augmented reality bringing products to life before you buy
                                      • New urban proximity store formats
                                      • France

                                        • Overview
                                          • What you need to know
                                            • Areas covered in this Report
                                                • Figure 28: Coicop classifications used for the Mintel market size, 2018
                                              • Executive summary
                                                • The market
                                                  • Consumer spending
                                                    • Figure 29: France: Mintel DIY Market size: breakdown by product, 2018
                                                  • Sector size and forecast
                                                    • Channels of distribution
                                                      • Figure 30: France: estimated distribution of DIY spending by channel, 2018
                                                    • Companies and brands
                                                      • Leading players
                                                        • Market shares
                                                          • Figure 31: France: Leading specialist DIY retailers’ shares of all DIY specialists’ sales, 2018
                                                        • Online
                                                          • The consumer
                                                            • Where they shop
                                                              • Figure 32: France: retailers used to buy DIY goods in the past 12 months, whether in-store or online, March 2019
                                                            • DIY products purchased
                                                              • Figure 33: France: DIY products bought in the last 12 months, March 2019
                                                            • Characteristics associated with DIY retailers
                                                              • Figure 34: France: Characteristics associated with DIY retailers, March 2019
                                                            • What we think
                                                              • Issues and insights
                                                                • Keeping seniors engaged in DIY shopping
                                                                  • The facts
                                                                    • The implications
                                                                      • Incorporating the digital world into DIY retailing
                                                                        • The facts
                                                                          • The implications
                                                                            • The market – What you need to know
                                                                              • Economic outlook uncertain
                                                                                • DIY market stable
                                                                                  • Over two-thirds own their own home
                                                                                    • Retail sector holding steady
                                                                                      • DIY superstores dominate distribution
                                                                                        • Consumer spending
                                                                                          • Many uncertainties for the French economy
                                                                                            • Mintel DIY market size
                                                                                              • Figure 35: France: DIY products – the Mintel market size (incl. VAT), 2014-18
                                                                                              • Figure 36: France: Mintel DIY Market size, breakdown by product, 2018
                                                                                            • DIY-related spending categories
                                                                                                • Figure 37: France: Consumer spending in detail (incl. VAT), 2014-18
                                                                                              • Market drivers
                                                                                                • Home ownership
                                                                                                  • Figure 38: France: Tenure types: owners vs tenants, % of households, 2009-17
                                                                                                • Consumer spending plans
                                                                                                  • Figure 39: France: Consumers’ planned spending on housing and home, Q1 2016- Q1 2019
                                                                                                • Sector size and forecast
                                                                                                  • Figure 40: France: specialist DIY retailers, sales (excl. VAT), 2014-18
                                                                                                  • Figure 41: France: specialist DIY retailers, forecast sales (excl VAT), 2019-23
                                                                                                • Inflation
                                                                                                  • Figure 42: France: Consumer prices* of DIY-related categories, annual % change, 2014-18
                                                                                                  • Figure 43: France: Consumer prices of DIY-related categories, annual % change, January 2018-February 2019
                                                                                                • Channels of distribution
                                                                                                  • Figure 44: France: estimated distribution of DIY spending by channel, 2018
                                                                                                • Companies and brands – What you need to know
                                                                                                  • Two Big Box chains dominate
                                                                                                    • Structural shifts
                                                                                                      • Leroy Merlin’s market share up while Castorama falls
                                                                                                        • Online small but growing
                                                                                                          • Leading players
                                                                                                            • ADEO continues to thrive
                                                                                                              • Problems at number two Castorama
                                                                                                                • Les Mousquetaires now in third place after acquisition of Bricorama
                                                                                                                  • Mr. Bricolage struggling
                                                                                                                    • Figure 45: France: Leading specialist DIY retailers, sales, 2014-18
                                                                                                                    • Figure 46: France: Leading specialist DIY retailers: outlet numbers, 2014-18
                                                                                                                  • Sales per outlet
                                                                                                                    • Figure 47: France: Leading specialist DIY retailers: sales per outlet, 2014-18
                                                                                                                  • Market shares
                                                                                                                    • Figure 48: France: Leading specialist DIY retailers’ shares of all DIY specialists’ sales, 2014-18
                                                                                                                  • Online
                                                                                                                    • Online activity
                                                                                                                      • Shopping online
                                                                                                                        • Figure 49: France: Goods bought online in the last 12 months, 2009-18
                                                                                                                      • Online sales of DIY
                                                                                                                        • Leading online players
                                                                                                                          • Figure 50: France: Leading retailers’ estimated online sales of DIY, 2018
                                                                                                                        • The consumer – What you need to know
                                                                                                                          • Leroy Merlin leads
                                                                                                                            • Over half have bought DIY goods online
                                                                                                                              • Softer DIY most bought
                                                                                                                                • DIY retailers viewed as convenient to most
                                                                                                                                  • Where they shop for DIY
                                                                                                                                    • Figure 51: France: retailers used to buy DIY goods in the past 12 months, whether in-store or online, March 2019
                                                                                                                                    • Figure 52: France: retailers used to buy DIY goods in the past 12 months, whether in-store or online, by gender, March 2019
                                                                                                                                    • Figure 53: France: retailers used to buy DIY goods in the past 12 months, in-store or online, March 2019
                                                                                                                                    • Figure 54: France: profile of DIY shoppers by retailer used, March 2019
                                                                                                                                  • Home owners shop more at specialists
                                                                                                                                      • Figure 55: France: percentage point difference in usage of DIY stores either online or in-store between homeowners and renters, March 2019
                                                                                                                                    • DIY products purchased
                                                                                                                                      • Figure 56: France: DIY products bought in the last 12 months, March 2019
                                                                                                                                      • Figure 57: France: DIY products purchased by retailer shopped, March 2019
                                                                                                                                    • Characteristics associated with DIY retailers
                                                                                                                                      • Figure 58: France: Characteristics associated with DIY retailers, March 2019
                                                                                                                                      • Figure 59: France: Characteristics associated with DIY retailers by retailer shopped, March 2019
                                                                                                                                      • Figure 60: France: Characteristics associated with DIY retailers by retailer shopped: Expensive, March 2019
                                                                                                                                    • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                      • Abbreviations
                                                                                                                                        • Data sources
                                                                                                                                        • Germany

                                                                                                                                          • Overview
                                                                                                                                            • What you need to know
                                                                                                                                              • Areas covered in this Report
                                                                                                                                                  • Figure 61: Coicop classifications used for the Mintel market size, 2018
                                                                                                                                                • Executive summary
                                                                                                                                                  • The market
                                                                                                                                                    • Consumer spending
                                                                                                                                                      • Figure 62: Germany: Mintel DIY market size: breakdown by product, 2018
                                                                                                                                                    • Market drivers
                                                                                                                                                      • Figure 63: Germany: Tenure types: owners vs tenants, 2010-17
                                                                                                                                                    • Sector size and forecast
                                                                                                                                                      • Figure 64: Germany, DIY specialists’ sales relative to the Mintel market size for DIY, 2013-18
                                                                                                                                                    • Channels of distribution
                                                                                                                                                      • Figure 65: Germany: estimated distribution of DIY spending by channel, 2018
                                                                                                                                                    • Companies and brands
                                                                                                                                                      • Leading players
                                                                                                                                                        • Market share
                                                                                                                                                          • Figure 66: Germany: Leading DIY specialists’ shares of all DIY specialists’ sales, 2018
                                                                                                                                                        • Online
                                                                                                                                                          • Figure 67: Germany: leading online retailers’ shares of all online DIY sales, 2018
                                                                                                                                                        • The consumer
                                                                                                                                                          • Where they shop
                                                                                                                                                            • Figure 68: Germany: DIY retailers used in the last 12 months, March 2019
                                                                                                                                                          • DIY products purchased
                                                                                                                                                            • Figure 69: Germany: DIY products purchased in the last 12 months, March 2019
                                                                                                                                                          • Characteristics associated with DIY retailers
                                                                                                                                                            • Figure 70: Germany: Characteristics associated with DIY retailers, March 2019
                                                                                                                                                          • What we think
                                                                                                                                                            • Issues and insights
                                                                                                                                                              • Why do the specialists continue to lose market share?
                                                                                                                                                                • The facts
                                                                                                                                                                  • The implications
                                                                                                                                                                    • What are the prospects for DIY in Germany with an ageing population and changes in home tenure?
                                                                                                                                                                      • The facts
                                                                                                                                                                        • The implications
                                                                                                                                                                          • The market – What you need to know
                                                                                                                                                                            • Demand for DIY holding up
                                                                                                                                                                              • Ageing population
                                                                                                                                                                                • Slowing economy
                                                                                                                                                                                  • Decline in owner occupation
                                                                                                                                                                                    • Specialists losing market share
                                                                                                                                                                                      • Specialists still the dominant force
                                                                                                                                                                                        • Consumer spending
                                                                                                                                                                                          • Mintel DIY market size
                                                                                                                                                                                            • Figure 71: Germany: DIY products – the Mintel market size (incl. VAT), 2014-18
                                                                                                                                                                                            • Figure 72: Germany: Mintel DIY market size, breakdown by product, 2018
                                                                                                                                                                                          • DIY-related spending categories
                                                                                                                                                                                              • Figure 73: Germany: Consumer spending in detail (incl. VAT), 2014-18
                                                                                                                                                                                            • Market drivers
                                                                                                                                                                                              • Ageing population
                                                                                                                                                                                                • The economy
                                                                                                                                                                                                  • Housing market
                                                                                                                                                                                                    • Home ownership
                                                                                                                                                                                                      • Figure 74: Germany: Tenure types: owners vs tenants, 2010-17
                                                                                                                                                                                                    • Consumer spending plans
                                                                                                                                                                                                      • Figure 75: Germany: Consumers’ planned spending on housing and home, Q1 2016-Q1 2019
                                                                                                                                                                                                    • Sector size and forecast
                                                                                                                                                                                                      • Specialists losing share
                                                                                                                                                                                                        • Figure 76: Germany, DIY specialists’ sales relative to the Mintel market size for DIY, 2013-18
                                                                                                                                                                                                        • Figure 77: Germany: specialist DIY retailers, sales (excl. VAT), 2014-18
                                                                                                                                                                                                        • Figure 78: Germany: specialist DIY retailers, forecast sales (excl. VAT), 2019-23
                                                                                                                                                                                                      • Inflation
                                                                                                                                                                                                        • Figure 79: Germany: Consumer prices of DIY-related categories, annual % change, 2014-18
                                                                                                                                                                                                        • Figure 80: Germany: Consumer prices of DIY-related categories, annual % change, July 2017-February 2019
                                                                                                                                                                                                      • Channels of distribution
                                                                                                                                                                                                        • Figure 81: Germany: estimated distribution of DIY spending by channel, 2018
                                                                                                                                                                                                      • Companies and brands – What you need to know
                                                                                                                                                                                                        • OBI still in the lead
                                                                                                                                                                                                          • Leading players
                                                                                                                                                                                                            • Online share small
                                                                                                                                                                                                              • Leading players
                                                                                                                                                                                                                • Figure 82: Germany: Leading specialist DIY retailers, sales, 2014-18
                                                                                                                                                                                                                • Figure 83: Germany: Leading specialist DIY retailers, outlet numbers, 2014-18
                                                                                                                                                                                                              • Sales per outlet
                                                                                                                                                                                                                • Figure 84: Germany: Leading specialist DIY retailers, sales per outlet, 2014-18
                                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                                • Figure 85: Germany: Leading specialist DIY retailers’ shares of all DIY specialists’ sales, 2014-18
                                                                                                                                                                                                                • Figure 86: Germany: Leading specialist DIY retailers’ shares of the Mintel Market Size (excl. VAT), 2014-18
                                                                                                                                                                                                              • Online
                                                                                                                                                                                                                • Online activity
                                                                                                                                                                                                                  • Shopping online
                                                                                                                                                                                                                    • Figure 87: Germany: Goods bought online in the last 12 months, 2009-18
                                                                                                                                                                                                                  • Online sales of DIY
                                                                                                                                                                                                                    • Figure 88: Germany: Online sales of DIY (excl. VAT), 2014-18
                                                                                                                                                                                                                  • Leading online players
                                                                                                                                                                                                                    • Amazon
                                                                                                                                                                                                                      • Online specialists
                                                                                                                                                                                                                        • Amazon the leader online
                                                                                                                                                                                                                          • Figure 89: Germany: Leading retailers’ estimated online sales of DIY, 2018
                                                                                                                                                                                                                        • The consumer – What you need to know
                                                                                                                                                                                                                          • Still a popular purchase
                                                                                                                                                                                                                            • Soft end the main focus
                                                                                                                                                                                                                              • Convenience the main attraction
                                                                                                                                                                                                                                • Where they shop for DIY
                                                                                                                                                                                                                                  • Figure 90: Germany: DIY retailers bought from in-store/online in the last 12 months, March 2019
                                                                                                                                                                                                                                • Trend data
                                                                                                                                                                                                                                  • Figure 91: Germany: Numbers of shoppers at leading specialists, 2015-2019
                                                                                                                                                                                                                                  • Figure 92: Germany: Numbers of shoppers at leading specialists, 2015-19
                                                                                                                                                                                                                                • Customer profiles by retailer used
                                                                                                                                                                                                                                  • Figure 93: Germany: Profile of DIY buyers by retailer used in the last 12 months, by age and income, March 2019
                                                                                                                                                                                                                                  • Figure 94: Germany: Profile of DIY buyers by retailer used in the last 12 months, by age and home tenure, March 2019
                                                                                                                                                                                                                                • DIY products purchased
                                                                                                                                                                                                                                  • Figure 95: Germany: DIY products purchased in the last 12 months, March 2019
                                                                                                                                                                                                                                  • Figure 96: Germany: Profile of DIY buyers by products bought in the last 12 months, March 2019
                                                                                                                                                                                                                                • What they bought by where they bought it
                                                                                                                                                                                                                                  • Figure 97: Germany: DIY products purchased by retailer shopped, painting and decorating products, March 2019
                                                                                                                                                                                                                                  • Figure 98: Germany: DIY products purchased by retailer shopped, power tools, March 2019
                                                                                                                                                                                                                                • Characteristics associated with DIY retailers
                                                                                                                                                                                                                                  • Figure 99: Germany: Characteristics associated with DIY retailers, March 2019
                                                                                                                                                                                                                                  • Figure 100: Germany: Rating for convenience by where people shopped, March 2019
                                                                                                                                                                                                                                  • Figure 101: Germany: Rating for being innovative or inspiring by where people shopped, March 2019
                                                                                                                                                                                                                                  • Figure 102: Germany: Rating for being expensive by where people shopped, March 2019
                                                                                                                                                                                                                                  • Figure 103: Germany: Rating for being high quality by where people shopped, March 2019
                                                                                                                                                                                                                                • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                  • Abbreviations
                                                                                                                                                                                                                                    • Data sources
                                                                                                                                                                                                                                    • Italy

                                                                                                                                                                                                                                      • Overview
                                                                                                                                                                                                                                        • What you need to know
                                                                                                                                                                                                                                          • Areas covered in this report
                                                                                                                                                                                                                                              • Figure 104: Coicop classifications used for the Mintel market size, 2018
                                                                                                                                                                                                                                            • Executive summary
                                                                                                                                                                                                                                              • The market
                                                                                                                                                                                                                                                • Consumer spending
                                                                                                                                                                                                                                                  • Sector size and forecast
                                                                                                                                                                                                                                                    • Channels of distribution
                                                                                                                                                                                                                                                      • Figure 105: Italy: estimated distribution of DIY spending by channel, 2018
                                                                                                                                                                                                                                                    • Companies and brands
                                                                                                                                                                                                                                                      • Leading players
                                                                                                                                                                                                                                                        • Market shares
                                                                                                                                                                                                                                                          • Figure 106: Italy: Leading specialist DIY retailers’ shares of all DIY retailers’ sales, 2018
                                                                                                                                                                                                                                                        • Online
                                                                                                                                                                                                                                                          • The consumer
                                                                                                                                                                                                                                                            • Where they shop
                                                                                                                                                                                                                                                              • Figure 107: Italy: retailers used to buy DIY goods in the past 12 months, March 2019
                                                                                                                                                                                                                                                            • DIY products purchased
                                                                                                                                                                                                                                                              • Figure 108: Italy: DIY products bought in the last 12 months, March 2019
                                                                                                                                                                                                                                                            • Characteristics associated with DIY retailers
                                                                                                                                                                                                                                                              • Figure 109: Italy: Characteristics associated with DIY retailers, March 2019
                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                              • Issues and insights  
                                                                                                                                                                                                                                                                • What is the potential for online in the Italian DIY market?
                                                                                                                                                                                                                                                                  • The facts
                                                                                                                                                                                                                                                                    • The implications
                                                                                                                                                                                                                                                                      • What is holding back growth in Italian DIY retailing?
                                                                                                                                                                                                                                                                        • The facts
                                                                                                                                                                                                                                                                          • The implications
                                                                                                                                                                                                                                                                            • The market – What you need to know
                                                                                                                                                                                                                                                                              • Economic outlook weakening
                                                                                                                                                                                                                                                                                • DIY spending 1.6% of all consumer expenditure
                                                                                                                                                                                                                                                                                  • Specialist retailers’ sales expanding
                                                                                                                                                                                                                                                                                    • Distribution is fragmented, but modernising
                                                                                                                                                                                                                                                                                      • Consumer spending
                                                                                                                                                                                                                                                                                        • Economy slowing down
                                                                                                                                                                                                                                                                                          • Mintel DIY market size
                                                                                                                                                                                                                                                                                            • Figure 110: Italy: DIY products – the Mintel market size (incl. VAT), 2014-18
                                                                                                                                                                                                                                                                                            • Figure 111: Italy: Mintel DIY Market size, breakdown by product type, 2018
                                                                                                                                                                                                                                                                                          • DIY-related spending categories
                                                                                                                                                                                                                                                                                              • Figure 112: Italy: Consumer spending in detail (incl. VAT), 2014-18
                                                                                                                                                                                                                                                                                            • Market drivers
                                                                                                                                                                                                                                                                                              • Home ownership
                                                                                                                                                                                                                                                                                                • Figure 113: Italy: Tenure types: owners vs tenants, % of households, 2009-17
                                                                                                                                                                                                                                                                                              • Consumer spending plans
                                                                                                                                                                                                                                                                                                • Figure 114: Italy: Consumers’ planned spending on housing and home, Q1 2016- Q1 2019
                                                                                                                                                                                                                                                                                              • Sector size and forecast
                                                                                                                                                                                                                                                                                                • Figure 115: Italy: Specialist DIY retailers, sales (excl. VAT), 2014-18
                                                                                                                                                                                                                                                                                                • Figure 116: Italy: DIY specialists, forecast sales (excl VAT), 2019-23
                                                                                                                                                                                                                                                                                              • Inflation
                                                                                                                                                                                                                                                                                                • Figure 117: Italy: Consumer prices* of DIY-related categories, annual % change, 2014-18
                                                                                                                                                                                                                                                                                                • Figure 118: Italy: Consumer prices of DIY-related categories, annual % change, January 2018-February 2019
                                                                                                                                                                                                                                                                                              • Channels of distribution
                                                                                                                                                                                                                                                                                                • Figure 119: Italy: estimated distribution of DIY spending by channel, 2018
                                                                                                                                                                                                                                                                                              • Companies and brands – What you need to know
                                                                                                                                                                                                                                                                                                • Fragmented market dominated by French multiples
                                                                                                                                                                                                                                                                                                  • A consolidating sector
                                                                                                                                                                                                                                                                                                    • Online small but growing
                                                                                                                                                                                                                                                                                                      • Leading players
                                                                                                                                                                                                                                                                                                        • French retailers dominate
                                                                                                                                                                                                                                                                                                          • Fragmentation
                                                                                                                                                                                                                                                                                                            • Figure 120: Italy: Leading specialist DIY retailers, sales, 2014-18
                                                                                                                                                                                                                                                                                                            • Figure 121: Italy: Leading specialist DIY retailers, outlet numbers, 2014-18
                                                                                                                                                                                                                                                                                                          • Sales per outlet
                                                                                                                                                                                                                                                                                                            • Figure 122: Italy: Leading specialist DIY retailers, sales per outlet, 2014-18
                                                                                                                                                                                                                                                                                                          • Market shares
                                                                                                                                                                                                                                                                                                            • Figure 123: Italy: Leading specialist DIY retailers: shares of all DIY retailers sales, 2014-18
                                                                                                                                                                                                                                                                                                          • Online
                                                                                                                                                                                                                                                                                                            • Technology ownership and online activity
                                                                                                                                                                                                                                                                                                              • Shopping online
                                                                                                                                                                                                                                                                                                                  • Figure 124: Italy: Goods bought online in the last 12 months, 2009-18
                                                                                                                                                                                                                                                                                                                • Online sales of DIY
                                                                                                                                                                                                                                                                                                                  • Leading online players
                                                                                                                                                                                                                                                                                                                    • Figure 125: Italy: Leading retailers’ estimated online sales of DIY, 2018
                                                                                                                                                                                                                                                                                                                  • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                    • DIY products widely purchased
                                                                                                                                                                                                                                                                                                                      • Leroy Merlin the leader
                                                                                                                                                                                                                                                                                                                        • DIY basics bought most often
                                                                                                                                                                                                                                                                                                                          • Older people do buy DIY products
                                                                                                                                                                                                                                                                                                                            • Amazon a major player, but not in the basics.
                                                                                                                                                                                                                                                                                                                              • Convenience most associated with DIY retailers
                                                                                                                                                                                                                                                                                                                                • Leroy Merlin and Amazon score best on characteristics.
                                                                                                                                                                                                                                                                                                                                  • Where they shop for DIY
                                                                                                                                                                                                                                                                                                                                    • Figure 126: Italy: retailers used to buy DIY goods in the past 12 months, March 2019
                                                                                                                                                                                                                                                                                                                                  • Trend data
                                                                                                                                                                                                                                                                                                                                      • Figure 127: Italy: DIY retailers in-store/online used in the last 12 months, 2015-19
                                                                                                                                                                                                                                                                                                                                      • Figure 128: Italy: DIY retailers in-store/online used in the last 12 months, 2015-19
                                                                                                                                                                                                                                                                                                                                    • Customer profile of DIY retailers
                                                                                                                                                                                                                                                                                                                                      • Figure 129: Italy: Profile of DIY shoppers by retailer used, March 2019
                                                                                                                                                                                                                                                                                                                                    • DIY products purchased
                                                                                                                                                                                                                                                                                                                                      • Figure 130: Italy: DIY products bought in the last 12 months, March 2019
                                                                                                                                                                                                                                                                                                                                      • Figure 131: Italy: profile of buyers of DIY goods by product purchased, March 2019
                                                                                                                                                                                                                                                                                                                                    • Products bought by retailer used
                                                                                                                                                                                                                                                                                                                                      • Figure 132: Italy: What people buy and where they shop, Leroy Merlin and Bricocenter, March 2019
                                                                                                                                                                                                                                                                                                                                      • Figure 133: Italy: What people buy and where they shop, Amazon, March 2019
                                                                                                                                                                                                                                                                                                                                    • Characteristics associated with DIY retailers
                                                                                                                                                                                                                                                                                                                                      • Figure 134: Italy: Words most associated with DIY retailers, March 2019
                                                                                                                                                                                                                                                                                                                                      • Figure 135: Italy: Characteristics associated with DIY retailers and where they shop, Leroy merlin and OBI, March 2019
                                                                                                                                                                                                                                                                                                                                      • Figure 136: Italy: Characteristics associated with DIY retailers and where they shop, Amazon and hypermarkets, March 2019
                                                                                                                                                                                                                                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information
                                                                                                                                                                                                                                                                                                                                      • Abbreviations
                                                                                                                                                                                                                                                                                                                                        • Data sources
                                                                                                                                                                                                                                                                                                                                        • Spain

                                                                                                                                                                                                                                                                                                                                          • Overview
                                                                                                                                                                                                                                                                                                                                            • What you need to know
                                                                                                                                                                                                                                                                                                                                              • Areas covered in this Report
                                                                                                                                                                                                                                                                                                                                                  • Figure 137: Coicop classifications used for the Mintel market size, 2018
                                                                                                                                                                                                                                                                                                                                                • Executive summary
                                                                                                                                                                                                                                                                                                                                                  • The market
                                                                                                                                                                                                                                                                                                                                                    • The economy
                                                                                                                                                                                                                                                                                                                                                      • Consumer spending
                                                                                                                                                                                                                                                                                                                                                        • Figure 138: Spain: Mintel DIY market size, breakdown by product, 2018
                                                                                                                                                                                                                                                                                                                                                      • Market drivers
                                                                                                                                                                                                                                                                                                                                                        • Figure 139: Spain: Tenure types, owners vs tenants, 2009-17
                                                                                                                                                                                                                                                                                                                                                      • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                        • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                          • Figure 140: Spain: estimated distribution of DIY spending by channel, 2018
                                                                                                                                                                                                                                                                                                                                                        • Companies and brands
                                                                                                                                                                                                                                                                                                                                                          • Leading players
                                                                                                                                                                                                                                                                                                                                                            • Market shares
                                                                                                                                                                                                                                                                                                                                                              • Figure 141: Spain: Leading specialist DIY retailers’ shares of all DIY specialists’ sales, 2018
                                                                                                                                                                                                                                                                                                                                                            • Online
                                                                                                                                                                                                                                                                                                                                                              • The consumer
                                                                                                                                                                                                                                                                                                                                                                • Where they shop
                                                                                                                                                                                                                                                                                                                                                                  • Figure 142: Spain: DIY Retailers bought from in past 12 months, March 2019
                                                                                                                                                                                                                                                                                                                                                                • DIY products purchased
                                                                                                                                                                                                                                                                                                                                                                  • Figure 143: Spain: DIY products purchased in the past 12 months, by gender, March 2019
                                                                                                                                                                                                                                                                                                                                                                • Characteristics associated with DIY retailers
                                                                                                                                                                                                                                                                                                                                                                  • Figure 144: Spain: Characteristics associated with DIY retailers, March 2019
                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                  • Issues and insights
                                                                                                                                                                                                                                                                                                                                                                    • From where can the major DIY specialists derive further growth?
                                                                                                                                                                                                                                                                                                                                                                      • The facts
                                                                                                                                                                                                                                                                                                                                                                        • The implications
                                                                                                                                                                                                                                                                                                                                                                          • How are tenure and employment trends likely to impact DIY retailing in Spain?
                                                                                                                                                                                                                                                                                                                                                                            • The facts
                                                                                                                                                                                                                                                                                                                                                                              • The implications
                                                                                                                                                                                                                                                                                                                                                                                • The market – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                  • Spanish economy grows ahead of most other major EU countries
                                                                                                                                                                                                                                                                                                                                                                                    • DIY spending continues to grow
                                                                                                                                                                                                                                                                                                                                                                                      • Housing market heats up
                                                                                                                                                                                                                                                                                                                                                                                        • DIY specialists claw back share
                                                                                                                                                                                                                                                                                                                                                                                          • Specialists still the dominant outlet type
                                                                                                                                                                                                                                                                                                                                                                                            • The economy
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 145: Spain: Gross Domestic Product at current and constant prices, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                            • Consumer spending
                                                                                                                                                                                                                                                                                                                                                                                              • Mintel DIY market size
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 146: Spain: DIY products – the Mintel market size (incl. VAT), 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 147: Spain: Mintel DIY market size, breakdown by product, 2018
                                                                                                                                                                                                                                                                                                                                                                                              • DIY-related spending categories
                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 148: Spain: Consumer spending in detail (incl. VAT), 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                • Market drivers
                                                                                                                                                                                                                                                                                                                                                                                                  • Housing market
                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 149: Spain: House prices, annual rate of growth, Q3 2016 – Q4 2018
                                                                                                                                                                                                                                                                                                                                                                                                  • Home ownership
                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 150: Spain: Tenure types, owners vs tenants, 2009-17
                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 151: Spain: Home ownership levels by type of household, 2009-17
                                                                                                                                                                                                                                                                                                                                                                                                  • Consumer confidence
                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 152: Spain: consumer confidence indicator, May 2018-March 2019
                                                                                                                                                                                                                                                                                                                                                                                                  • Consumer spending plans
                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 153: Spain: Consumers’ planned spending on housing and home in the next 12 months, April 2015-January 2019
                                                                                                                                                                                                                                                                                                                                                                                                  • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                    • DIY specialists claw back share
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 154: Spain: specialist DIY retailers, sales (excl. VAT), 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 155: Spain: specialist DIY retailers, forecast sales (excl VAT), 2019-23
                                                                                                                                                                                                                                                                                                                                                                                                    • Inflation
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 156: Spain: Consumer prices of DIY-related categories, annual % change, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 157: Spain: Consumer prices of DIY related categories, annual % change, January 2018-February 2019
                                                                                                                                                                                                                                                                                                                                                                                                    • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                      • Specialists still the dominant outlet type
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 158: Spain: estimated distribution of DIY spending by channel, 2018
                                                                                                                                                                                                                                                                                                                                                                                                      • Companies and brands – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                        • ADEO dominant
                                                                                                                                                                                                                                                                                                                                                                                                          • Optimus is leading buying group
                                                                                                                                                                                                                                                                                                                                                                                                            • Signs of stress among smaller players
                                                                                                                                                                                                                                                                                                                                                                                                              • Adeo takes more than a third of specialists’ sales
                                                                                                                                                                                                                                                                                                                                                                                                                • Online sales still below average
                                                                                                                                                                                                                                                                                                                                                                                                                  • Leading players
                                                                                                                                                                                                                                                                                                                                                                                                                    • ADEO dominant
                                                                                                                                                                                                                                                                                                                                                                                                                      • Kingfisher exits to focus on markets where it leads or could lead
                                                                                                                                                                                                                                                                                                                                                                                                                        • Optimus is leading buying group
                                                                                                                                                                                                                                                                                                                                                                                                                          • Bauhaus may benefit from Kingfisher exit?
                                                                                                                                                                                                                                                                                                                                                                                                                            • Signs of stress among smaller players
                                                                                                                                                                                                                                                                                                                                                                                                                              • Spain was one of the better-performing markets for ManoMano in 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 159: Spain: Leading specialist DIY retailers, sales, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 160: Spain: Leading specialist DIY retailers, outlets, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 161: Spain: Leading specialist DIY retailers, sales per outlet, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                • Trade sales
                                                                                                                                                                                                                                                                                                                                                                                                                                  • ADEO takes more than a third of specialists’ sales
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 162: Spain: Leading specialist DIY retailers’ shares of all DIY specialists’ sales, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Online activity
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Shopping online
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 163: Spain: Goods bought online in the last 12 months, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Online sales of DIY
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Leading online players
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 164: Spain: Leading DIY retailers’ online activities, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                        • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Leroy Merlin by far the most popular DIY store
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Purchases tend to be biased to simpler DIY tasks
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Convenience is key
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Where they shop for DIY
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Leroy Merlin by far the most popular DIY store
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 165: Spain: DIY Retailers bought from in past 12 months, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Trend data
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 166: Spain: DIY retailers used in the last 12 months, 2015-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 167: Spain: DIY retailers used in the last 12 months, 2015-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Customer profiles by retailer used
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 168: Spain: Profile of DIY shoppers by retailer used, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • DIY products purchased
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Purchases tend to be biased to simpler DIY tasks
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 169: Spain: DIY products purchased in the past 12 months, by gender, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 170: Spain: Profile of DIY buyers by products bought in the past 12 months, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What they bought by where they shop for DIY
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 171: Spain: Selected DIY products bought by where they shop for DIY, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Characteristics associated with DIY retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Convenience is key
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 172: Spain: Characteristics associated with DIY retailers, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 173: Spain: Characteristics associated with DIY retailers by retailer shopped: convenient, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 174: Spain: Characteristics associated with DIY retailers by retailer shopped: inspiring and innovative with DIY stores, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Data sources
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • UK

                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Products covered in this Report
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Executive Summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Growth in the specialists’ sector…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 175: Total DIY/hardware specialist sector size (including VAT), 2013-23
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • …but the sheds continue to lose share
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strong growth in spending on DIY-related products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 176: Total consumer spending on DIY products, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • DIY sheds account for a third of total spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 177: DIY products, estimated channels of distribution, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Online sales reach £1.9 billion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Housing transactions decline slightly in 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Companies and brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Shed retailers all have issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Argos is the leading non-specialist
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • B&Q accounts for a quarter of the specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 178: Leading DIY retailers, estimated share of all specialists’ sales, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • B&Q is the most recommended brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Total advertising spend down 25.8% year on year in 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Homebase allocates the largest space to garden
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 179: DIY retailers: In-store/outdoor space allocation estimates, April 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The consumer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Specialists continue to lead
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 180: Where they shopped for DIY products, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Online buyers are younger
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 181: Where they shopped for DIY products, by in-store versus online, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Important factors differ by age
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 182: Important factors in deciding where to shop, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Painting and decorating products bought by half
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 183: What they bought, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • DIY retailers remain a popular source of information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 184: Where they look for information, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • DIY stores are the perfect place to start a project
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 185: Attitudes towards DIY, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • 55% would like DIY stores to recommend reliable tradespeople
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 186: Interest in services, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Issues and Insights
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What now for B&Q and Wickes?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Is it time to stop focusing on homeowners?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Should DIY retailers be taking a lead on the connected home?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The Market – What You Need to Know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Growth in the specialists’ sector…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • …but the sheds continue to lose share
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Strong growth in spending on DIY-related products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • DIY sheds account for a third of total spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Online sales reach £1.9 billion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Housing transactions decline slightly in 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Market Size and Forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Growth in the specialists’ sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 187: Total DIY/hardware specialist sector size (including VAT), 2013-23
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 188: Total DIY/hardware specialist sector size (including VAT), 2013-23
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market Segmentation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Shed specialists struggle to retain relevance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Big three continue to experience change and disruption
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 189: Shed/big-box specialists’ sector size (including VAT), 2013-23
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 190: Shed/big-box specialists’ sector size (including VAT), 2013-23
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Growth continues to come from smaller specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 191: Other DIY/hardware stores segment (including VAT), 2013-23
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 192: Other DIY/hardware stores segment (including VAT), 2013-23
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Consumer Spending on DIY Products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Strong growth in spending on DIY-related products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 193: Consumer spending on DIY-related products, 2013-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 194: Category breakdown of consumer spending on DIY-related products, 2016-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Mintel’s consumer spending market size
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Channels of Distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • DIY sheds account for a third of spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 195: DIY products, estimated channels of distribution, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Online sales reach £1.9 billion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 196: Estimated online DIY market size (ex-VAT), 2016-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Non-specialists lead online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 197: Estimated online sales by leading retailers, 2016-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Specialists gain share of online sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 198: Estimated share of DIY sales, by specialists and non-specialist DIY retailers, 2016-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Market Drivers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Housing transactions decline slightly in 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 199: Residential property transaction completions of £40,000 or above, 2005/06-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Rental levels are now stable but the landscape has changed
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 200: Proportion of the population living in private rented accommodation, by age, 2003/04-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • More than half of private renters expect to buy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 201: Expectations of private renters to buy a property, 2017-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Consumer confidence recovers in 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 202: Consumer confidence, 3-month moving average, January 2017-March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • More people got round to doing home improvement in 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 203: Trends in home improvement work done in the last 3 months and plan to do in the next 3 months, 3-month moving average, April 2017-March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Companies and Brands – What You Need to Know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Shed retailers all have issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Argos is the leading non-specialist
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • B&Q accounts for a quarter of DIY spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • B&Q is the most recommended brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Total advertising spend down 25.8% year on year in 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Homebase allocates the largest space to garden
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Leading Specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Is ONE Kingfisher in trouble?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Travis Perkins looks to return focus on the trade
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Homebase looks to return to its roots
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 204: Leading DIY specialists, sales, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Outlet numbers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 205: Leading DIY specialists, outlets, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 206: Leading DIY specialists, sales per outlet, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Profits and margins
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 207: Leading DIY specialists, operating profit, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 208: Leading DIY specialists, operating profit, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Leading Non-Specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Non-specialists grow sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • J. Sainsbury leads the pack
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Amazon becoming a powerful force
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 209: Leading non-specialists, estimated DIY sales (excluding VAT), 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market Shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Wickes is only shed retailer to increase share since 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 210: Leading DIY retailers, estimated share of all specialists’ sales, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Market share of all consumer spending on DIY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 211: Leading retailers, estimated share of all DIY spending, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brand Research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 212: Attitudes towards and usage of selected brands, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Key brand metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 213: Key metrics for selected brands, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Brand attitudes: Wilko stands out on value
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 214: Attitudes, by brand, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Brand personality: Wickes and Homebase struggle to stand out
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 215: Brand personality – macro image, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • B&Q offers aspiration and reliability
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 216: Brand personality – micro image, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Brand analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • B&Q is most recommended but struggles to deliver excellent experiences
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 217: User profile of B&Q, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Wilko is most likely to be described as a ‘favourite brand’
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 218: User profile of Wilko, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Screwfix offers a great online service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 219: User profile of Screwfix, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Wickes struggles to stand out
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 220: User profile of Wickes, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Homebase starts to rebuild its brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 221: User profile of Homebase, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Advertising and Marketing Activity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Total advertising spend down 25.8% year on year in 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 222: Recorded above-the-line, online display and direct mail total advertising expenditure by UK DIY retailers, 2015-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • B&Q is the sector’s biggest spender on advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 223: Leading UK DIY retailers: recorded above-the-line, online display and direct mail total advertising expenditure, 2015-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • B&Q the only one of the big three to grows its share of advertising spend in 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 224: Big three DIY retailers’ share of recorded above-the-line, online display and direct mail total advertising expenditure, 2017 and 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • TV takes the lion’s share of advertising expenditure
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 225: Recorded above-the-line, online display and direct mail total advertising expenditure by UK DIY retailers, by media type, 2015-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Nielsen Ad Intel coverage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Innovation and Launch Activity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • B&Q Good Home store opens
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 226: GoodHome by B&Q, May 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • New upmarket online bathroom retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • New luxury vinyl flooring retail concept
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Home management website that aims to simplify home and DIY tasks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • One-stop shop for tradesmen
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Net zero-energy store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Space Allocation Summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Space allocation overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 227: DIY retailers: In-store/outdoor space allocation estimates, April 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Detailed space allocation estimates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 228: DIY retailers: Detailed in-store/outdoor space allocation estimates, April 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The Consumer – What You Need to Know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Specialists continue to lead
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Online buyers are younger
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Important factors differ by age
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Painting and decorating products bought by half
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • DIY retailers remain popular sources of information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • DIY stores are the perfect place to start a project
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • 55% would like DIY stores to recommend reliable tradespeople
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Where They Shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Specialists continue to lead
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Wilko leads among the non-specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 229: Where they shopped for DIY products, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Shoppers desert Homebase as stores close
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 230: Where they shopped for DIY/home improvement products, 2018 and 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Non-specialists appeal to the young
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 231: Customer profile, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Specialists struggle to appeal to women
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 232: Where they shopped for DIY/home improvement products, by gender, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Screwfix/Toolstation act as top-up shops
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 233: Repertoire analysis of where they shopped for DIY/home improvement products, by where they shopped for DIY/home improvement products, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Lack of collaboration between formats despite consumer crossover
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 234: Where they shopped for DIY/home improvement products, by where they shopped for DIY/home improvement products, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • In-store versus Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • 70% have bought DIY in-store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Amazon is second most popular online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 235: Where they shopped in-store for DIY products, by in-store versus online, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Online attracts the young
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 236: Where they shop for home improvement/DIY products, customer profile, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Important Factors
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Price the most important factor but value is key
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 237: Important factors in deciding where to shop, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • USPs of the sheds appeal to older people
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 238: Important factors in deciding where to shop, by customer profile, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • B&Q shoppers prioritise quality and range
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Wickes shoppers more focused on price
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 239: Important factors in deciding where to shop, by where they shopped, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Non-specialists appeal on price
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Non-sheds appeal to those looking for advice
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 240: Important factors in deciding where to shop, by where they shopped, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What They Bought
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Painting and decorating products bought by half
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 241: What they bought, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Homeowners buy the widest range of products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 242: What they bought, by housing tenure, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What they buy reflects positioning of shed retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 243: What they bought, by where they shopped, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Age split in ‘hard’ and ‘soft’ end products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 244: What they bought, by shopper profile, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Where They Look for Information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • DIY retailers remain popular sources of information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 245: Where they look for information, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • YouTube holds particular appeal to men
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 246: Where they look for information, difference between men and women, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Under-35s turn to YouTube over DIY stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 247: Where they look for information, by age, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Attitudes towards DIY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • DIY stores still the preferred place to start
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Tapping into smart home confusion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 248: Attitudes towards DIY, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • A digital detox offers a chance to appeal to younger people
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 249: Attitudes towards DIY, by age, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Young people expect more from DIY stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 250: Attitudes towards DIY, by age, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Interest in Services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • DIY stores are trusted places for information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 251: Interest in services, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appealing to young people with upcycling
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 252: Interest in services, by age, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Toolstation shoppers show most interest in the smart home
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 253: Interest in services, by where they shopped in the past 12 months, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Private renters interested in renting tools and equipment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 254: Interest in services, by housing tenure, March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Consumer research methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix – Market Size and Forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • ADEO

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Rebuilding the idea of what a DIY store is
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Format segmentation in Spain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Phasing out AKI brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 255: Adeo: Group sales performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 256: Adeo: outlet data, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Leroy Merlin
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Other fascia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Bauhaus

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Increasing online presence
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Caution when it comes to geographical expansion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 257: Bauhaus: Group sales performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 258: Bauhaus: Outlet data, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Bricomarché/Brico Cash/Bricorama

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brico Cash exploiting the budget DIY market successfully
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Polish business now a substantial operation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Widening home delivery operations at Bricorama and Bricomarché
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Decisions needs for Bricorama in Spain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 259: Bricomarché, Brico Cash and Bricorama: estimated sales performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 260: Bricomarché, Brico Cash and Bricorama, estimated outlet numbers, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Hagebau Retail

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Ramping up digital strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Convenient locations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • EV charging while you DIY shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Perceived as expensive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 261: Hagebau Retail: Group sales performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 262: Hagebau Retail: Outlet data, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Homebase

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Back into the soft end
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Re-enters kitchen and bathroom market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • New media agency appointments to help rebuild the brand’s broken image
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 263: Homebase UK & Ireland: Group financial performance, 2013/14-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 264: Homebase UK & Ireland: Outlet data, 2013/14-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Hornbach Baumarkt

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Targeting the smart home market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Compact store concept may live again in Sweden
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Online business seeing explosive growth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 265: Hornbach Baumarkt: Group financial performance, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 266: Hornbach-Baumarkt: Outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Kingfisher Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Unified product range resonating with customers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Stronger digital offer boosting e-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Everyday low-price proposition
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Trialling new urban proximity store concept
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Screwfix powering ahead thanks to fast growth in m-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Embracing sustainable practices and environmental governance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 267: Kingfisher Group: Group financial performance, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 268: Kingfisher Group: Outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Mr. Bricolage Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Financial strength a worry
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Turnaround efforts too little too late?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Still lagging far behind online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 269: Mr. Bricolage Group: Consolidated sales and sales at retail*, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 270: Mr. Bricolage Group: Outlet data, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • OBI

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Foreign markets currently the focus of expansion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • More compact store could suggest future direction
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Still awaiting the results of “OBI next”
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 271: OBI: Group sales performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 272: OBI: Outlet data, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • toom Baumarkt/B1 Discount

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Procurement alliance will benefit customers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Convenient home delivery
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Expanded services offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • New shop-in-shop concept extends product offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Experimenting with pop-up shops to reach out to urban consumers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 273: toom Baumarkt/B1 Discount: Estimated group sales performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 274: toom Baumarkt/B1 Discount: Estimated outlet data, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Travis Perkins Retail

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Discount-driven DIY retail market hurting big-box retailer, Wickes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Shift to trade benefiting Toolstation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Shop now and pay later
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • AI technology provides better understanding of customers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Tile Giant feeling the squeeze
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 275: Travis Perkins Retail: Consumer retail division, financial performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 276: Travis Perkins Retail: Consumer retail division, outlet data, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  DIY Retailing - Europe - May 2019

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  £2,895.00 (Excl.Tax)