DIY Retailing - France - May 2018
“French DIY is a tough market for specialists at the moment. Competition has intensified as consumers have become more accustomed to buying online and non-specialists, such as electricals retailers and grocers, have increased their share of spending using marketplaces to expand their offer from third parties. Market leader, Leroy Merlin continues to extend its lead over the other operators and there is some consolidation underway amongst the smaller players. Most future growth will come from online, so specialists need to make sure they are part of this, by developing a seamless omnichannel shopping experience that inspires and guides shoppers through their DIY projects.”
– Natalie Macmillan, Senior European Retail Analyst
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