Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

DIY Retailing - France - May 2019

Covered in this report

This report covers the DIY market in France, with a focus on DIY specialists including high street and out-of-town operators. The report does not cover non-specialists, such as hypermarkets, in detail although these are looked at briefly in the consumer research section.

The report combines analysis of the market in France, including market sizes, specialists’ sales and forecasts, along with our in-depth consumer data, which analyses shoppers’ behaviour.

For the consumer research we asked questions on the following topics:

  • Which retailers or type of retailer had been used to buy DIY and home maintenance/improvement goods in the past 12 months, both in-store and online
  • DIY and home improvement products actually purchased
  • Characteristics associated with DIY retailers

“DIY retailing in France is relatively robust, although market leader Leroy Merlin dominates and sets the bar high for its rivals. Its closest rival is Kingfisher-owned Castorama, which is half the size and in something of a crisis. Consumer shopping behaviour is changing and retailers need to evolve to meet consumers’ needs with relevant tools and services and by creating a cohesive relationship between stores and online to attract and retain shoppers.”
– Natalie Macmillan, Senior European Retail Analyst

This report looks at the following areas:

  • Keeping seniors engaged in DIY shopping
  • Incorporating the digital world into DIY retailing

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this Report
          • Figure 1: Coicop classifications used for the Mintel market size, 2018
      • Executive Summary

          • The market
            • Consumer spending
              • Figure 2: France: Mintel DIY Market size: breakdown by product, 2018
            • Sector size and forecast
              • Channels of distribution
                • Figure 3: France: estimated distribution of DIY spending by channel, 2018
              • Companies and brands
                • Leading players
                  • Market shares
                    • Figure 4: France: Leading specialist DIY retailers’ shares of all DIY specialists’ sales, 2018
                  • Online
                    • The consumer
                      • Where they shop
                        • Figure 5: France: retailers used to buy DIY goods in the past 12 months, whether in-store or online, March 2019
                      • DIY products purchased
                        • Figure 6: France: DIY products bought in the last 12 months, March 2019
                      • Characteristics associated with DIY retailers
                        • Figure 7: France: Characteristics associated with DIY retailers, March 2019
                      • What we think
                      • Issues and Insights

                        • Keeping seniors engaged in DIY shopping
                          • The facts
                            • The implications
                              • Incorporating the digital world into DIY retailing
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • Economic outlook uncertain
                                      • DIY market stable
                                        • Over two-thirds own their own home
                                          • Retail sector holding steady
                                            • DIY superstores dominate distribution
                                            • Consumer Spending

                                              • Many uncertainties for the French economy
                                                • Mintel DIY market size
                                                    • Figure 8: France: DIY products – the Mintel market size (incl. VAT), 2014-18
                                                    • Figure 9: France: Mintel DIY Market size, breakdown by product, 2018
                                                  • DIY-related spending categories
                                                      • Figure 10: France: Consumer spending in detail (incl. VAT), 2014-18
                                                  • Market Drivers

                                                    • Home ownership
                                                      • Figure 11: France: Tenure types: owners vs tenants, % of households, 2009-17
                                                    • Consumer spending plans
                                                      • Figure 12: France: Consumers’ planned spending on housing and home, Q1 2016- Q1 2019
                                                  • Sector Size and Forecast

                                                      • Figure 13: France: specialist DIY retailers, sales (excl. VAT), 2014-18
                                                      • Figure 14: France: specialist DIY retailers, forecast sales (excl VAT), 2019-23
                                                  • Inflation

                                                      • Figure 15: France: Consumer prices* of DIY-related categories, annual % change, 2014-18
                                                      • Figure 16: France: Consumer prices of DIY-related categories, annual % change, January 2018-February 2019
                                                  • Channels of Distribution

                                                      • Figure 17: France: estimated distribution of DIY spending by channel, 2018
                                                  • Companies and Brands – What You Need to Know

                                                    • Two Big Box chains dominate
                                                      • Structural shifts
                                                        • Leroy Merlin’s market share up while Castorama falls
                                                          • Online small but growing
                                                          • Leading Players

                                                            • ADEO continues to thrive
                                                              • Problems at number two Castorama
                                                                • Les Mousquetaires now in third place after acquisition of Bricorama
                                                                  • Mr. Bricolage struggling
                                                                    • Figure 18: France: Leading specialist DIY retailers, sales, 2014-18
                                                                    • Figure 19: France: Leading specialist DIY retailers: outlet numbers, 2014-18
                                                                  • Sales per outlet
                                                                    • Figure 20: France: Leading specialist DIY retailers: sales per outlet, 2014-18
                                                                • Market Shares

                                                                    • Figure 21: France: Leading specialist DIY retailers’ shares of all DIY specialists’ sales, 2014-18
                                                                • Online

                                                                  • Online activity
                                                                    • Shopping online
                                                                      • Figure 22: France: Goods bought online in the last 12 months, 2009-18
                                                                    • Online sales of DIY
                                                                      • Leading online players
                                                                        • Figure 23: France: Leading retailers’ estimated online sales of DIY, 2018
                                                                    • The Consumer – What You Need to Know

                                                                      • Leroy Merlin leads
                                                                        • Over half have bought DIY goods online
                                                                          • Softer DIY most bought
                                                                            • DIY retailers viewed as convenient to most
                                                                            • Where They Shop for DIY

                                                                                • Figure 24: France: retailers used to buy DIY goods in the past 12 months, whether in-store or online, March 2019
                                                                                • Figure 25: France: retailers used to buy DIY goods in the past 12 months, whether in-store or online, by gender, March 2019
                                                                                • Figure 26: France: retailers used to buy DIY goods in the past 12 months, in-store or online, March 2019
                                                                                • Figure 27: France: profile of DIY shoppers by retailer used, March 2019
                                                                              • Home owners shop more at specialists
                                                                                  • Figure 28: France: percentage point difference in usage of DIY stores either online or in-store between homeowners and renters, March 2019
                                                                              • DIY Products Purchased

                                                                                  • Figure 29: France: DIY products bought in the last 12 months, March 2019
                                                                                  • Figure 30: France: DIY products purchased by retailer shopped, March 2019
                                                                              • Characteristics Associated with DIY Retailers

                                                                                  • Figure 31: France: Characteristics associated with DIY retailers, March 2019
                                                                                  • Figure 32: France: Characteristics associated with DIY retailers by retailer shopped, March 2019
                                                                                  • Figure 33: France: Characteristics associated with DIY retailers by retailer shopped: Expensive, March 2019
                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                • Abbreviations
                                                                                  • Data sources
                                                                                  • ADEO

                                                                                      • What we think
                                                                                        • Rebuilding the idea of what a DIY store is
                                                                                          • Format segmentation in Spain
                                                                                            • Phasing out AKI brand
                                                                                              • Company background
                                                                                                • Company performance
                                                                                                  • Figure 34: Adeo: Group sales performance, 2014-18
                                                                                                  • Figure 35: Adeo: outlet data, 2014-18
                                                                                                • Retail offering
                                                                                                  • Leroy Merlin
                                                                                                    • Other fascia
                                                                                                    • Bricomarché/Brico Cash/Bricorama

                                                                                                        • What we think
                                                                                                          • Brico Cash exploiting the budget DIY market successfully
                                                                                                            • Polish business now a substantial operation
                                                                                                              • Widening home delivery operations at Bricorama and Bricomarché
                                                                                                                • Decisions needs for Bricorama in Spain
                                                                                                                  • Company background
                                                                                                                    • Company performance
                                                                                                                      • Figure 36: Bricomarché, Brico Cash and Bricorama: estimated sales performance, 2014-18
                                                                                                                      • Figure 37: Bricomarché, Brico Cash and Bricorama, estimated outlet numbers, 2014-18
                                                                                                                    • Retail offering
                                                                                                                    • Kingfisher Group

                                                                                                                        • What we think
                                                                                                                          • Unified product range resonating with customers
                                                                                                                            • Stronger digital offer boosting e-commerce
                                                                                                                              • Everyday low-price proposition
                                                                                                                                • Trialling new urban proximity store concept
                                                                                                                                  • Screwfix powering ahead thanks to fast growth in m-commerce
                                                                                                                                    • Embracing sustainable practices and environmental governance
                                                                                                                                      • Company background
                                                                                                                                        • Company performance
                                                                                                                                          • Figure 38: Kingfisher Group: Group financial performance, 2014/15-2018/19
                                                                                                                                          • Figure 39: Kingfisher Group: Outlet data, 2014/15-2018/19
                                                                                                                                        • Retail offering
                                                                                                                                        • Mr. Bricolage Group

                                                                                                                                            • What we think
                                                                                                                                              • Financial strength a worry
                                                                                                                                                • Turnaround efforts too little too late?
                                                                                                                                                  • Still lagging far behind online
                                                                                                                                                    • Company background
                                                                                                                                                      • Company performance
                                                                                                                                                        • Figure 40: Mr. Bricolage Group: Consolidated sales and sales at retail*, 2014-18
                                                                                                                                                        • Figure 41: Mr. Bricolage Group: Outlet data, 2014-18
                                                                                                                                                      • Retail offering

                                                                                                                                                      DIY Retailing - France - May 2019

                                                                                                                                                      £995.00 (Excl.Tax)