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Description

Description

“COVID-19 will have a mixed impact on the DIY market. Extended periods inside will open opportunities amid a renewed focus on the home and garden, while enforced self-reliance could return the appetite for DIY in the longer term. However, ultimately these opportunities will be unable to offset the sales lost by store closures, withheld spending and a slowdown in the housing market; while this disruption will further accelerate fragmentation in the market, as new demand is fulfilled by non-specialists, both online and in-store.”

– Marco Amasanti, Retail Analyst

This Report will cover the following areas:

  • The impact of COVID-19 on the DIY market over the course of 2020
  • The changes that COVID-19 will trigger in the market over the longer term
  • The increasingly fragmented nature of spending in DIY
  • How specialists can re-engage consumers

The major story in the DIY market in 2020 is the ongoing impact of COVID-19. Despite DIY being a relatively protected retail sector, as extended periods inside push home improvements up the agenda, this disruption will see sales fall across the market in the coming year. There will be opportunities; however, these will ultimately be unable to offset those sales lost by store closures, withheld spending and a slowing housing market.

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Products covered in this Report
        • Executive Summary

            • The Market
              • Specialist spending falls sharply in 2019, with further trouble ahead
                • Figure 1: Forecast of total DIY/hardware specialist sector size (including VAT), adjusted for COVID-19, 2014-24
              • Big-box stores could regain specialist share in the coming years
                • DIY sheds still account for a third of all spending
                  • Online sales break £2 billion mark
                    • Impact of COVID-19 on DIY
                      • There will be opportunities amid this disruption, but total spending will fall
                        • The type of projects will change, while the appetite for DIY could grow
                          • Online retail will accelerate
                            • Figure 2: Expected impact of COVID-19 on the DIY market, short, medium and long term, April 2020
                          • Companies and brands
                            • Homebase and Wickes recover growth to complement smaller specialists
                              • Non-specialists’ sales grow again
                                • Specialists continue to lose mass-market share
                                  • The consumer
                                    • B&Q remains the market leader
                                      • Figure 3: Where they shopped for DIY products, March 2019 and March 2020
                                    • In-store remains the most popular channel of purchase
                                      • Figure 4: Where they shopped for DIY products, by in-store versus online, March 2020
                                    • Price remains king
                                      • Figure 5: Key purchase drivers, March 2020
                                    • Three quarters undertook home improvement projects in the past year
                                      • Figure 6: Recent home improvement projects, March 2020
                                    • The majority of work is undertaken personally
                                      • Figure 7: Who carried out the work, March 2018 and March 2020
                                    • Online is a great resource when planning a project, but the store remains crucial
                                      • Figure 8: Actions when planning a project, March 2020
                                    • In-store is key for design inspiration
                                      • Figure 9: Source of Inspiration, March 2020
                                    • Opportunities for specialists to re-engage younger consumers
                                      • Figure 10: Attitudes towards DIY retailing, March 2020
                                    • What we think
                                    • The Impact of COVID-19 on DIY Retailing

                                      • Short, medium and long-term impact on the industry
                                        • Figure 11: Expected impact of COVID-19 on the DIY market, short, medium and long term, April 2020
                                      • Short term
                                        • Medium term
                                          • Long term
                                            • Opportunities and Threats
                                              • Extended periods inside push home improvement up the agenda
                                                • Opportunities in DIY as non-essential spending is redirected to the home…
                                                  • …but the type of home improvement projects will change
                                                    • The lockdown will redirect spend…
                                                      • …alongside the redirection of demand online
                                                        • Smaller specialists could suffer…
                                                          • …this could see leading specialists consolidate in 2020
                                                            • Housing market will slow
                                                            • Impact on DIY retail specialists

                                                              • COVID-19 will see double-digit sales loss for specialists in 2020
                                                                • Figure 12: Forecast of total DIY/hardware specialist sector size (including VAT), adjusted for COVID-19, 2014-24
                                                              • Shifts in consumer behaviour
                                                                • A fundamental change in shopping behaviours
                                                                  • A quarter of consumers expect to spend less on the home…
                                                                    • Figure 13: Changes in spending habits on home and gardening products, 16th April-21st May 2020
                                                                  • …while 12% expect to spend more
                                                                    • The sector could be buoyed by redirected spending
                                                                      • Figure 14: Consumers who expect to spend more on sector over the next month, 14th-21st May 2020
                                                                    • How the crisis will impact key consumer segments
                                                                      • Older consumers lead the shift in behaviour
                                                                        • Figure 15: Changes in shopping behaviour, by age, 14th-21st May 2020
                                                                      • Expected spending on the home is driven by younger consumers
                                                                        • Figure 16: Consumers who expect to spend more on the home over the next month, by age, 14th-21st May 2020
                                                                      • And homeowners with a mortgage
                                                                        • but spending among less affluent consumers will drop disproportionately
                                                                          • How a COVID-19 recession will reshape the market
                                                                            • A renewed focus on value
                                                                              • And a shift to repairs and upcycling
                                                                                • But budgeting behaviours will gradually soften
                                                                                  • A new confidence and appetite for DIY
                                                                                    • DIY shed specialists could regain share after COVID-19
                                                                                      • How the shift online will reshape the market
                                                                                        • Social media is a crucial platform for engagement…
                                                                                          • Figure 17: IKEA Instagram, May 2020
                                                                                        • …but DIY specialists must do more in the channel
                                                                                          • Greater integration of online and offline offerings
                                                                                            • Video conferencing to bring consumers in-store
                                                                                              • Figure 18: Dixons Carphone, ShopLive, May 2020
                                                                                            • Virtual design services
                                                                                              • COVID-19: Market context
                                                                                              • Issues and Insights

                                                                                                • How specialists can re-engage consumers
                                                                                                  • The facts
                                                                                                    • The implications
                                                                                                      • The opportunity for new store propositions
                                                                                                        • The facts
                                                                                                          • The implications
                                                                                                          • The Market – What You Need to Know

                                                                                                            • Specialist spending falls sharply in 2019, with further trouble ahead
                                                                                                              • Big-box stores could regain specialist share in coming years
                                                                                                                • Total consumer spending on DIY grows 2.8% in 2019
                                                                                                                  • DIY sheds still account for a third of all spending
                                                                                                                    • Online sales break £2 billion mark
                                                                                                                    • Market Size and Forecast

                                                                                                                      • Specialist spending falls sharply in 2019
                                                                                                                        • Figure 19: Total DIY/hardware specialist sector size (including VAT), 2014-19
                                                                                                                      • COVID-19 will see specialists suffer further in 2020
                                                                                                                        • Before recovering in 2021
                                                                                                                          • Figure 20: Forecast of total DIY/hardware specialist sector size (including VAT), adjusted for COVID-19, 2014-24
                                                                                                                          • Figure 21: Forecast of total DIY/hardware specialist sector size (including VAT), adjusted for COVID-19, 2014-24
                                                                                                                        • Pre-COVID-19 forecast reveals how the sector could have regained stability
                                                                                                                          • Figure 22: Forecast of total DIY/hardware specialist sector size (including VAT), pre-COVID-19 forecast, 2014-24
                                                                                                                          • Figure 23: Forecast of total DIY/hardware specialist sector size (including VAT), pre-COVID-19 forecast, 2014-24
                                                                                                                        • Forecast methodology
                                                                                                                        • Market Segmentation

                                                                                                                          • Shed specialists lose further market share in 2019…
                                                                                                                            • …but the sector could recover sales growth by 2021
                                                                                                                              • Figure 24: Shed/big-box specialists’ sector size (including VAT), 2014-24
                                                                                                                            • Smaller specialists’ sales fall despite strong growth at the top…
                                                                                                                              • …and they could suffer disproportionately from COVID-19
                                                                                                                                • Figure 25: Other DIY/hardware stores segment (including VAT), 2014-24
                                                                                                                              • This segmentation could change after COVID-19
                                                                                                                                • Figure 26: Estimated segmentation of DIY specialists (including VAT), 2014-24
                                                                                                                            • Consumer Spending on DIY Products

                                                                                                                                • Total consumer spending growth contrasts the decline of specialists
                                                                                                                                    • Figure 27: Consumer spending on DIY-related products, 2014-19
                                                                                                                                  • Tools and equipment spearhead spending, as garden expenditure falls
                                                                                                                                    • Figure 28: Category breakdown of consumer spending on DIY-related products, 2016-19
                                                                                                                                  • Mintel’s consumer spending market size
                                                                                                                                  • Channels of Distribution

                                                                                                                                      • DIY sheds still account for a third of all spending…
                                                                                                                                        • …but other specialists drop share to non-specialists…
                                                                                                                                          • …as online pureplay consolidates
                                                                                                                                            • Figure 29: DIY products, estimated channels of distribution, 2019
                                                                                                                                        • Online

                                                                                                                                          • Online sales break £2 billion mark
                                                                                                                                            • Figure 30: Estimated online DIY market size (ex VAT), 2016-19
                                                                                                                                          • Non-specialists continue to lead online…
                                                                                                                                              • Figure 31: Estimated online sales, by leading retailers, 2016-19
                                                                                                                                            • …but specialists wrestle back some market share
                                                                                                                                              • Figure 32: Estimated share of DIY sales, by specialist and non-specialist DIY retailers, 2016-19
                                                                                                                                          • Market Drivers

                                                                                                                                              • The housing market has stabilised in recent years, but huge uncertainty lies ahead
                                                                                                                                                • Figure 33: Quarterly UK residential property transactions, Q1 2015-Q1 2020
                                                                                                                                              • A rising proportion of homeowners in England
                                                                                                                                                • Figure 34: English households, by tenure, 2012-18
                                                                                                                                              • Consumer confidence picked up over the past year
                                                                                                                                                • Figure 35: Financial confidence index, January 2017-April 2020
                                                                                                                                              • Home improvements pick up in 2019
                                                                                                                                                • Figure 36: Trends in home improvement work done in the last 3 months and plan to do in the next 3 months, April 2017-April 2020
                                                                                                                                            • Companies and Brands – What You Need to Know

                                                                                                                                              • Homebase and Wickes recover growth to complement smaller specialists
                                                                                                                                                • Non-specialists’ sales grow again
                                                                                                                                                  • Specialists continue to lose mass-market share
                                                                                                                                                    • Wilko and B&Q lead the market as favourite brands
                                                                                                                                                      • Total advertising spend up 2.8% in 2019
                                                                                                                                                        • Specialists look to revamp their store offerings
                                                                                                                                                        • Leading Specialists

                                                                                                                                                          • New Kingfisher CEO tweaking ONE strategy in light of falling sales
                                                                                                                                                            • Strong focus on ‘do-it-for-me’ proposition driving Wickes Building Supplies sales
                                                                                                                                                              • Homebase showing signs of recovery
                                                                                                                                                                  • Figure 37: Leading DIY specialists’ sales, 2015-19
                                                                                                                                                                • Outlet numbers
                                                                                                                                                                  • Figure 38: Leading DIY specialists’ outlets, 2015-19
                                                                                                                                                                  • Figure 39: Leading DIY specialists’ sales per outlet, 2015-19
                                                                                                                                                                • Profit and margins
                                                                                                                                                                  • Figure 40: Leading DIY specialists’ operating profit, 2015-19
                                                                                                                                                                  • Figure 41: Leading DIY specialists’ operating profit margin, 2015-19
                                                                                                                                                              • Leading Non-specialists

                                                                                                                                                                • Non-specialists’ sales grow again
                                                                                                                                                                  • Argos maintains J. Sainsbury’s lead…
                                                                                                                                                                    • …but Amazon set to overtake it in 2020
                                                                                                                                                                      • Discounter sales grow across the board
                                                                                                                                                                        • Figure 42: Leading non-specialists’ estimated DIY sales (excluding VAT), 2015-19
                                                                                                                                                                    • Market Share

                                                                                                                                                                        • B&Q boosts share despite sales loss…
                                                                                                                                                                          • Figure 43: Leading DIY retailers’ estimated share of all specialists’ sales, 2015-19
                                                                                                                                                                        • …but specialists continue to lose mass-market share
                                                                                                                                                                          • Figure 44: Leading retailers’ estimated share of all DIY spending, 2015-19
                                                                                                                                                                      • Brand Research

                                                                                                                                                                          • Brand map
                                                                                                                                                                            • Figure 45: Attitudes towards and usage of selected brands, April 2020
                                                                                                                                                                          • Key brand metrics
                                                                                                                                                                            • Figure 46: Key metrics for selected brands, April 2020
                                                                                                                                                                          • Brand attitudes: B&Q has great customer service, Wilko offers good value
                                                                                                                                                                            • Figure 47: Attitudes, by brand, April 2020
                                                                                                                                                                          • Brand personality: Wilko is perceived as fun
                                                                                                                                                                            • Figure 48: Brand personality – macro image, April 2020
                                                                                                                                                                          • B&Q perceived as aspirational, Screwfix responsive and cutting edge
                                                                                                                                                                            • Figure 49: Brand personality – micro image, April 2020
                                                                                                                                                                          • Brand analysis
                                                                                                                                                                            • Wilko offers an excellent experience and is highly recommended
                                                                                                                                                                              • Figure 50: User profile of Wilko, April 2020
                                                                                                                                                                            • B&Q has great customer service and is highly trusted
                                                                                                                                                                              • Figure 51: User profile of B&Q, April 2020
                                                                                                                                                                            • Screwfix provides a great online service and is not expensive
                                                                                                                                                                              • Figure 52: User profile of Screwfix, April 2020
                                                                                                                                                                            • Wickes least ‘favourite brand’
                                                                                                                                                                              • Figure 53: User profile of Wickes, April 2020
                                                                                                                                                                            • Homebase overrated and expensive
                                                                                                                                                                              • Figure 54: User profile of Homebase, April 2020
                                                                                                                                                                          • Advertising and Marketing Activity

                                                                                                                                                                            • Total advertising spend up 2.8% year-on-year in 2019
                                                                                                                                                                              • Figure 55: Recorded above-the-line, online display and direct mail total advertising expenditure by UK DIY retailers, 2016-19
                                                                                                                                                                            • B&Q by far and away the sector’s highest-spending advertiser
                                                                                                                                                                                • Figure 56: Leading UK DIY retailers’ recorded above-the-line, online display and direct mail total advertising expenditure, 2016-19
                                                                                                                                                                              • Majority of advertising spend channelled through TV
                                                                                                                                                                                • Figure 57: Recorded above-the-line, online display and direct mail total advertising expenditure by UK DIY retailers, by media type, 2019
                                                                                                                                                                              • Nielsen Ad Intel coverage
                                                                                                                                                                              • Innovation and Launch Activity

                                                                                                                                                                                • Tile Giant launches new store format
                                                                                                                                                                                  • Homebase’s more accessible smaller-format high street store concept
                                                                                                                                                                                    • Immersive bathroom shopping experience
                                                                                                                                                                                      • B&Q launches new kitchen buying experience
                                                                                                                                                                                        • Pop-up showroom
                                                                                                                                                                                          • Home décor industry disruptor
                                                                                                                                                                                            • John Lewis & Partners launches new in-store home interiors advice service
                                                                                                                                                                                              • Homebase giving consumers more reasons to visit its stores
                                                                                                                                                                                                • First-of-its-kind kitchen purchasing app
                                                                                                                                                                                                • Homebase

                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                      • Soft end-focused concessions and expanded product kitchen and bathroom offer
                                                                                                                                                                                                        • Small-format stores in high streets targeting renters rather than homeowners
                                                                                                                                                                                                          • Unique decorative product range
                                                                                                                                                                                                            • Improving the ecommerce shopping experience has boosted online sales
                                                                                                                                                                                                              • Response to the COVID-19 pandemic
                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                    • Figure 58: Homebase: Group financial performance, 2015/16-2018/19
                                                                                                                                                                                                                    • Figure 59: Homebase: outlet data, 2015/16-2018/19
                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                  • Kingfisher Group

                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                        • Urban proximity store format rollout to make DIY shopping more convenient
                                                                                                                                                                                                                          • Performance of Castorama and Brico Dépôt in France a major disappointment
                                                                                                                                                                                                                            • New group ecommerce director to drive digital capability growth
                                                                                                                                                                                                                              • Refreshed kitchen offering
                                                                                                                                                                                                                                • Response to COVID-19 and a new contactless click-and-collect scheme
                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                      • Figure 60: Kingfisher Group: Group financial performance, 2015/16-2019/20
                                                                                                                                                                                                                                      • Figure 61: Kingfisher Group: outlet data, 2015/16-2019/20
                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                    • Travis Perkins (Wickes Building Supplies Ltd, Toolstation and Tile Giant)

                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                          • Service-enabled ‘do-it-for-me’ proposition driving Wickes Building Supplies sales
                                                                                                                                                                                                                                            • Convenient multichannel proposition for trade customers and serious DIYers
                                                                                                                                                                                                                                              • Converts branches to click-and-collect hubs during COVID-19 crisis
                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                    • Figure 62: Wickes Building Supplies Ltd, Toolstation and Tile Giant: Financial performance, 2015-19
                                                                                                                                                                                                                                                    • Figure 63: Wickes Building Supplies Ltd, Toolstation and Tile Giant: outlet data, 2015-19
                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                  • The Consumer – What You Need to Know

                                                                                                                                                                                                                                                    • B&Q remains the market leader
                                                                                                                                                                                                                                                      • In-store remains the most popular channel of purchase
                                                                                                                                                                                                                                                        • Price remains king
                                                                                                                                                                                                                                                          • Three quarters undertook home improvement projects in the past year
                                                                                                                                                                                                                                                            • The majority of work is undertaken personally
                                                                                                                                                                                                                                                              • Online is a great resource when planning a project, but the store remains crucial
                                                                                                                                                                                                                                                                • In-store is key for design inspiration
                                                                                                                                                                                                                                                                  • Opportunities for specialists to re-engage younger consumers
                                                                                                                                                                                                                                                                  • Where They Shop

                                                                                                                                                                                                                                                                    • 77% of consumers bought DIY products in the past year
                                                                                                                                                                                                                                                                      • B&Q extends its share as market leader
                                                                                                                                                                                                                                                                        • Homebase loses further ground
                                                                                                                                                                                                                                                                          • Smaller-format specialists grow
                                                                                                                                                                                                                                                                            • Non-specialists make gains in an increasingly fragmented marketplace
                                                                                                                                                                                                                                                                                • Figure 64: Where they shopped for DIY products, March 2019 and March 2020
                                                                                                                                                                                                                                                                              • Specialists must do more to appeal to women…
                                                                                                                                                                                                                                                                                • Figure 65: Where they shopped for DIY products, by gender, March 2020
                                                                                                                                                                                                                                                                              • …to young consumers…
                                                                                                                                                                                                                                                                                • Figure 66: Where they shopped for DIY products, customer profile, March 2020
                                                                                                                                                                                                                                                                              • …and to those who aren’t homeowners
                                                                                                                                                                                                                                                                                • Figure 67: Where they shopped for DIY products, by homeownership, March 2020
                                                                                                                                                                                                                                                                              • Specialists are missing out on a core source of demand
                                                                                                                                                                                                                                                                                  • Figure 68: Where they shopped for DIY products, by duration in current home, March 2020
                                                                                                                                                                                                                                                                              • In-store vs Online

                                                                                                                                                                                                                                                                                • In-store remains the most popular channel
                                                                                                                                                                                                                                                                                  • B&Q leads in both channels…
                                                                                                                                                                                                                                                                                    • …but specialists remain underdeveloped online
                                                                                                                                                                                                                                                                                      • Figure 69: Where they shopped for DIY products, by in-store versus online, March 2020
                                                                                                                                                                                                                                                                                    • Online penetration grew over the past year
                                                                                                                                                                                                                                                                                      • Amazon makes the biggest gains
                                                                                                                                                                                                                                                                                        • Figure 70: Where they shopped for DIY products online, March 2019 and March 2020
                                                                                                                                                                                                                                                                                      • This will change significantly in 2020 amid COVID-19
                                                                                                                                                                                                                                                                                      • Key Purchase Drivers

                                                                                                                                                                                                                                                                                        • Price remains king
                                                                                                                                                                                                                                                                                          • Figure 71: Key purchase drivers, March 2020
                                                                                                                                                                                                                                                                                        • Price, convenience and quality are priorities among older shoppers
                                                                                                                                                                                                                                                                                          • Younger shoppers value ethics, experience and innovation
                                                                                                                                                                                                                                                                                            • Figure 72: Key purchase drivers, customer profile, March 2020
                                                                                                                                                                                                                                                                                          • Non-specialist shoppers seek price, while DIY shed shoppers favour experience
                                                                                                                                                                                                                                                                                            • Figure 73: Key purchase drivers, by where they shopped net, March 2020
                                                                                                                                                                                                                                                                                        • Recent Home Improvement Projects

                                                                                                                                                                                                                                                                                          • 73% of households undertook home improvement projects in the past year
                                                                                                                                                                                                                                                                                            • New movers spearhead home improvement projects
                                                                                                                                                                                                                                                                                              • Opportunity to target young house movers
                                                                                                                                                                                                                                                                                                • Figure 74: Recent home improvement projects, by duration in current home, March 2020
                                                                                                                                                                                                                                                                                              • Lighter DIY projects lead activity
                                                                                                                                                                                                                                                                                                • Figure 75: Recent home improvement projects, March 2020
                                                                                                                                                                                                                                                                                              • Nearly half of consumers undertook two or more projects in the past year
                                                                                                                                                                                                                                                                                                • Figure 76: Repertoire of recent home improvement projects, March 2020
                                                                                                                                                                                                                                                                                              • These projects will change amid COVID-19 measures
                                                                                                                                                                                                                                                                                              • Who Carried out the Work

                                                                                                                                                                                                                                                                                                • The majority of work is undertaken personally
                                                                                                                                                                                                                                                                                                  • A quarter hired a professional
                                                                                                                                                                                                                                                                                                    • Figure 77: Who carried out the work, March 2018 and March 2020
                                                                                                                                                                                                                                                                                                  • This will change significantly in 2020, which could create a legacy moving forward
                                                                                                                                                                                                                                                                                                  • Actions when Planning a Project

                                                                                                                                                                                                                                                                                                    • Online is a great resource when planning a project…
                                                                                                                                                                                                                                                                                                      • …but the store remains a crucial step
                                                                                                                                                                                                                                                                                                        • Figure 78: Actions when planning a project, March 2020
                                                                                                                                                                                                                                                                                                      • Consumers will have to find a new normal under COVID-19…
                                                                                                                                                                                                                                                                                                        • …which could drive the need for virtual/augmented reality technology
                                                                                                                                                                                                                                                                                                        • Source of Inspiration

                                                                                                                                                                                                                                                                                                          • Consumers still look in-store for design inspiration…
                                                                                                                                                                                                                                                                                                            • Figure 79: Source of inspiration, March 2020
                                                                                                                                                                                                                                                                                                          • …but social media is unparalleled among young consumers
                                                                                                                                                                                                                                                                                                            • Figure 80: Source of inspiration, by age, March 2020
                                                                                                                                                                                                                                                                                                          • Younger consumers browse multiple sources
                                                                                                                                                                                                                                                                                                            • Figure 81: Repertoire of source of inspiration, March 2020
                                                                                                                                                                                                                                                                                                        • Attitudes towards DIY Retailing

                                                                                                                                                                                                                                                                                                            • Growing interest in sustainability…
                                                                                                                                                                                                                                                                                                              • …and smart technology offers opportunities for growth
                                                                                                                                                                                                                                                                                                                • Figure 82: Attitudes towards DIY retailing, March 2020
                                                                                                                                                                                                                                                                                                              • How specialists can re-engage younger shoppers
                                                                                                                                                                                                                                                                                                                • DIY as a form of detox
                                                                                                                                                                                                                                                                                                                  • Specialists should cater to DIY novices…
                                                                                                                                                                                                                                                                                                                    • …harnessing the one-stop home shop model…
                                                                                                                                                                                                                                                                                                                      • …more temporary home solutions…
                                                                                                                                                                                                                                                                                                                        • …and new store propositions
                                                                                                                                                                                                                                                                                                                          • Figure 83: Attitudes towards DIY retailing, by age, March 2020
                                                                                                                                                                                                                                                                                                                      • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                                                                                                                          • Abbreviations
                                                                                                                                                                                                                                                                                                                            • Consumer research methodology
                                                                                                                                                                                                                                                                                                                            • Appendix – Market Size and Forecast

                                                                                                                                                                                                                                                                                                                              • Forecast methodology

                                                                                                                                                                                                                                                                                                                              About the report

                                                                                                                                                                                                                                                                                                                              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                                                                                                                                                                              • The Consumer

                                                                                                                                                                                                                                                                                                                                What They Want. Why They Want It.

                                                                                                                                                                                                                                                                                                                              • The Competitors

                                                                                                                                                                                                                                                                                                                                Who’s Winning. How To Stay Ahead.

                                                                                                                                                                                                                                                                                                                              • The Market

                                                                                                                                                                                                                                                                                                                                Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                                                                                                                                                                              • The Innovations

                                                                                                                                                                                                                                                                                                                                New Ideas. New Products. New Potential.

                                                                                                                                                                                                                                                                                                                              • The Opportunities

                                                                                                                                                                                                                                                                                                                                Where The White Space Is. How To Make It Yours.

                                                                                                                                                                                                                                                                                                                              • The Trends

                                                                                                                                                                                                                                                                                                                                What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                                                                                                                                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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