DIY Retailing - Italy - May 2017
“DIY is popular with Italian respondents in our internet-based survey and they welcome the broader range and service opportunities that superstores can offer. Given the lack of underlying economic growth currently, and the anticipated underperformance of the specialists, that is where the best hope for Italian DIY retailers lies.”
– Richard Perks, Director of Retail Research
This Report discusses the following key topics:
- Which retailers had been used to buy DIY and home maintenance/improvement goods in the past 12 months, both in-store and online
- DIY activities carried out over the last year
- Agreement with a variety of attitude statements to DIY
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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