Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

DIY Retailing - Spain - May 2018

“After a prolonged and painful recession, the DIY sector is showing signs of a strong recovery. Both the spending and specialist retailers’ sales figures are moving the right way. Even house prices have started to recover. This should be the right environment for the DIY retailers to expand again, though at present all one can see is the aftermath of the recession with some businesses contracting and Bricorama selling out to Bricomarché. But we are more optimistic about the prospects for the sector, so long as the recovery is maintained.”
– Richard Perks, Director of Retail Research

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this Report
      • Executive Summary

          • The market
            • Consumer spending
              • Figure 1: Spain: spending on DIY products, 2012-18
            • Market drivers
              • Figure 2: Spain: house prices, 2006-17
            • Consumer spending plans
              • Figure 3: Spain: consumers’ planned spending on housing and home, Q4 2014-Q1 2018
            • Sector size and forecast
              • Channels of distribution
                • Figure 4: Spain: estimated channels of distribution for DIY spending, 2017
              • Companies and brands
                • Leading players
                  • Market shares
                    • Figure 5: Spain: leading specialist DIY retailers’ shares of all DIY specialists’ sales, 2017
                  • Online
                    • The consumer
                      • Where they shop for DIY
                        • Figure 6: Spain: retailers used for DIY shopping (in the last 12 months, whether in-store or online, March 2018
                      • Factors influencing where they shop for DIY
                        • Figure 7: Spain: factors influencing where they shop for DIY, March 2018
                      • Attitudes to DIY
                        • Figure 8: Spain: attitudes to DIY, March 2018
                      • What we think
                      • Issues and Insights

                        • Spain’s DIY market has potential
                          • The facts
                            • The implications
                              • The time is ripe for rationalisation
                                • The facts
                                  • The implications
                                  • The Market – What You Need To Know

                                    • Spending on DIY growing
                                      • Housing market starting its recovery
                                        • Increasing spending plans
                                          • DIY sector performing well
                                            • DIY specialists dominate
                                            • Consumer Spending

                                              • Mintel DIY market size
                                                  • Figure 9: Spain: DIY products – The Mintel market size (incl. VAT), 2013-18
                                                  • Figure 10: Germany: Mintel DIY market size: breakdown by product category, 2017
                                                • DIY-related spending categories
                                                    • Figure 11: Spain: consumer spending in detail (incl. VAT), 2012-17
                                                • Market Drivers

                                                  • Housing market
                                                    • Figure 12: Spain: house prices, annual rate of growth, 2015 Q2-2017 Q3
                                                  • Home ownership
                                                    • Figure 13: Spain: tenure types, owners vs tenants, 2008-16
                                                    • Figure 14: Spain: home ownership levels by type of household, 2008-16
                                                  • Consumer confidence
                                                    • Figure 15: Spain: consumer confidence indicator, 2017-18
                                                  • Consumer spending plans
                                                    • Figure 16: Spain: consumers’ planned spending on housing and home, Q4 2014-Q1 2018
                                                • Sector Size and Forecast

                                                    • Figure 17: Spain: specialist DIY retailers, sales (excl. VAT), 2012-17
                                                    • Figure 18: Spain: specialist DIY retailers, forecast sales (excl. VAT), 2018-22
                                                • Inflation

                                                    • Figure 19: Spain: consumer prices of DIY-related categories, annual % change, 2013-17
                                                    • Figure 20: Spain: consumer prices of DIY-related categories, annual % change, Jan 2017-Mar 2018
                                                • Channels of Distribution

                                                    • Figure 21: Spain: estimated channels of distribution for DIY spending, 2017
                                                • Companies and Brands – What You Need To Know

                                                  • Fragmented market
                                                    • Signs of distress
                                                      • ADEO in the lead
                                                        • Online small in Spain
                                                        • Leading Players

                                                          • ADEO in the lead
                                                            • Other significant players
                                                              • Figure 22: Spain: leading specialist DIY retailers, sales, 2013/14-2017/18
                                                              • Figure 23: Spain: leading specialist DIY retailers, outlets, 2013/14-2017/18
                                                              • Figure 24: Spain: leading specialist DIY retailers, sales per outlet, 2013/14-2017/18
                                                          • Market Shares

                                                            • Trade sales
                                                              • Still a very fragmented sector
                                                                • Figure 25: Spain: leading specialist DIY retailers’ shares of all DIY specialists’ sales, 2013/14-2017/18
                                                            • Online

                                                              • Online activity
                                                                • Shopping online
                                                                  • Figure 26: Spain: online purchasing in the last 12 months, 2008-17
                                                                • Online sales
                                                                  • Leading online players
                                                                    • Figure 27: Spain: retailers used to buy DIY goods in the past 12 months, online, March 2018
                                                                    • Figure 28: Spain: leading players online activities, 2018
                                                                • The Consumer – What You Need To Know

                                                                  • Leroy Merlin the most used DIY retailer in the past year
                                                                    • Biggest threat to Leroy Merlin comes from non-specialists
                                                                      • Spaniards place most importance on product quality…
                                                                        • …but price is still a major factor too
                                                                          • Increased internet access offers opportunities
                                                                            • Gender imbalance needs addressing
                                                                            • Where They Shop For DIY

                                                                              • More than eight out of ten Spaniards bought DIY goods in the past year
                                                                                • Specialist, LM leads but challenged by hypermarkets and Amazon
                                                                                  • Figure 29: Spain: retailers used to buy DIY goods in the past 12 months, whether in-store or online, March 2018
                                                                                • Amazon is leading online outlet for DIY goods
                                                                                  • Figure 30: Spain: retailers used to buy DIY goods in the past 12 months, by in-store or online, March 2018
                                                                                • Hypermarkets and Amazon customers closest in profile to Leroy Merlin
                                                                                  • Figure 31: Spain: profile of DIY buyers by retailer used, March 2018
                                                                                • Renters more likely to buy from hypermarkets than Leroy Merlin
                                                                                  • Figure 32: Spain: retailers used to buy DIY goods in the past 12 months, homeowners versus renters, March 2018
                                                                              • Factors Influencing Where They Shop For DIY

                                                                                • Spaniards place most importance on product quality
                                                                                    • Figure 33: Spain: factors influencing where they shop for DIY, March 2018
                                                                                  • Younger buyers are the most demanding
                                                                                    • Figure 34: Spain: factors influencing where they shop for DIY, by age group, March 2018
                                                                                  • Important factors by retailer used
                                                                                    • Figure 35: Spain: factors influencing where they shop for DIY, by retailers used for DIY shopping in the last 12 months, March 2018
                                                                                • Attitudes to DIY

                                                                                  • Increased internet access opens up opportunities
                                                                                    • Figure 36: Spain: attitudes to DIY, March 2018
                                                                                  • Gender divide?
                                                                                    • Figure 37: Spain: attitudes to DIY, by gender, March 2018
                                                                                  • Strong interest in value-added services among DIY specialist shoppers
                                                                                    • Figure 38: Spain: attitudes to DIY, by retailers used for DIY shopping in the last 12 months, March 2018
                                                                                • Appendix – Data Sources, Abbreviations And Supporting Information

                                                                                  • Abbreviations
                                                                                    • Data sources
                                                                                    • ADEO

                                                                                        • What we think
                                                                                          • Leroy Merlin outpacing all competitors
                                                                                            • Figure 39: Leroy Merlin France: customer profile, March 2018
                                                                                          • Management changes signal change in strategy
                                                                                            • Aki and Leroy Merlin to merge in Spain and Portugal
                                                                                              • Enki
                                                                                                • Company background
                                                                                                  • Company performance
                                                                                                    • Figure 40: ADEO: group sales performance, 2013-17
                                                                                                    • Figure 41: ADEO: outlet data, 2013-17
                                                                                                  • Retail offering
                                                                                                    • Leroy Merlin
                                                                                                      • Other fascia
                                                                                                      • Bauhaus

                                                                                                          • What we think
                                                                                                            • Germany still at the heart of the business
                                                                                                              • Online growth set to drive shift in store formats
                                                                                                                • First compact store to open in Sweden in 2018
                                                                                                                  • What next?
                                                                                                                    • Company background
                                                                                                                      • Company performance
                                                                                                                        • Figure 42: Bauhaus: group sales performance, 2013-17
                                                                                                                        • Figure 43: Bauhaus: outlet data, 2013-17
                                                                                                                      • Retail offering
                                                                                                                      • Kingfisher Group

                                                                                                                          • What we think
                                                                                                                            • Still early days
                                                                                                                              • ONE Kingfisher driven by unifying product ranges
                                                                                                                                • Digital overhaul helps boost e-commerce
                                                                                                                                  • Operational efficiencies have their part to play too
                                                                                                                                    • Increased urbanisation presents challenges
                                                                                                                                      • A new format?
                                                                                                                                        • What next?
                                                                                                                                          • Company background
                                                                                                                                            • Company performance
                                                                                                                                                • Figure 44: Kingfisher Group: group financial performance, 2013/14-2017/18
                                                                                                                                                • Figure 45: Kingfisher Group: outlet data, 2013/14-2017/18
                                                                                                                                              • Retail offering

                                                                                                                                              DIY Retailing - Spain - May 2018

                                                                                                                                              US $1,343.55 (Excl.Tax)