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DIY Retailing - Spain - May 2019

Covered in this report

This report covers the DIY market in Spain, with a focus on DIY specialists including high street and out-of-town operators. The report does not cover non-specialists, such as hypermarkets, in detail although these are looked at briefly in the consumer research section.

The report combines analysis of the market in Spain, including market sizes, specialists’ sales and forecasts, along with our in-depth consumer data, which analyses shoppers’ behaviour.

For the consumer research we asked questions on the following topics:

  • Which retailers or type of retailer had been used to buy DIY and home maintenance/improvement goods in the past 12 months, both in-store and online
  • DIY and home improvement products actually purchased
  • Characteristics associated with DIY retailers

“Specialists that survive and thrive in DIY are going to be the ones who most effectively combine the benefits of having a physical store estate (click and collect, product displays, demonstrations and advice etc) with a sophisticated online operation to match the range, availability and speed of fulfilment that the pureplayers can offer.”
– Michael Oliver, Senior Retail Analyst

This report looks at the following areas:

  • From where can the major DIY specialists derive further growth?
  • How are tenure and employment trends likely to impact DIY retailing in Spain?

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What's included

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this Report
          • Figure 1: Coicop classifications used for the Mintel market size, 2018
      • Executive Summary

          • The market
            • The economy
              • Consumer spending
                • Figure 2: Spain: Mintel DIY market size, breakdown by product, 2018
              • Market drivers
                • Figure 3: Spain: Tenure types, owners vs tenants, 2009-17
              • Sector size and forecast
                • Channels of distribution
                  • Figure 4: Spain: estimated distribution of DIY spending by channel, 2018
                • Companies and brands
                  • Leading players
                    • Market shares
                      • Figure 5: Spain: Leading specialist DIY retailers’ shares of all DIY specialists’ sales, 2018
                    • Online
                      • The consumer
                        • Where they shop
                          • Figure 6: Spain: DIY Retailers bought from in past 12 months, March 2019
                        • DIY products purchased
                          • Figure 7: Spain: DIY products purchased in the past 12 months, by gender, March 2019
                        • Characteristics associated with DIY retailers
                          • Figure 8: Spain: Characteristics associated with DIY retailers, March 2019
                        • What we think
                        • Issues and Insights

                          • From where can the major DIY specialists derive further growth?
                            • The facts
                              • The implications
                                • How are tenure and employment trends likely to impact DIY retailing in Spain?
                                  • The facts
                                    • The implications
                                    • The Market – What You Need to Know

                                      • Spanish economy grows ahead of most other major EU countries
                                        • DIY spending continues to grow
                                          • Housing market heats up
                                            • DIY specialists claw back share
                                              • Specialists still the dominant outlet type
                                              • The Economy

                                                  • Figure 9: Spain: Gross Domestic Product at current and constant prices, 2014-18
                                              • Consumer Spending

                                                • Mintel DIY market size
                                                    • Figure 10: Spain: DIY products – the Mintel market size (incl. VAT), 2014-18
                                                    • Figure 11: Spain: Mintel DIY market size, breakdown by product, 2018
                                                  • DIY-related spending categories
                                                      • Figure 12: Spain: Consumer spending in detail (incl. VAT), 2014-18
                                                  • Market Drivers

                                                    • Housing market
                                                      • Figure 13: Spain: House prices, annual rate of growth, Q3 2016 – Q4 2018
                                                    • Home ownership
                                                      • Figure 14: Spain: Tenure types, owners vs tenants, 2009-17
                                                      • Figure 15: Spain: Home ownership levels by type of household, 2009-17
                                                    • Consumer confidence
                                                      • Figure 16: Spain: consumer confidence indicator, May 2018-March 2019
                                                    • Consumer spending plans
                                                      • Figure 17: Spain: Consumers’ planned spending on housing and home in the next 12 months, April 2015-January 2019
                                                  • Sector Size and Forecast

                                                    • DIY specialists claw back share
                                                      • Figure 18: Spain: specialist DIY retailers, sales (excl. VAT), 2014-18
                                                      • Figure 19: Spain: specialist DIY retailers, forecast sales (excl VAT), 2019-23
                                                  • Inflation

                                                      • Figure 20: Spain: Consumer prices of DIY-related categories, annual % change, 2014-18
                                                      • Figure 21: Spain: Consumer prices of DIY related categories, annual % change, January 2018-February 2019
                                                  • Channels of Distribution

                                                    • Specialists still the dominant outlet type
                                                      • Figure 22: Spain: estimated distribution of DIY spending by channel, 2018
                                                  • Companies and Brands – What You Need to Know

                                                    • ADEO dominant
                                                      • Optimus is leading buying group
                                                        • Signs of stress among smaller players
                                                          • Adeo takes more than a third of specialists’ sales
                                                            • Online sales still below average
                                                            • Leading Players

                                                              • ADEO dominant
                                                                • Kingfisher exits to focus on markets where it leads or could lead
                                                                  • Optimus is leading buying group
                                                                    • Bauhaus may benefit from Kingfisher exit?
                                                                      • Signs of stress among smaller players
                                                                        • Spain was one of the better-performing markets for ManoMano in 2018
                                                                          • Figure 23: Spain: Leading specialist DIY retailers, sales, 2014-18
                                                                          • Figure 24: Spain: Leading specialist DIY retailers, outlets, 2014-18
                                                                          • Figure 25: Spain: Leading specialist DIY retailers, sales per outlet, 2014-18
                                                                      • Market Shares

                                                                        • Trade sales
                                                                          • ADEO takes more than a third of specialists’ sales
                                                                            • Figure 26: Spain: Leading specialist DIY retailers’ shares of all DIY specialists’ sales, 2014-18
                                                                        • Online

                                                                          • Online activity
                                                                            • Shopping online
                                                                              • Figure 27: Spain: Goods bought online in the last 12 months, 2014-18
                                                                            • Online sales of DIY
                                                                              • Leading online players
                                                                                • Figure 28: Spain: Leading DIY retailers’ online activities, 2019
                                                                            • The Consumer – What You Need to Know

                                                                              • Leroy Merlin by far the most popular DIY store
                                                                                • Purchases tend to be biased to simpler DIY tasks
                                                                                  • Convenience is key
                                                                                  • Where They Shop for DIY

                                                                                    • Leroy Merlin by far the most popular DIY store
                                                                                      • Figure 29: Spain: DIY Retailers bought from in past 12 months, March 2019
                                                                                    • Trend data
                                                                                      • Figure 30: Spain: DIY retailers used in the last 12 months, 2015-19
                                                                                      • Figure 31: Spain: DIY retailers used in the last 12 months, 2015-19
                                                                                    • Customer profiles by retailer used
                                                                                      • Figure 32: Spain: Profile of DIY shoppers by retailer used, March 2019
                                                                                  • DIY Products Purchased

                                                                                    • Purchases tend to be biased to simpler DIY tasks
                                                                                      • Figure 33: Spain: DIY products purchased in the past 12 months, by gender, March 2019
                                                                                      • Figure 34: Spain: Profile of DIY buyers by products bought in the past 12 months, March 2019
                                                                                    • What they bought by where they shop for DIY
                                                                                      • Figure 35: Spain: Selected DIY products bought by where they shop for DIY, March 2019
                                                                                  • Characteristics Associated With DIY Retailers

                                                                                    • Convenience is key
                                                                                      • Figure 36: Spain: Characteristics associated with DIY retailers, March 2019
                                                                                      • Figure 37: Spain: Characteristics associated with DIY retailers by retailer shopped: convenient, March 2019
                                                                                      • Figure 38: Spain: Characteristics associated with DIY retailers by retailer shopped: inspiring and innovative with DIY stores, March 2019
                                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                    • Abbreviations
                                                                                      • Data sources
                                                                                      • ADEO

                                                                                          • What we think
                                                                                            • Rebuilding the idea of what a DIY store is
                                                                                              • Format segmentation in Spain
                                                                                                • Phasing out AKI brand
                                                                                                  • Company background
                                                                                                    • Company performance
                                                                                                      • Figure 39: Adeo: Group sales performance, 2014-18
                                                                                                      • Figure 40: Adeo: outlet data, 2014-18
                                                                                                    • Retail offering
                                                                                                      • Leroy Merlin
                                                                                                        • Other fascia
                                                                                                        • Bauhaus

                                                                                                            • What we think
                                                                                                              • Increasing online presence
                                                                                                                • Caution when it comes to geographical expansion
                                                                                                                  • Company background
                                                                                                                    • Company performance
                                                                                                                      • Figure 41: Bauhaus: Group sales performance, 2014-18
                                                                                                                      • Figure 42: Bauhaus: Outlet data, 2014-18
                                                                                                                    • Retail offering
                                                                                                                    • Kingfisher Group

                                                                                                                        • What we think
                                                                                                                          • Unified product range resonating with customers
                                                                                                                            • Stronger digital offer boosting e-commerce
                                                                                                                              • Everyday low-price proposition
                                                                                                                                • Trialling new urban proximity store concept
                                                                                                                                  • Screwfix powering ahead thanks to fast growth in m-commerce
                                                                                                                                    • Embracing sustainable practices and environmental governance
                                                                                                                                      • Company background
                                                                                                                                        • Company performance
                                                                                                                                          • Figure 43: Kingfisher Group: Group financial performance, 2014/15-2018/19
                                                                                                                                          • Figure 44: Kingfisher Group: Outlet data, 2014/15-2018/19
                                                                                                                                        • Retail offering

                                                                                                                                        DIY Retailing - Spain - May 2019

                                                                                                                                        £995.00 (Excl.Tax)