Dog and Horse Racing - UK - November 2009
- In 2008, on-course spending at dog and horse racing tracks grew marginally to £302 million, from £298 million the previous year. This came despite declining attendances in both sports, with food, drink and hospitality operations having been the main growth drivers.
- Although horse and dog racing attendances fell 5.5% and 19% respectively between 2004 and 2008, average attendances at horse racing’s National Hunt meetings actually rose by 3.3% over the period and dog racing operators believe the decline in attendances and track closures may be bottoming out.
- Just over four in ten UK adults are current, lapsed or potential racegoers, giving horse and greyhound racing a potential audience of more than 20 million. However, current horse and greyhound racing spectators tend to watch one sport or the other; very rarely both.
- Young people and families are the most put off by the cost of going racing – particularly horse racing. Under-25s and parents of under-5s are the most likely to agree that going horse racing “would be too expensive in the current economic climate”.
- Women are actually more attracted to horseracing by the excitement and spectacle of the sport itself rather than its social side or any associations with glamour.
- Four in ten consumers who have been dog racing agree that the social side of the experience is the most important thing – showing that efforts to reposition the sport in this way have been successful. However, one in five of these also say it’s a good part of a night out but wouldn’t stay there all night.
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