Domestic vs. Overseas Tourism - Ireland - December 2017
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- December 2017
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“Despite economic and political uncertainty and volatility following the Brexit vote, the tourism industry continues to grow in NI and RoI alike as the destinations note an increase in visitor arrivals and tourist expenditure. Personalisation and freedom of choice are highly valued by Irish consumers when it comes to booking short breaks and holidays. They engage in the quest for authentic, meaningful, and memorable experiences by discovering Ireland’s rich heritage, outstanding natural beauty, stunning scenery and landscapes as they visit famous filming locations.”
– Joanna Kempiak, Market Research Analyst
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