Domestic vs Overseas Tourism - Ireland - January 2012
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With money being tighter than ever for Irish consumers, the decision to take a holiday is not made lightly. Consumers are more likely to be scaling back the amount of trips they take per year, while also being more inclined to consider a domestic break, as opposed to travelling abroad for a holiday.
This report reviews the performance of NI and RoI’s domestic tourism market compared to the performance of overseas tourism, highlighting how Irish consumers are changing their tourism habits.
Some questions answered in the report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.