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“A driving holiday to the African continent is often regarded as a once-in-a-lifetime trip, a real adventure that allows total independence and freedom to dictate where to go, what to see, when to go and how long to stay. More challenging than many other destinations common for driving holidays, it offers an exciting venture by getting up close and personal with Africa’s unique wildlife and distinct culture that contributes to the enduring nature of a driving trip to the huge continent.”

– Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • How is tourism growing on the African continent?
  • Which are the leading destinations in Africa for driving holidays?
  • What is a ‘driving holiday’ and what are the practicalities?
  • What type of tourist is motivated by a self-drive holiday?
  • What does the future hold for driving holidays in Africa?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

    • Data Sources

      • Overview of Driving Holidays

          • Self-drive trips in Africa
          • Tourism in Africa

            • A brief history of travel on the African continent
              • Inbound tourism
                • Africa consolidates arrivals growth into 2017
                  • Figure 1: International tourist arrivals to Africa*, 2013-17
                • Top African destinations in 2016
                    • Figure 2: International tourist arrivals to selected African countries, 2014-16
                  • International tourism expenditure
                    • Figure 3: International tourism expenditure, 2014-17
                • Major African Destinations for Driving Holidays

                    • Figure 4: 15 best places for a road trip in Africa, 2017
                  • East Africa
                    • Ethiopia
                      • Kenya
                        • Figure 5: Visitor numbers to selected Kenyan national parks & game reserves, 2015
                      • Tanzania
                        • Figure 6: Visitor numbers to selected Tanzanian national parks & game reserves, 2018
                      • Uganda
                        • North Africa
                          • Egypt
                            • Morocco
                              • Southern Africa
                                • Botswana
                                  • Malawi
                                    • Mozambique
                                      • Namibia
                                        • South Africa
                                          • Zambia
                                            • Zimbabwe
                                              • West Africa
                                                • Nigeria
                                                  • Overland routes
                                                    • Figure 7: Selected overland routes in Africa, 2018
                                                • Practicalities of a Driving Holiday

                                                  • The car-rental market in Africa
                                                    • Hiring a car in Africa
                                                      • Cost
                                                        • Figure 8: Comparative illustrative quotations for rental cars in selected African countries, September 2018
                                                      • Vehicles
                                                        • Which side of the road?
                                                          • Driving licences and age of drivers
                                                            • Insurance and breakdowns
                                                              • The COMESA Yellow Card Scheme
                                                                • Crossing international borders
                                                                  • The state of the roads
                                                                    • Figure 9: World’s most road deaths per 100k of populations (Africa), 2015
                                                                  • Guidelines for driving in Africa
                                                                    • Principles of overlanding
                                                                      • Accommodation on driving holidays
                                                                        • Adventure camping
                                                                          • Designated campsites
                                                                            • Figure 10: 10 of the wildest campsites in Africa, 2018
                                                                          • Tented safari camps
                                                                            • Figure 11: Selection of luxury camping sites in Africa, 2018
                                                                          • Safari lodges
                                                                          • Adventure on a Driving Holiday

                                                                            • Adventure tourism: a global phenomenon
                                                                              • Experiences on a driving holiday
                                                                                • Safaris
                                                                                  • Land-based adventure activities
                                                                                    • Water sports
                                                                                      • Cultural activities
                                                                                      • The Adventure Driving Holiday Tourist

                                                                                          • Motivations
                                                                                            • Demographics
                                                                                              • Baby Boomers and the 65+
                                                                                                • Generation X
                                                                                                  • Millennials
                                                                                                  • Operators in the Market

                                                                                                    • Traditional car rental
                                                                                                      • Self-drive safari operators
                                                                                                        • Drive Botswana
                                                                                                          • Erikson Rover Safaris
                                                                                                            • Namibia Car Rental
                                                                                                              • Road Trip Uganda/Kenya/Tanzania/Madagascar
                                                                                                                • Safari Drive
                                                                                                                  • Self Drive Adventures
                                                                                                                    • Siyabona Africa
                                                                                                                      • Wild Dog Safaris
                                                                                                                        • Wild Wheels 4x4
                                                                                                                          • Adventure operators offering self-drive in Africa
                                                                                                                            • African Travels
                                                                                                                              • Africa Travel
                                                                                                                                • Audley Travel
                                                                                                                                  • Cedarberg Africa
                                                                                                                                    • Imagine Africa
                                                                                                                                      • Rainbow Tours
                                                                                                                                        • Overlanding
                                                                                                                                          • Figure 12: Selected CCT* itineraries from Dragoman, 2018
                                                                                                                                          • Figure 13: Top 5 safaris from Absolute Africa, 2018
                                                                                                                                      • What Next?

                                                                                                                                        • Millennials and adventure travel trends 2018
                                                                                                                                          • Positive outlook for driving holidays in Africa

                                                                                                                                          About the report

                                                                                                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                          • The Consumer

                                                                                                                                            What They Want. Why They Want It.

                                                                                                                                          • The Competitors

                                                                                                                                            Who’s Winning. How To Stay Ahead.

                                                                                                                                          • The Market

                                                                                                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                          • The Innovations

                                                                                                                                            New Ideas. New Products. New Potential.

                                                                                                                                          • The Opportunities

                                                                                                                                            Where The White Space Is. How To Make It Yours.

                                                                                                                                          • The Trends

                                                                                                                                            What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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