E-Commerce - UK - July 2013
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- July 2013
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“Coupled with the power of social media, mobile connectivity is giving consumers access to more information instantly than ever before. Viewed sociologically, m-commerce is changing behaviour.”
– John Mercer, European Retail Analyst
Some questions answered in this report include:
Online retail sales grew by a little over 15% in 2012, marking another year of strong but slowing growth. Online shopping is not only fast-growing; it is fast-changing too. Just as retailers were getting used to the cannibalisation of instore sales by the online channel, the boom in m-commerce (through smartphones) and t-commerce (via tablets) threatens further disruption.
As data in the consumer sections of this report shows, the move to shopping on mobile devices is already very substantial. And while it may be argued that mobile shopping is simply e-commerce through another device, in reality it is prompting upheavals in shopper behaviour and consumer enablement. Coupled with the power of social media, mobile devices have provided consumers with greater influence, choice and knowledge than ever before.
As ever, our report includes extensive consumer research. This year we asked consumers which channels they had used to shop from home; what products they had bought through home shopping; what devices were used to buy online from home; what they had bought via smartphones and tablets while outside the home; which retailers had been used for online shopping; and attitudes to online shopping. And our brand research includes correspondence analysis showing how consumers associate various attributes with major online retailers.
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.