Eating Habits – Indian Consumer – 2019
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Indian palette is carbohydrate-rich and vegetarian
Brands must change the Indian palette in line with consumer preferences. Indian cuisine has carbohydrates and vegetables at its core. Play around carbohydrates by encouraging alternate grains like millet and oats instead of traditional food. Adopt the vegetarian concept for global players.
A rise in diseases leads to changes in diet plans
The early onset of lifestyle diseases like hypertension, diabetes and arthritis has led to people becoming more conscious of their diet. This is indicated by the rise in the consumption of fruit and vegetables over the last 12 months. 26% of people have eaten less sugar than a year ago, which highlights their efforts towards health.
Food has a strong emotional value
Food in India culturally has a lot of emotional angles attached to it. Build on this emotional hook with food that can help people de-stress and relax. Utilise traditional Indian herbs and condiments that are known to bring about relaxation and trigger happiness hormones to make food an experience.
Help consumers move into healthy eating with tradition at its core. Partner in their efforts to help reduce nasties and adopt better-for-you ingredients.
Nidhi Sinha, Head of Content - India Consumer
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