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Eating Habits – Indian Consumer – 2019

What you need to know

Indian palette is carbohydrate-rich and vegetarian

Brands must change the Indian palette in line with consumer preferences. Indian cuisine has carbohydrates and vegetables at its core. Play around carbohydrates by encouraging alternate grains like millet and oats instead of traditional food. Adopt the vegetarian concept for global players.

A rise in diseases leads to changes in diet plans

The early onset of lifestyle diseases like hypertension, diabetes and arthritis has led to people becoming more conscious of their diet. This is indicated by the rise in the consumption of fruit and vegetables over the last 12 months. 26% of people have eaten less sugar than a year ago, which highlights their efforts towards health.

Food has a strong emotional value

Food in India culturally has a lot of emotional angles attached to it. Build on this emotional hook with food that can help people de-stress and relax. Utilise traditional Indian herbs and condiments that are known to bring about relaxation and trigger happiness hormones to make food an experience.

Help consumers move into healthy eating with tradition at its core. Partner in their efforts to help reduce nasties and adopt better-for-you ingredients.

Nidhi Sinha, Head of Content - India Consumer

EXECUTIVE SUMMARY

KEY TRENDS

  • Key drivers
  • Global trends and how they are playing out in India

CONSUMER INSIGHTS

  • Dietary habits
  • Diet preferences of consumers

MARKET APPLICATIONS

  • Opportunities
  • Local innovations
  • Global innovations

APPENDIX

MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

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Table of contents

  1. executive summary

    • [Graph] India: Top claims for food products, 2016-19
  2. key trends

    • Key drivers
    • Global trends and how they are playing out in India
  3. consumer insights

    • Dietary habits
    • [Graph] India: Heaviest meal of the day – by age group, Feb 2019
    • Diet preferences of consumers
    • [Graph] India: Consumption of fruit and vegetables over the last 12 months, by gender and age, Feb 2019
    • [Graph] India: Consumption pattern of milk products, by age group, Feb 2019
    • [Graph] India: Consumption of millet, by tiers, Feb 2019
    • [Graph] Global: Percentage of food and drink launches with low/no/reduced sodium claim, by region, Apr 2016-May 2019
  4. market applications

    • Opportunities
    • Local innovations
    • Global innovations
  5. appendix

    • MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

      Eating Habits – Indian Consumer – 2019

      £1,950.29 (Excl.Tax)