Eating Out Meal Occasions - UK - October 2009
- While around 24m consumers eat out for a special occasion, almost 19m do so just because they feel like it and 15m eat out as a regular treat. The rise of discounting in recent months has helped eating out to remain accessible to consumers during the recession, especially families.
- Although dinner and lunch continue to be the main meal occasions for which 29m consumers eat out, around 12m enjoy coffee breaks/afternoon tea out of home and 8m eat out for breakfast or brunch. Eating out for afternoon tea or coffee breaks has a strong AB/high income and female bias.
- 21m eat out in pubs, which have become the most popular eating out venue. Around 29m diners expect to pay under £10 per person for an everyday meal but 24.5m diners are willing to spend £10-29 for a meal out for a special occasion.
- Reliability is critical to diners - 22m choose a restaurant because they know it’s always good food and service; 20m diners are influenced by location/convenience or price.
- Ethical products and reviews matter less than many think. Fewer than 2m diners choose a restaurant for its use of ethical products (eg organic, locally sourced), while recommendations by food critics, guides or media reviews influence just 2.5m diners.
- Eating out offers the chance to indulge. Just 6m diners want to see how many calories are in each dish compared to 11m who want to enjoy a meal out of home without worrying about the calorie content.
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