Eating Out Review - UK - July 2009
The recession has proved to be a considerable force for the UK eating out market: there was a 32% rise in restaurant businesses going to the wall in 2008 whilst consumer research for this report has found that a quarter of consumers (mostly families) state that the recession has had a major impact on their eating out habits, forcing them to reduce both frequency of visit and expenditure. It is this reduction in cash flow which has been so deadly for businesses with heavy debt structures.
However, it is not all doom and gloom for the market as some players have been well positioned to even benefit from the current economic climate: eg Domino’s continues to meet demands for convenience as well as tapping into those consumers who are trading down, whilst the low-cost pub operator, JD Wetherspoon’s has also posted positive sales. Indeed, consumer research for this report shows that only around one in ten consumers are picking up more in-home meal deals (eg M&S Dine in for £10) instead of eating out. Furthermore, around one in five adults state that they have been unaffected by the economic downturn, whilst a further one in five state that they have felt the effects but that they’re pretty manageable and have therefore not really altered their eating out habits.
There is no getting away from the fact that the recession has forced the eating out market to contract, and with operators increasing reliance on the discount culture there is expected to be further damage to the market going forward. However, eating out is now such an established part of the consumers lifestyles that going out (eg cinema, pub) and dining out remain consumers top two spending priorities after bill payments, bringing emphasis to the point that cutting back does not mean cutting out.
The focus of this report is based on the following hypothesis: Winners and Losers in the Recession – whilst some operators are better placed to ride out the recession and even benefit from it, others are struggling to survive.
This report seeks to:
Identify winners and losers in the eating out market as consumers cut back during the recession.
Investigate operators’ strategies to increase sales and encourage repeat business in the present economic climate.
Discover who the key target audiences are in the various eating out sectors and establish how best to meet their needs.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.