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Eating Out Review - UK - September 2018

"Foodservice operators that base their strategy around promotions are not doing enough to stand out. Brands also need to show that they care about the well-being of their customers by responding with menu choices that cater to healthy lifestyles."
- Trish Caddy, Foodservice Analyst

This Report looks at the following areas:

  • Allocate weekdays for fun get-togethers with friends
  • Weekday menu choices that cater to healthy lifestyles 
  • Enhance takeaway or delivery options for solo diners

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this report
      • Executive Summary

          • The market
            • Eating out market value continues to grow
              • Figure 1: UK eating out market size and forecast, 2013-23
            • Income squeeze has started to ease but many remain cautious
              • Figure 2: UK eating out market size and forecast, 2013-23
            • Companies and brands
              • Casual dining chains diversify off the high street
                • Plastic-free initiatives
                  • 2018 a year of consolidation
                    • The consumer
                      • Number of visitors declined in 2018
                        • Figure 3: Restaurants and food outlets visited for eat-in meals, May 2017 and June 2018
                      • Popular takeaway cuisines lose out to healthier convenience
                        • Figure 4: Restaurants and food outlets visited for takeaway/delivery, May 2017 and June 2018
                      • Most eat in at pubs and buy takeaways from fish and chip or kebab shops
                        • Figure 5: Food outlets visited for eat-in versus takeaway occasions, June 2018
                      • Friday takeaways have cannibalised dine-in sales
                        • Figure 6: Days of the week usage for eating out-of-home occasions, June 2018
                      • Cost is a key barrier to weekday usage
                        • Figure 7: Reasons for not eating out-of-home Mondays to Thursdays, June 2018
                      • Consumers prioritise sharing experiences
                        • Figure 8: Dining companions for takeaway/delivery occasions, June 2018
                      • Customisable meals matter to consumers
                        • Figure 9: Eating out-of-home behaviours, June 2018
                      • What we think
                      • Issues and Insights

                        • Allocate weekdays for fun get-togethers with friends
                          • The facts
                            • The implications
                              • Weekday menu choices that cater to healthy lifestyles
                                • The facts
                                  • The implications
                                    • Enhance takeaway or delivery options for solo diners
                                      • The facts
                                        • The implications
                                        • The Market – What You Need to Know

                                          • Eating out market value is forecast to grow to £83 billion by 2023
                                            • Income squeeze has started to ease but many remain cautious
                                              • Freelance home delivery with questionable employment rights
                                                • Rising costs put pressure on operators
                                                • Market Size, Segmentation and Forecast

                                                  • Eating out market holding up well…
                                                    • Figure 10: UK eating out market size and forecast, 2013-23
                                                  • …but faces challenges
                                                    • Figure 11: UK eating out market size and forecast, 2013-23
                                                  • The opportunities
                                                    • Forecast methodology
                                                    • Market Drivers

                                                      • Confidence holding up but many remain cautious
                                                          • Figure 12: Trends in how respondents would describe their financial situation, September 2009-August 2018
                                                        • Rising costs continue to put pressure on operators
                                                          • Business rates
                                                            • National Living Wage and National Minimum Wage
                                                              • UK employment continues to rise
                                                                • Figure 13: Employment and unemployment, by gender, 2013-23
                                                              • Delivery workers’ rights
                                                                • Growing population can benefit the eating out economy
                                                                  • Figure 14: Trends in the age structure of the UK population, 2013-23
                                                                • More choice, more competition
                                                                  • Figure 15: Eating out behaviours, June 2018
                                                                • Third-party ‘dark kitchens’
                                                                  • In-house delivery-only services
                                                                  • Companies and Brands – What You Need to Know

                                                                    • Casual dining chains diversify off the high street
                                                                      • Plastic-free initiatives
                                                                        • Greggs and McDonald’s perceived as the most value-oriented brands
                                                                          • 2018 a year of consolidation
                                                                          • Competitive Strategies

                                                                              • Acquisitions
                                                                                • JAB acquires Pret
                                                                                  • Coca-Cola acquires Costa
                                                                                    • Heineken acquires Punch
                                                                                      • Distribution
                                                                                        • Nando’s grows supermarket range
                                                                                          • Leon eyes Irish market
                                                                                            • Franco Manca expands north
                                                                                              • Refinancing
                                                                                                • Be At One completes refinancing with Santander
                                                                                                  • Wasabi receives funding from HSBC
                                                                                                    • Business support
                                                                                                      • Just Eat launches the ‘Business Booster’
                                                                                                        • Deliveroo launches restaurant reward scheme
                                                                                                        • Case Studies

                                                                                                          • Casual dining targets captive audiences
                                                                                                            • Workplace
                                                                                                              • Airports
                                                                                                                • Cruises
                                                                                                                  • Travel hubs
                                                                                                                    • Supermarkets
                                                                                                                      • Technology drives customer experience
                                                                                                                        • Email marketing
                                                                                                                          • Feedback marketing
                                                                                                                            • Pricing management
                                                                                                                            • Launch Activity and Innovation

                                                                                                                              • Plastic-free planet
                                                                                                                                • Deposit and return scheme
                                                                                                                                  • Reuse model – “like a Boris Bike”
                                                                                                                                    • Restaurant events catering
                                                                                                                                      • Food hygiene
                                                                                                                                      • Brand Research

                                                                                                                                          • Brand map
                                                                                                                                            • Figure 16: Attitudes towards and usage of selected foodservice brands, July 2018
                                                                                                                                          • Key brand metrics
                                                                                                                                            • Figure 17: Key metrics for selected foodservice brands, July 2018
                                                                                                                                          • Brand attitudes: Greggs and McDonald’s most value-oriented brands
                                                                                                                                            • Figure 18: Attitudes, by brand, July 2018
                                                                                                                                          • Brand personality: McDonald’s most fun and Costa most ethical
                                                                                                                                            • Figure 19: Brand personality – Macro image, July 2018
                                                                                                                                          • While Wetherspoon is most welcoming, it’s not as family-friendly as McDonald’s
                                                                                                                                            • Figure 20: Brand personality – Micro image, July 2018
                                                                                                                                          • Brand analysis
                                                                                                                                            • Most people unmoved by JD Wetherspoon’s efforts to improve healthy choices
                                                                                                                                              • Figure 21: User profile of JD Wetherspoon, July 2018
                                                                                                                                            • Greggs appeals to Millennials without alienating older generations
                                                                                                                                              • Figure 22: User profile of Greggs, July 2018
                                                                                                                                            • Costa Coffee wins Millennials over with healthy options and eco-friendly initiatives
                                                                                                                                              • Figure 23: User profile of Costa Coffee, July 2018
                                                                                                                                            • Subway stands out as healthiest brand of all
                                                                                                                                              • Figure 24: User profile of Subway, July 2018
                                                                                                                                            • Innovation and technology has helped transform Domino’s into a fun brand
                                                                                                                                              • Figure 25: User profile of Domino’s, July 2018
                                                                                                                                            • McDonald’s stands out as the most favourite brand of all
                                                                                                                                              • Figure 26: User profile of McDonald’s, July 2018
                                                                                                                                            • Pizza Hut fails to boost footfall despite refreshed restaurant image
                                                                                                                                              • Figure 27: User profile of Pizza Hut, July 2018
                                                                                                                                          • The Consumer – What You Need to Know

                                                                                                                                            • Number of overall visitors declined in 2018
                                                                                                                                              • Most eat in at pubs and buy takeaways from fish and chip or kebab shops
                                                                                                                                                • Friday takeaways have cannibalised dine-in sales
                                                                                                                                                  • Cost is a key barrier to weekday usage
                                                                                                                                                    • Consumers prioritise sharing experiences
                                                                                                                                                      • Customisable meals matter more to time-poor consumers
                                                                                                                                                      • Annual Changes in Eating Out Participation

                                                                                                                                                        • Decline in eating out
                                                                                                                                                          • Figure 28: Overall eating out usage, June 2018
                                                                                                                                                        • Many sit-down venues are under increasing pressure
                                                                                                                                                          • Grab-and-go destinations particularly desirable
                                                                                                                                                            • Figure 29: Restaurants and food outlets visited for eat-in meals, May 2017 and June 2018
                                                                                                                                                          • Popular takeaway cuisines lose out to healthier convenience
                                                                                                                                                            • Figure 30: Restaurants and food outlets visited for takeaway/delivery, May 2017 and June 2018
                                                                                                                                                        • Fast Food Venues Visited

                                                                                                                                                          • Most people eat in at coffee shops, burger and chicken outlets
                                                                                                                                                            • Figure 31: Fast food outlets visited for eat-in occasions June 2018
                                                                                                                                                          • Half of consumers eat in at one or two types of fast food outlets …
                                                                                                                                                            • Figure 32: Repertoire of fast food outlets visited for eat in occasions, June 2018
                                                                                                                                                          • Most people buy takeaways from fish and chip or kebab shops
                                                                                                                                                            • Burger and chicken bars the second type most visited for takeaways
                                                                                                                                                              • Figure 33: Fast food outlets visited for takeaway/delivery occasions, June 2018
                                                                                                                                                            • People are most likely to buy takeaway from one or two types of fast food outlets…
                                                                                                                                                              • Figure 34: Repertoire of fast food outlets visited for takeaway/delivery, June 2018
                                                                                                                                                          • Restaurants Visited

                                                                                                                                                            • Most people eat in at pub restaurants or bars
                                                                                                                                                              • Figure 35: Restaurants visited for eat in occasions, June 2018
                                                                                                                                                            • People are most likely to eat in at five or six types of restaurants
                                                                                                                                                              • Figure 36: Repertoire of restaurants visited for eat in occasions, June 2018
                                                                                                                                                            • Young families and under-45s driving demand for restaurant takeaways
                                                                                                                                                              • Figure 37: Restaurants visited for takeaway/delivery occasions, June 2018
                                                                                                                                                            • Ethnic restaurant takeaways the number one type
                                                                                                                                                              • Figure 38: Repertoire of restaurants visited for takeaway/delivery, June 2018
                                                                                                                                                          • Days of the Week Usage

                                                                                                                                                            • Saturdays attract highest footfall
                                                                                                                                                              • Figure 39: Days of the week usage for eating out-of-home occasions, June 2018
                                                                                                                                                            • Friday takeaways have cannibalised dine-in sales
                                                                                                                                                            • Barriers to Weekday Usage

                                                                                                                                                              • Cooking at home to save money
                                                                                                                                                                  • Figure 40: Reasons for not eating out-of-home Mondays to Thursdays, June 2018
                                                                                                                                                                • Customisable options matter more when consumers are time-starved
                                                                                                                                                                  • Figure 41: Reasons for not eating out-of-home Mondays to Thursdays, June 2018
                                                                                                                                                                • Innovative supermarket meals more appealing than boring menus
                                                                                                                                                                  • Figure 42: Reasons for not eating out-of-home Mondays to Thursdays, by eating out behaviours, June 2018
                                                                                                                                                              • Dining Companions

                                                                                                                                                                • Eating out-of-home is a family affair
                                                                                                                                                                  • Figure 43: Dining companions for eat-in versus takeaway/delivery occasions, June 2018
                                                                                                                                                                • Scope for weekday celebratory experiences
                                                                                                                                                                    • Figure 44: Eat-in dining companions, by days of the week usage for eat-in occasions, June 2018
                                                                                                                                                                  • Solo diners drive weekday takeaway or delivery
                                                                                                                                                                    • Figure 45: Takeaway/delivery dining companions, by days of the week usage for takeaway/delivery occasions, June 2018
                                                                                                                                                                • Eating Out Behaviours

                                                                                                                                                                  • It’s customer-oriented to offer customisable options
                                                                                                                                                                      • Figure 46: Eating out-of-home behaviours, June 2018
                                                                                                                                                                    • Operators under pressure to increase value proposition
                                                                                                                                                                      • Roadside kiosks
                                                                                                                                                                        • Figure 47: Costa Coffee roadside kiosk in London
                                                                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                        • Abbreviations
                                                                                                                                                                          • Consumer research methodology
                                                                                                                                                                          • Appendix – Market Size and Forecast

                                                                                                                                                                              • Figure 48: Best- and worst-case forecasts for the UK eating out market, by value, 2018-23
                                                                                                                                                                            • Forecast methodology

                                                                                                                                                                            Eating Out Review - UK - September 2018

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