Eating Out: The Decision Making Process - UK - August 2018
“Visits to foodservice venues are driven mostly by discounts, which puts pressure on operators to maintain trading levels. While promotional activities remain prevalent, there is potential for these to be specifically targeted at celebratory occasions. Meanwhile, chain operators can’t rely solely on the convenience of their high street locations. Instead, chains must demonstrate a clear brand image and win customers’ trust to engage with diners.”
- Trish Caddy, Foodservice Analyst
This report will look at the following areas:
- Visits are driven mostly by discounts
- So, what makes eating out special?
- How do chains win back customers?
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