Eating Out: The Decision Making Process - UK - July 2016
“More than half of diners would buy high quality food and the demand for standout dishes that diners can’t/don’t make at home shows there is scope to use fresh ingredients in innovative cooking methods as a strong selling point.”
– Trish Caddy, Foodservice Analyst
This report discusses the following key topics:
- High quality of food drives the venue choice of three in five diners
- Grab-and-go offers further potential to full-service venues
- Half of diners would like to see wider all-day breakfast foods to capture snacking occasions
In this Report, Mintel investigates the factors affecting consumers’ decision-making process with regards to foodservice venues. The scope of this Report is the eating out market within the UK, including eating in, ordering home delivery/takeaway.
The respondents were also asked about grab-and go-food, defined as “Grab-and-go food and drink is designed to be portable and suitable for eating/drinking away from the venue (eg on-the-go, at work etc). This type of food can typically be eaten straight from the container or wrapper in which it is sold without further preparation. These can include sushi boxes, hot soup in a pot/tub, hot pies, sandwiches/wraps etc.”
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