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Eating Out: The Decision Making Process - UK - July 2019

Covered in this report

In this report, Mintel analyses consumers’ decision-making process with regards to foodservice venues. The scope of this Report is the eating out-of-home (OOH) market within the UK, including ordering home delivery/takeaway.

This attitudinal report explores eating out habits in terms of usage and frequency of visit, changes in usage, interest in menu features and potential opportunities around advanced technologies. The report also examines selected initiatives by foodservice operators, such as product, venue development and marketing activities.

“High quality of food is no longer a luxury but an expected standard for restaurants and takeaways. As such, operators need to pivot away from a focus on convenience to instead capture the simple joy of eating outside of the home.”
– Trish Caddy, Senior Foodservice Analyst

This Report looks at the following areas:

  • Segmentation of “missions”
  • Technology in foodservice
  • Product quality matters

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • The eating out market is characterised by consumer confidence
              • Companies and brands
                • Technology drives innovation in foodservice
                  • The consumer
                    • Eating out participation fell in 2019
                      • Figure 1: Changes in participation in eating out, May 2018-May 2019
                    • Regular diners are propping up the eating out market
                      • Figure 2: Changes in frequency of eating out, May 2018-May 2019
                    • Eating at restaurants is a sociable activity
                      • Figure 3: Reasons for eating in at restaurants, May 2019
                    • Emotions drive consumers to order takeaways
                      • Figure 4: Reasons for ordering takeaway, May 2019
                    • Rise of third party delivery apps has fuelled spontaneity
                      • Figure 5: Eating out traits, May 2019
                    • Eating out is all about value for money
                      • Figure 6: Motivations for visiting one restaurant/takeaway over another, May 2019
                    • Huge potential for AI and robots in restaurants
                      • Figure 7: Interest in artificial intelligence in restaurants, May 2019
                    • What we think
                    • Issues and Insights

                      • Segmentation of “missions”
                        • The facts
                          • The implications
                            • Technology in foodservice
                              • The facts
                                • The implications
                                  • Product quality matters
                                    • The facts
                                      • The implications
                                      • The Market – What You Need to Know

                                        • The eating out market is characterised by consumer confidence
                                          • Ambitious target to cut food waste
                                            • Raising food hygiene standards
                                              • Government split over calories on menus
                                              • Market Drivers

                                                • Strong financial wellbeing buoys eating out…
                                                  • Figure 8: Trends in how respondents would describe their financial situation, January 2018-May 2019
                                                • …but some worse-off consumers have stopped eating out
                                                  • Figure 9: Changes in participation in eating out, by financial situation, May 2018-May 2019
                                                • Ambitious target to cut food waste
                                                  • Raising food hygiene standards
                                                    • Government split over calories on menus
                                                      • Hour of deliverance: dark kitchens
                                                      • Companies and Brands – What You Need to Know

                                                        • Cashless technology
                                                          • Forecasting technology
                                                            • Pager technology
                                                              • AI-powered menu boards
                                                                • Mobile apps
                                                                  • Smart waste bins
                                                                    • Robot chefs
                                                                    • Launch Activity and Innovation

                                                                      • Technology drives innovation in foodservice
                                                                        • Cashless payments
                                                                          • Cashless tipping jars
                                                                            • Forecasting technology
                                                                              • Pager technology
                                                                                • AI-powered menu boards
                                                                                  • Mobile apps
                                                                                    • Smart waste bins
                                                                                      • Robot chefs
                                                                                      • The Consumer – What You Need to Know

                                                                                        • Eating out participation fell in 2019
                                                                                          • Regular diners are propping up the eating out market
                                                                                            • Eating out at restaurants often for celebrations
                                                                                              • Rise of third party delivery apps has fuelled spontaneity
                                                                                                • Emotions drive consumers to order takeaways
                                                                                                  • Eating out is all about value for money
                                                                                                    • Huge potential for AI and robots in restaurants
                                                                                                    • Changes in Participation

                                                                                                      • Eating out participation fell in 2019
                                                                                                        • Figure 10: Changes in participation in eating out, May 2018-May 2019
                                                                                                    • Changes in Frequency

                                                                                                      • Regular diners are propping up the eating out market
                                                                                                        • Figure 11: Changes in frequency of eating out, May 2018-May 2019
                                                                                                      • Affordability is a key driver for eating in at restaurants
                                                                                                        • Figure 12: Changes in frequency in eating in at a restaurant once a week or more^, May 2018-May 2019
                                                                                                      • Takeaways eat into restaurant dine-in participation
                                                                                                        • Figure 13: Changes in frequency in ordering a takeaway once a week or more^, May 2018-May 2019
                                                                                                    • Reasons for Eating in Restaurants

                                                                                                      • Targeting the sociable over-45s
                                                                                                        • One in three are celebrating in a restaurant
                                                                                                          • Figure 14: Reasons for eating in at restaurants, May 2019
                                                                                                        • Catching up with loved ones
                                                                                                          • Targeting experience-hungry full-timers
                                                                                                            • Help them to de-stress
                                                                                                              • Let them try new food
                                                                                                                • Targeting “the family table”
                                                                                                                  • One in four young families avoids cooking
                                                                                                                    • One in five young families seeks ‘third place’
                                                                                                                    • Traits of Restaurant Diners

                                                                                                                      • Planners will look at a restaurant’s hygiene rating
                                                                                                                        • Figure 15: Traits of restaurant diners, May 2019
                                                                                                                      • Targeting 16-44-year-olds
                                                                                                                          • Figure 16: Live Victoriously campaign by Grey Goose Vodka, 2019
                                                                                                                        • Targeting over-45s
                                                                                                                        • Reasons for Ordering Takeaway

                                                                                                                          • Women want to enjoy a sense of wellbeing
                                                                                                                            • Figure 17: Reasons for ordering takeaway, May 2019
                                                                                                                          • Takeaways provide solutions for men
                                                                                                                          • Traits of Takeaway Consumers

                                                                                                                            • Takeaways are spontaneous, yet consumers rely on familiar independents
                                                                                                                                • Figure 18: Traits of takeaway consumers, May 2019
                                                                                                                            • Factors that Influence Decision-making

                                                                                                                              • A healthy brand builds trust with families
                                                                                                                                • Figure 19: Motivations for visiting one restaurant/takeaway over another, May 2019
                                                                                                                              • Women much more attentive to health and hygiene
                                                                                                                                • Men are more inclined to create their own meal
                                                                                                                                  • Eating out is all about value for money – TURF analysis
                                                                                                                                    • Figure 20: Motivations for visiting one restaurant/takeaway over another – TURF Analysis, May 2019
                                                                                                                                    • Figure 21: Motivations for visiting one restaurant/takeaway over another – TURF Analysis, May 2019
                                                                                                                                • Interest in Artificial Intelligence in Restaurants

                                                                                                                                  • Huge potential for AI and robots in restaurants
                                                                                                                                    • Figure 22: Interest in artificial intelligence in restaurants, May 2019
                                                                                                                                  • City-regional approach
                                                                                                                                    • Social media appeal
                                                                                                                                      • Man and machine
                                                                                                                                        • Be human for women
                                                                                                                                        • Eating Out by Consumer Segmentation

                                                                                                                                            • Experiencers are propping up the eating out market
                                                                                                                                              • Event Planners need prompts to eat out more often
                                                                                                                                                • Takeaways’ target consumers are not weekly users
                                                                                                                                                    • Figure 23: Frequency in eating out, by consumer segmentation, May 2019
                                                                                                                                                  • Dining out is a special treat for all
                                                                                                                                                      • Figure 24: Reasons for eating in at restaurants, by consumer segmentation, May 2019
                                                                                                                                                    • All groups often dine out with companions
                                                                                                                                                        • Figure 25: Traits of restaurant diners, by consumer segmentation, May 2019
                                                                                                                                                      • Emotions drive all groups to order takeaways
                                                                                                                                                          • Figure 26: Reasons for ordering takeaway, by consumer segmentation, May 2019
                                                                                                                                                        • All groups order takeaways spontaneously
                                                                                                                                                            • Figure 27: Traits of takeaway consumers, by consumer segmentation, May 2019
                                                                                                                                                          • High quality food appeals to all
                                                                                                                                                              • Figure 28: Motivations for visiting one restaurant/takeaway over another, by consumer segmentation, May 2019
                                                                                                                                                          • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                              • Abbreviations
                                                                                                                                                                • Consumer research methodology
                                                                                                                                                                  • TURF analysis methodology

                                                                                                                                                                  Eating Out: The Decision Making Process - UK - July 2019

                                                                                                                                                                  £1,995.00 (Excl.Tax)