Eating Out Trends - Brazil - August 2017
“It is important that restaurants continue investing in innovation, both in the menu and its environment, to maintain consumers’ interest and build loyalty. Actions that improve the cost-benefit of eating out can be more important than promotional prices.”
- Andre Euphrasio, Research Analyst
This report will look at the following areas:
- Encouraging older consumers to eat out
- Using world-of-mouth marketing to attract new customers
- Creating modern restaurants
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Table of contents
Overview
- What you need to know
- Report definition
- Gourmet
- Kilo restaurants
- What you need to know
Executive Summary
- Market drivers
- Aging population creates opportunities and challenges
- Unemployment rate is still high
- The consumer
- Snack bars are preferred when eating out while pizzerias are favored for takeout
- Figure 1: Consumption of eating out and ordering takeout, Brazil, May 2017
- Recommendations from friends and/or family motivates 44%
- Figure 2: Important factors when choosing a dish, Brazil, May 2017
- 32% of consumers are interested in meal deals
- Figure 3: Important factors when choosing a venue, Brazil, May 2017
- Restaurants need to invest in variety
- Figure 4: Attitudes and behaviors, Brazil, May 2017
- What we think
Issues and Insights
- Encouraging older consumers to eat out
- The facts
- The implications
- Using world-of-mouth marketing to attract new customers
- The facts
- The implications
- Creating modern restaurants
- The facts
- The implications
- Encouraging older consumers to eat out
The Market – What You Need to Know
- Aging population can affect consumption
- High unemployment can reduce visits to restaurants
- Aging population can affect consumption
Market Drivers
- Sugar remains a problem
- Aging population presents challenges and opportunities
- The Brazilian economy
- Inflation is showing signs of slowing down
- Unemployment rate has slight decrease
- Cuts in the interest rate continue
- Sugar remains a problem
Competitive Strategies
- Digital activity
- Temaki Station launches chatbot
- Pizza Hut uses geolocation system to send personalized ads
- Marketing and advertising
- Burger King features a drag queen in campaign
- Burger King takes advantage of competitor’s queue
- A new restaurant every day
- Outback creates the Festival of Fries
- P.F. Chang’s changes position in Brazil
- International innovations
- Quaker Oats involves consumers through menu innovation
- Family Mart offers customized breakfast “packages”
- Eatsa and Zume Pizza are betting on automation
- Digital activity
The Consumer – What You Need to Know
- Snack bars and bakeries are highly visited
- Recommendations and low prices are important
- Restaurants with promotions are appealing
- Consumers want variety and healthful dishes
- Snack bars and bakeries are highly visited
Consumption of Eating Out and Ordering Takeout
- Snack bars and bakeries are the most frequented venues
- Figure 5: Consumption of eating out and ordering takeout, Brazil, May 2017
- Promoting kilo restaurants
- Fast food restaurants with no table service are frequented by 55%
- Pizzerias are preferred when ordering takeout
- Young consumers are boosting the category
- Figure 6: Consumption of eating out and ordering takeout, by age, Brazil, May 2017
- Many AB consumers usually eat out
- Snack bars and bakeries are the most frequented venues
Important Factors When Choosing a Dish
- Competitive prices are important when choosing a dish
- Figure 7: Important factors when choosing a dish, Brazil, May 2017
- Highlighting the daily special
- Interesting descriptions can help consumers decide
- Competitive prices are important when choosing a dish
Important Factors When Choosing Venue
- Consumers want meal deals
- Figure 8: Important factors when choosing a venue, Brazil, May 2017
- Themed restaurants appeal to young consumers
- Targeting singles with premium services
- Consumers want meal deals
Attitudes and Behaviors
- Consumers want variety on menus
- Figure 9: Attitudes and behaviors, Brazil, May 2017
- Restaurants need to invest in healthful dishes
- Figure 10: Attitudes and behaviors, by age, Brazil, May 2017
- Combining food trucks with events
- Figure 11: Attitudes and behaviors, by people with/without children and singles and married, Brazil, May 2017
- Consumers want variety on menus
Appendix – Abbreviations and Supporting Information
- Abbreviations
- Abbreviations
Eating Out Trends - Brazil - August 2017