Echo Boomers and Finance - US - September 2009
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
This report looks at this emerging generation, known as Echo Boomers, Gen Y or Millennials, and examines their aspirations, the challenges they face and their unmet needs. Echo Boomers represent the next generational bulge. More numerous than Gen Xers, these children of Baby Boomers are being groomed to take the place of their parents as a prime target for financial services marketers. This generation grew up during a time of prosperity, but Echo Boomers are entering the workforce and starting to establish households at a time of immense economic uncertainty.
Many Echo Boomers are digital natives. Even more so than Gen Xers, Echo Boomers are comfortable with online media and use the internet as a primary information source and use it for their social and commercial interactions. Marketing to these young adults means understanding the way they access information in today’s changing media environment.
This report seeks to address these questions and more:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.