Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



Perhaps because of this, eco-accommodation in Europe is regarded as a niche tourism product, both in terms of the kind of holidays it facilitates and concerning its overall contribution to Europe’s tourism industry. By contrast, while eco-accommodation in other regions may be categorised as niche, in Latin America, Africa and Asia, establishments of this type often represent a prominent slice of the accommodation offer.

Despite not being as strong a sector in Europe as elsewhere around the globe, eco-accommodation on the continent is nevertheless growing in strength, as is evidenced by an ever-increasing number of eco-accommodation properties. Simply by broadening its understanding of the term eco-accommodation, the European tourism industry has circumvented its disadvantages and differentiated its eco-accommodation product offer away from natural attractions towards more culturally based assets.

What's included

What's included

Table of contents

Table of contents

  1. Introduction

    • Data Sources

      • Overview

          • Definition
            • Principles, guidelines and characteristics
              • The Québec World Ecotourism Summit 2002
                • A model of eco-accommodation guidelines
                  • Areas of in-practice responsibility that define eco-accommodation
                    • Development
                      • Local sourcing
                        • Energy
                          • Water and waste water
                            • Environment
                              • Social projects
                                • Education
                                  • Carbon management
                                  • Types of Eco-Accommodation in Europe

                                      • Eco-camps
                                        • Eco-gîtes
                                          • Eco-hotels
                                            • Eco-luxury
                                              • ‘Soft’ and ‘hard’ European eco-accommodation
                                                • Case study: The Hoopoe Yurt Hotel
                                                  • Industry insight: Henrietta Hunt, co-owner, The Hoopoe Yurt Hotel
                                                  • The European Eco-Accommodation Sector

                                                      • Europe’s tourism market
                                                        • Arrivals
                                                          • Figure 1: Arrivals in ten most visited countries globally, 2000-09
                                                          • Figure 2: International tourist arrivals by UNWTO regions, 1990-2009
                                                        • Indicators of the European eco-accommodation market
                                                          • Experiential tourists
                                                            • Adventure tourism
                                                              • Figure 3: UK holiday trips to Scotland, visitor activities undertaken, 2009
                                                            • Nature-based tourism
                                                              • Figure 4: Estimates of the contribution of nature-based tourists to tourism in Scotland, 2010
                                                            • Independent travellers
                                                              • Figure 5: UK outbound independent versus all overseas holidays, by volume and value, 2005-15
                                                              • Figure 6: Independent holidays, top UK outbound short-haul destinations, by number of visits, 2004-09
                                                            • Rural tourists
                                                              • Figure 7: Domestic UK trips, by type of destination, 2006-09
                                                            • Luxury travellers
                                                              • Figure 8: UK luxury travel tourists, by regional destination of last holiday, 2005-09
                                                            • Short-break holidays
                                                              • Figure 9: Domestic UK trips, by length of stay, 2006-10
                                                          • Marketing Eco-Accommodation in Europe

                                                              • Targeting experiential tourists
                                                                • Profiles and characteristics of ecotourists
                                                                  • Educational or expeditionary nature tourists
                                                                    • Dedicated or nature-nuts tourists
                                                                      • Mainline nature tourists
                                                                        • Casual nature tourists
                                                                          • Baby Boomers
                                                                            • Profiles and characteristics of European adventure tourists
                                                                              • Soft adventurers
                                                                                • Hard adventurers
                                                                                  • Figure 10: Important factors when choosing a holiday, by type of independent holiday, 2010
                                                                                • Luxury travellers
                                                                                  • Figure 11: UK luxury tourists, number of nights spent away on a luxury holiday, 2005-09
                                                                                • Short-break holidaymakers and last-minute bookers
                                                                                  • Digital eco-accommodation booking
                                                                                    • Agents
                                                                                      • Ecoclub SA
                                                                                        • Responsible Travel
                                                                                          • Greentraveller
                                                                                            • Public tourism promotion websites
                                                                                              • The Greenbox
                                                                                                • VisitScotland
                                                                                                  • Industry insight: Stephanie Woodward, senior European and programme development executive, VisitWales
                                                                                                    • Public relations
                                                                                                    • What Next?

                                                                                                      • Acquisition and consumption of water
                                                                                                        • Carbon management and eco-accommodation
                                                                                                          • Double-dip recession
                                                                                                            • Eco-accommodation trails
                                                                                                              • High-value staff and employment
                                                                                                                • Part-time eco-accommodation

                                                                                                                This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                                                • Market

                                                                                                                  Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                                                • Consumer

                                                                                                                  Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                                                • Brand/Company

                                                                                                                  Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                                                • Data

                                                                                                                  Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                Trusted by companies. Big and small.

                                                                                                                • bell
                                                                                                                • boots
                                                                                                                • google
                                                                                                                • samsung
                                                                                                                • allianz
                                                                                                                • kelloggs
                                                                                                                • walgreens
                                                                                                                • redbull
                                                                                                                • unilever
                                                                                                                • Harvard
                                                                                                                • pinterest
                                                                                                                • new-york-time