Economizing in the Home: DIY Retail - US - July 2009
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Mintel’s research detailed in this report shows that households across the income spectrum are cutting back on spending in areas ranging from basic repair services to major home renovations. This report focuses in particular on economizing efforts in the area of home improvement, including DIY activity oriented towards saving money. It examines the changing retail landscape as consumers turn to discounters and alternative retail channels such as thrift stores and Craig’s List to save money. It analyzes branding and advertising, with a focus on how retailers are re-shaping brand identity and reaching out to customers with special offers, energy-saving products and loyalty clubs.
The depth, scope and nature of DIY economizing in the home varies with gender, income, age, ethnicity and household make-up. The exclusive consumer data in this report is analyzed for distinct demographic groups.
This report provides insight on how home and garden retailers and suppliers can capitalize on the following trends:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.