Economizing in the Home: Professional Services - US - October 2009
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The recession beginning in December 2007 ended the longest bull-run in stocks in the history of the United States. In the wake of continued news of economic decline and hardship, consumers tightened their belts in 2008 and 2009, seeking to cut household costs, limit expenditures and maximize savings. Even if the worst of the recession is over, consumer behavior will be altered for some time. Behavioral changes from the current period are unlikely to be reversed overnight, as customers are expected to spend conservatively for several years.
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