Electrical Goods Retailing - Europe - May 2011
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Mintel has been able to produce forecasts for the electricals sector in 15 of the 19 countries covered in this report series and we expect those combined sector sales to increase by 19.5% between 2011 and 2016 compared to all retail sales growth of 18.7%.
Trading conditions have already improved in the markets that have seen the best economic recoveries, such as Germany and the Nordic markets.
However, the tough economic climate remains problematic in a number of markets and so we expect the likes of Greece, Ireland, Portugal and Spain to struggle through much of the forecast period before seeing a recovery.
As a discretionary spend sector, and one that has faced significant deflation along with competition from the non-specialists, we expect electricals specialists’ sales as a share of all retail sales to fall in five of the 15 European markets between 2011 and 2016.
Strongest growth is actually forecast for Germany, where after a prolonged period of sluggish growth in the retail sector, the strong economic outlook finally appears to be boosting consumer confidence.
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