Electrical Goods Retailing - France - February 2017
“Spending on electricals in France has been in decline for the last five years, but the three largest specialist retail groups have been growing strongly. The market has been transformed by online shopping, but the store-based specialists have generally kept up with the pure-players. The market is undergoing significant structural changes as the acquisition of Darty by Fnac is implemented. The merger of the two leading chains can only increase competition in the market, and we have seen some defensive moves amongst smaller players in the shape of buying alliances. Looking ahead, the key to success lies in combining the strengths of stores and online to create a seamless shopping experience.”
– Natalie Macmillan, Senior European Retail Analyst
For our consumer research this year we asked questions on the following topics:
- Which electricals products had been purchased over the last year
- How consumers are shopping: in-store or online
- Which retailers had been used for electricals shopping
- Reasons for shopping online or in-store.
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