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Electrical Goods Retailing - France - February 2019

“Electricals retailing in France is challenging due to the growth of online retailing and downward price pressures from the intense competition. Fnac Darty is the market leader, itself the result of a merger in 2016, and we are seeing several partnerships and alliances as specialists and non-specialists seek to shore up their positions. Stores remain the channel of choice but online is growing rapidly - 56% of electrical goods shoppers in our survey bought online via any device in the past year and 36% shopped at an online-only retailer.”

- Natalie Macmillan, Senior European Retail Analyst

This report will look at the following areas:

  • The influence of online
  • The cost of discounting

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive Summary

          • The market
            • Consumer spending
              • Figure 1: France: Consumer spending on electrical items (incl. VAT), 2014-18
            • Sector size and forecast
              • Channels of distribution
                • Figure 2: France: estimated distribution of spending on electrical/electronic goods by channel, 2018
              • Companies and brands
                • Key metrics
                  • Market shares
                    • Figure 3: France: Leading electrical retailers’ shares of spending on electricals, 2018
                  • Online
                    • The consumer
                      • What they buy
                        • Figure 4: France: electrical products bought in the last 12 months, January 2019
                      • How they shop
                        • Figure 5: France: usage of stores vs online when buying electrical/electronic products, by gender, January 2019
                      • Where they shop
                        • Figure 6: France: where they shop for electricals, whether in-store or online, January 2019
                      • Attitudes to shopping for electricals
                        • Figure 7: France: attitudes to shopping for electrical/electronic goods, January 2019
                      • What we think
                      • Issues and Insights  

                        • The influence of online
                          • The facts
                            • The implications
                              • The cost of discounting
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • Economy picking up after prolonged period of low growth
                                      • Specialists remain strong
                                        • Ongoing deflation
                                          • Specialists account for over half of spending
                                          • Consumer Spending

                                            • Signs of growth in the French economy
                                              • Low growth in spending on electricals
                                                  • Figure 8: France: Consumer spending on electrical items (incl. VAT), 2014-18
                                              • Sector Size and Forecast

                                                • Total retail sales recovering, further growth forecast for 2018
                                                  • Specialists outperform all retail sales
                                                    • Figure 9: France: Electricals specialists, sales excl VAT, 2014-18
                                                    • Figure 10: France: Electricals specialists, forecast sales, excl VAT, 2019-23
                                                • Inflation

                                                    • Figure 11: France: Consumer price inflation (HICP*), Annual % change, 2014-18
                                                    • Figure 12: France: Consumer price inflation on electrical items (HICP*), annual % change, July 2017-January 2019
                                                • Channels of Distribution

                                                    • Figure 13: France: Channels used to buy electrical goods, January 2019
                                                    • Figure 14: France: estimated distribution of spending on electrical/electronic goods by channel, 2018
                                                • Companies and Brands – What You Need to Know

                                                  • Fnac Darty leads
                                                    • Multiples growing share as independents decline
                                                      • Online market worth some €5.8 billion
                                                      • Leading Players

                                                        • Challenges for Fnac Darty
                                                          • Retail partnerships
                                                            • Marketplaces driving growth
                                                              • Online retailers
                                                                • Telecoms specialists
                                                                    • Figure 15: France: Leading electrical retailers, sales, 2014-18
                                                                    • Figure 16: France: Leading electrical retailers, outlet numbers, 2014-18
                                                                  • Sales per outlet
                                                                    • Figure 17: France: Leading electrical retailers, sales per outlet, 2014-18
                                                                • Market Shares

                                                                    • Figure 18: France: Leading electrical retailers’ shares of spending on electricals, 2014-18
                                                                • Online

                                                                  • Online activity
                                                                    • Shopping online
                                                                      • Figure 19: France: Proportion of people buying electrical items online in the last 12 months, 2014-18
                                                                    • Online sales of electricals
                                                                      • Leading online players
                                                                        • Figure 20: France: Estimated sales of electricals online by leading retailers, 2014-18
                                                                    • The Consumer – What You Need to Know

                                                                      • Almost 70% shopped for electrical goods in the past year
                                                                        • In-store still the channel of choice
                                                                          • Darty the most used store
                                                                            • Promotions eroding full price sales
                                                                              • Research before buying
                                                                              • What They Buy

                                                                                • Men, the young and more affluent most likely to buy
                                                                                  • Figure 21: France: Proportion of people buying any kind of electrical product in the last 12 months by generation group, January 2019
                                                                                • Mobile phones the most popular purchase
                                                                                  • Figure 22: France: electrical products bought in the last 12 months, January 2019
                                                                              • How They Shop – Online and In-store

                                                                                  • Figure 23: France: Channels used to buy electrical goods in the last 12 months, January 2019
                                                                                  • Figure 24: France: usage of stores vs online when buying electrical/electronic products, by gender, January 2019
                                                                                • Channels used by retailers bought from
                                                                                  • Figure 25: France: channel used by retailer bought from, January 2019
                                                                              • Where They Shop

                                                                                  • Figure 26: France: where they shop for electricals by store category, whether in-store or online, January 2019
                                                                                  • Figure 27: France: where they shop for electricals, whether in-store or online, January 2019
                                                                                • Who shops where
                                                                                  • Figure 28: France: profile of electricals shoppers by retailer used, January 2019
                                                                              • Attitudes to Shopping for Electrical Products

                                                                                • Too many promotions undermine trust
                                                                                  • Research before buying
                                                                                    • Figure 29: France: attitudes to shopping for electrical/electronic goods, January 2019
                                                                                  • Attitudes by retailers used
                                                                                    • Figure 30: France: agreement with the statement “Amazon is often the first site I go to when looking for electrical goods online” by where they shopped for electrical goods in the past 12 months, January 2019
                                                                                    • Figure 31: France: agreement with the statement “I often view electrical products in-store but buy them online ” by where they shopped for electrical goods in the past 12 months, January 2019
                                                                                    • Figure 32: France: agreement with the statement “Frequent promotions make paying full price for electrical products unnecessary” by where they shopped for electrical goods in the past 12 months, January 2019
                                                                                • Appendix: Data sources, Abbreviations and Supporting Information

                                                                                  • Abbreviations
                                                                                    • Data sources
                                                                                    • Amazon International

                                                                                        • What we think
                                                                                          • Prime
                                                                                            • Marketplace
                                                                                              • And what does that mean for electricals?
                                                                                                • Where next?
                                                                                                  • Company background
                                                                                                    • Company performance
                                                                                                      • Figure 33: Amazon: Sales by activity, 2018
                                                                                                    • Mintel estimates
                                                                                                      • GTV vs Consolidated vs Direct sales
                                                                                                        • Recent performance
                                                                                                          • Figure 34: Amazon Group: Group financial performance, 2014-18
                                                                                                          • Figure 35: Amazon International: Estimated retail sales performance, 2015-18
                                                                                                        • Sales of electrical goods
                                                                                                          • Figure 36: Amazon Europe: estimated sales of electrical products, 2018
                                                                                                        • Retail offering
                                                                                                          • Consumer profile
                                                                                                            • Product mix
                                                                                                              • Figure 37: Amazon UK: Estimated sales by product, 2017
                                                                                                            • Marketing
                                                                                                            • Euronics International

                                                                                                                • What we think
                                                                                                                  • Multichannel strategy compromised by group structure
                                                                                                                    • Rethinking the digital sales channel
                                                                                                                      • Reinventing physical points of sale
                                                                                                                        • Company background
                                                                                                                          • Company performance
                                                                                                                            • Figure 38: Euronics International: estimated group financial performance, 2013-17
                                                                                                                            • Figure 39: Euronics International: estimated outlet data, 2013-17
                                                                                                                          • Retail offering
                                                                                                                          • Fnac Darty

                                                                                                                              • What we think
                                                                                                                                • Taking charge of the product lifecycle
                                                                                                                                  • Benefits of merger close to being realised, but what next?
                                                                                                                                    • Retail Alliance put on hold for now
                                                                                                                                      • Company background
                                                                                                                                        • Company performance
                                                                                                                                          • Figure 40: Fnac Darty : Group financial performance, 2015-18
                                                                                                                                          • Figure 41: Fnac Darty : Outlet data, 2015-18
                                                                                                                                        • Retail offering
                                                                                                                                        • HTM Group

                                                                                                                                            • What we think
                                                                                                                                              • Pursuing expansion on all fronts
                                                                                                                                                • Makes about turn on franchising
                                                                                                                                                  • Online also benefits from partnerships
                                                                                                                                                    • Dangers of fixed expansion targets
                                                                                                                                                      • Company background
                                                                                                                                                        • Company performance
                                                                                                                                                          • Figure 42: HTM Group: Group sales performance, 2014-18
                                                                                                                                                          • Figure 43: HTM Group: Outlet data, 2014-18
                                                                                                                                                        • Retail offering

                                                                                                                                                        Electrical Goods Retailing - France - February 2019

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