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Description

Description

Covered in this report

Consumer spending on electricals in France is estimated to have increased by just 0.5% in 2019 to €28.3 billion (including VAT), a similar rate to 2018. The market is subject to downward pressure on prices, a key battleground in this sector. The specialist retail sector grew by an estimated 2%, to a total of €13 billion (excluding VAT) and has been growing its share of spending.


Within this some of the market-leading retailers have produced strong growth, but the voluntary/buying group segment, serving small independent retailers, has struggled and we have seen some structural changes. Online has changed the way people shop for electricals, but the leading chains have stayed ahead of the game, developing their omnichannel model, and increasing their share of spending as a result. Some are diversifying into the value-added goods and services sector, including insurance (eg smartphone protection plans) and the provision of repairs, as well as leveraging their store estate to provide a more attractive online offer (eg rapid fulfilment of orders) and to drive store footfall.

“Our consumer research shows opportunities for retailers to make their stores more customer-friendly and experiential, to become somewhere where shoppers can access advice and try out new technologies in fun and exciting new ways. Consumers are driven by price, but not in isolation, suggesting that retailers offering an engaging in-store environment, with added extras, such as repairs and warranties, can capitalise on their store network, at the same time integrating it with best practice online.”
– Natalie Macmillan, Senior European Retail Analyst

This report looks at the following areas:

  • What is the future of store-based electricals retailing in France?
  • How can AR and VR help electricals retailers?

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive summary

          • The market
            • Consumer spending
              • Figure 1: France: Consumer spending on electrical items (incl. VAT), 2015-19
            • Sector size and forecast
              • Channels of distribution
                • Figure 2: France: estimated distribution of spending on electrical/electronic goods by channel, 2019
              • Companies and brands
                • Key metrics
                  • Market shares
                    • Figure 3: France: Leading electrical specialists’ shares of spending on electricals items, 2019
                  • Online
                    • The consumer
                      • What they buy
                        • Figure 4: France: electrical products bought in the last 12 months, November 2019
                      • How they shop
                        • Figure 5: France: Channels used to buy electrical goods, in-store and online, January 2019 vs November 2019
                      • Where they shop
                        • Figure 6: France: where they shop for electricals, whether in-store or online, November 2019
                      • Attitudes to shopping for electricals
                        • Figure 7: France: attitudes to buying electrical/electronic goods, November 2019
                      • What we think
                      • Issues and insights

                        • What is the future of store-based electricals retailing in France?
                          • The facts
                            • The implications
                              • How can AR and VR help electricals retailers?
                                • The facts
                                  • The implications
                                  • The market – What you need to know

                                    • Weak spending on electricals
                                      • Specialist sector is buoyant
                                        • Inflation still deflating growth
                                          • Specialists account for over half of spending
                                          • Consumer spending

                                              • Low growth in spending on electricals
                                                  • Figure 8: France: Consumer spending on electrical items (including VAT), 2015-19
                                              • Sector size and forecast

                                                • A robust retail sector
                                                  • Electrical specialists outperform spending
                                                    • Figure 9: France: Electrical specialists, sales, excluding VAT, 2015-19
                                                    • Figure 10: France: Electrical specialists, Forecast sales, excluding VAT, 2020-24
                                                  • Inflation
                                                    • Figure 11: France: Consumer price inflation (HICP*) Annual % change, 2015-19
                                                    • Figure 12: France: Consumer price inflation on electrical items (HICP*), annual % change, January 2018-December 2019
                                                • Channels of distribution

                                                    • Figure 13: France: estimated distribution of spending on electrical/electronic goods by channel, 2019
                                                • Companies and brands – What you need to know

                                                  • Fnac Darty leads
                                                    • Cross-sector partnerships
                                                      • Rationalisation amongst buying groups
                                                        • Leading specialists capture almost two-thirds of market spend
                                                          • Online market worth some €5.8 billion
                                                          • Leading players

                                                              • Cross-sector and cross-banner partnerships
                                                                • Rationalisation amongst buying groups
                                                                  • Cdiscount
                                                                    • Figure 14: France: Leading electrical retailers, sales, 2015-19
                                                                    • Figure 15: France: Leading electrical retailers, outlets, 2015-19
                                                                  • Sales per outlet
                                                                    • Figure 16: France: Leading electrical retailers, sales per outlet, 2015-19
                                                                • Market shares

                                                                    • Figure 17: France: Leading electrical retailers: Shares of spending on electricals items, 2015-19
                                                                • Online

                                                                  • Online activity
                                                                    • Shopping online
                                                                      • Figure 18: France: Online purchasing of electrical items in last 12 months, 2015-19
                                                                    • Online sales of electricals
                                                                      • Leading online players
                                                                        • Figure 19: France: Estimated sales of electricals online by leading retailers, 2015-19
                                                                    • The consumer – What you need to know

                                                                      • Men shop more than women, apart from for mobile phones
                                                                        • Stores still more important than online
                                                                          • Darty and Amazon lead
                                                                            • Price still the overriding motivator
                                                                              • Technology is the future
                                                                                • Experiences can be a strength for stores
                                                                                • What they buy

                                                                                  • Men and the young most likely to buy
                                                                                    • Figure 20: France: Proportion of people buying any kind of electrical product in the last 12 months by age group, November 2019
                                                                                  • Mobile phones the most popular purchase
                                                                                    • Figure 21: France: electrical products bought in the last 12 months, November 2019
                                                                                • How they shop – Online and in-store

                                                                                    • Figure 22: France: Channels used to buy electrical goods, in-store and online, November 2019
                                                                                • Where they shop

                                                                                    • Figure 23: France: where they shop for electricals, whether in-store or online, November 2019
                                                                                  • Channels used by retailers bought from
                                                                                    • Figure 24: France: How and where they shop, Electricals specialists, November 2019
                                                                                • Attitudes to shopping for electrical products

                                                                                  • Price still the overriding motivator
                                                                                    • Technology is increasingly part of the buying journey
                                                                                      • Stores can use the “experience” factor
                                                                                        • Figure 25: France: attitudes to buying electrical/electronic goods, November 2019
                                                                                      • Attitudes by retailers used
                                                                                        • Figure 26: France: agreement with statements by where they shopped for electrical goods in the past 12 months, November 2019
                                                                                    • Appendix – Data sources, abbreviations and supporting information

                                                                                      • Abbreviations
                                                                                        • Data sources
                                                                                        • Amazon

                                                                                            • What we think
                                                                                              • Prime: the glue keeping the consumer facing business units together
                                                                                                • Consumer electronics: half of UK households have an Amazon device
                                                                                                  • Retail: Will Marketplace become a problem child?
                                                                                                    • Company background
                                                                                                      • Company performance
                                                                                                        • Figure 27: Amazon: sales by activity, 2019
                                                                                                      • Mintel estimates
                                                                                                        • Figure 28: Amazon.com Group: Group financial performance, 2015-19
                                                                                                        • Figure 29: Amazon International: estimated retail sales performance, 2015-19
                                                                                                      • Sales of electrical goods
                                                                                                        • Figure 30: Amazon Europe: estimated sale of electrical products, 2019
                                                                                                      • Retail offering
                                                                                                        • Product mix
                                                                                                          • Figure 31: Amazon UK: estimated sales by product, 2018
                                                                                                        • Marketing
                                                                                                        • Fnac Darty

                                                                                                            • What we think
                                                                                                              • Online looking good and still growing
                                                                                                                • Services offer scope to develop other revenue streams
                                                                                                                  • Sustainability is being put at the core of the company’s activities
                                                                                                                    • Partnerships boost knowledge and improve buying power
                                                                                                                      • Cross-banner developments
                                                                                                                        • Ticketing not core enough?
                                                                                                                          • Where now?
                                                                                                                            • Company background
                                                                                                                              • Company performance
                                                                                                                                • Figure 32: Fnac Darty : Group sales performance, 2015-19
                                                                                                                                • Figure 33: Fnac Darty : Outlet data, 2015-19
                                                                                                                              • Retail offering
                                                                                                                              • HTM Group

                                                                                                                                  • What we think
                                                                                                                                    • Deployment of smaller shop-in-shops
                                                                                                                                      • Ironing out in-store customer pain points
                                                                                                                                        • Market leadership aspirations in Belgium and Luxembourg
                                                                                                                                          • Expanded payment options to reach out to a wider audience
                                                                                                                                            • Eco-friendly ink cartridge refill service reducing single-use plastic waste
                                                                                                                                              • Company background
                                                                                                                                                • Company performance
                                                                                                                                                  • Figure 34: HTM Group: Estimated sales performance, 2015-19
                                                                                                                                                  • Figure 35: HTM Group: Outlet data, 2015-19
                                                                                                                                                • Retail offering
                                                                                                                                                • The European Buying Groups

                                                                                                                                                    • What we think
                                                                                                                                                      • Growth at group level
                                                                                                                                                        • Store numbers falling
                                                                                                                                                          • Online is difficult for voluntary groups
                                                                                                                                                            • Can customer service offset higher prices ?
                                                                                                                                                              • Looking ahead…
                                                                                                                                                                • Sales
                                                                                                                                                                  • Figure 36: Euronics and Expert: Selected countries, sales performance, 2014-18
                                                                                                                                                                • Stores
                                                                                                                                                                  • Figure 37: Euronics and Expert: Selected countries, store numbers, 2014-18
                                                                                                                                                                  • Figure 38: Euronics and Expert: countries of operation with local websites, 2020

                                                                                                                                                              This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                                                                                              • Market

                                                                                                                                                                Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                                                                                              • Consumer

                                                                                                                                                                Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                                                                                              • Brand/Company

                                                                                                                                                                Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                                                                                              • Data

                                                                                                                                                                Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                                                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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