Electrical Goods Retailing - Germany - February 2017
“German consumers across all ages are now completely at ease with shopping for electrical goods both online and in-store simultaneously allowing the market leader, Media-Saturn, to return to growth. The challenge for smaller specialists is finding a way to differentiate themselves in a sector where consumer spending has continued to fall despite a buoyant economy.”
– Thomas Slide, Retail Analyst
For our consumer research this year we asked questions on the following topics:
- Which electricals products had been purchased over the last year
- How consumers are shopping: in-store or online
- Which retailers had been used for electricals shopping
- Reasons for shopping online or in-store.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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