Electrical Goods Retailing - Germany - May 2012
Germany has seen the strongest economic recovery in Western Europe, with 3.0% real-terms growth in 2011. Th
e recovery is export-led and would look soundly based if it were not for the problems confronting the Euro. Eurostat forecasts the real-terms GDP growth rate will plunge to just 0.6% in 2012.
The support offered to more profligate members of the Eurozone is not popular with many of its voters, and there is discontent that years of fiscal rectitude in Germany is now being squandered. Such sentiment drove consumer confidence into negative territory in 2011.
In October 2011, the country’s leading economic institutes cautioned that growth may fall to zero in Q4 2011 and Q1 2012. Such a forecast proved to be overly pessimistic, with 1.5% real-terms growth in Q4 2011 slowing to 1.2% in Q1 2012 (latest).
This report series covers the 19 leading economies of Europe. In total these countries account for around 95% of all European retail sales, excluding Russia. The remaining ten countries are either too small (eg Luxembourg) or are not sufficiently well developed to warrant detailed coverage (eg Romania and Bulgaria). Many of the developing countries plus Russia and Turkey are covered in Mintel’s annual European Retail Handbook, as well as the Mintel report, Retailing in Emerging Markets – Europe, June 2011.
This data in its entirety is contained in the single copy 19-country report, which gives a full overview of electrical goods retailing in Europe. Single country reports are also available for the UK, France, Germany, Spain and Italy.
The focus of the full European report is the electrical goods specialists, which are generally the dominant players in the market. We have produced major profiles of 13 top electrical retail businesses in Europe including the four major buying groups.
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