Electrical Goods Retailing - Italy - February 2017
“With the vast majority of purchases taking place in-store, and given the value Italian consumers put on first-hand product experience and sales support, the electrical specialists still account for the largest share of consumer spend on electrical goods. However, our consumer research for this report identifies Amazon as the single most-used retailer for electrical purchasing and this highlights the importance of the online channel for the category. Those retailers that can offer consumers the best of both worlds - in-store and online - will be the ones most likely to see sales grow as Italian consumers adopt an increasingly multichannel approach to buying electrical products.”
– Steven Mayles, Retail Analyst
For our consumer research this year we asked questions on the following topics:
- Which electricals products had been purchased over the last year
- How consumers are shopping, in-store and online
- Which retailers had been used for electricals shopping
- Reasons for shopping online or in-store.
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