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Description

Description

For our report, we surveyed representative samples of consumers. This year our survey asked consumers in the Spanish market:

  • Which retailers, if any, have you bought electrical goods from, either online or in-store, in the last 12 months?
  • Which factors are most important to you when choosing one retailer over another?

What's included

What's included

Table of contents

Table of contents

  1. Introduction – Europe

    • Looking at a fragmented market
      • Consumer questions
        • Scope and coverage
          • Definitions
            • Financial definitions
              • Currencies
                • Sales per store, sales per sq m
                  • VAT rates
                    • Abbreviations
                      • Country codes
                      • Executive Summary

                        • Spending, inflation and unit sales
                          • Sector size and forecast
                            • Leading specialists
                              • Online
                                • The consumer: Where they shop
                                  • The consumer: What’s important
                                    • What we think
                                    • Spending, Inflation and Unit Sales

                                      • Key points
                                        • Market Size
                                          • Sector spend still falling
                                            • Figure 1: Spain: Consumer spending on electrical goods (incl. VAT), 2013 (est)
                                            • Figure 2: Spain: Consumer spending (incl. VAT), 2008-13
                                          • Inflation
                                            • Figure 3: Spain: Harmonised indices of consumer prices: Annual % change, January-December 2013
                                          • Unit volumes
                                            • Figure 4: Spain: Unit volume sales of selected major electrical goods categories, 2012-14
                                            • Figure 5: Spain: Definitions for unit volume market data
                                        • Channels of Distribution

                                            • Figure 6: Electrical goods, estimated channels of distribution, 2013
                                        • Sector Size and Forecast

                                          • Key points
                                              • Figure 7: Spain: Electrical specialists sales, 2008-13
                                              • Figure 8: Spain: Forecast electrical specialists sales, 2014-18
                                            • Enterprise, outlet and employee numbers
                                              • Figure 9: Spain: Electrical specialist outlets and employees, 2008-12
                                          • The Leading Specialists – Financials and Outlets

                                            • Key points
                                                • Figure 10: Spain: Leading retailers: Sales, 2011-13
                                                • Figure 11: Spain: Leading retailers: Outlet numbers, 2011-13
                                                • Figure 12: Spain: Leading retailers: Sales per outlet, 2011-13
                                            • Leading Specialists – Market Shares

                                                • Figure 13: Spain: Leading electrical specialists, share of all spending on electricals, 2011-13
                                            • Online

                                              • Key points
                                                • Market size
                                                  • The consumer
                                                      • Figure 14: Spain: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2009-13
                                                      • Figure 15: Spain: Where consumers have bought electrical goods online, 2013
                                                  • The Consumer – Where they Shop

                                                    • Key points
                                                      • What we asked
                                                        • Media Markt continues to dominate the market
                                                            • Figure 16: Spain: Where they bought electrical goods in the last 12 months, online or in-store, January 2014
                                                          • In-store/online split: Media Markt/Saturn leads in both channels
                                                              • Figure 17: Spain: Where they bought electrical goods in last 12 months, online versus in-store, January 2014
                                                            • Average age and affluence
                                                                • Figure 18: Spain: Where they bought electrical goods, by age and socio-economic group, January 2014
                                                              • By type of retailer
                                                                  • Figure 19: Spain: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014
                                                              • The Consumer – What’s Important

                                                                • Key points
                                                                  • What we asked
                                                                    • Price matters
                                                                        • Figure 20: Spain: Most important factors in choosing the retailer for electrical goods, January 2014
                                                                        • Figure 21: Spain: The consumer: Ranking of important factors in choosing the retailer for electrical goods, January 2014
                                                                    • Amazon Europe

                                                                        • What we think
                                                                          • Ease of transaction, excellence of fulfilment
                                                                            • €8 billion electricals sales
                                                                              • A brand as well as a retailer
                                                                                • Popularity across Europe
                                                                                  • Figure 22: The consumer: Percentage of respondents having bought electrical goods from Amazon in the past 12 months, November 2013
                                                                                • Company background
                                                                                  • Company performance
                                                                                      • Figure 23: Amazon Europe: Group sales performance, excl. sales tax, 2008-13
                                                                                    • Retail offering
                                                                                      • Figure 24: Number of products listed on Amazon.co.uk, by category, December 2013
                                                                                      • Figure 25: Amazon.co.uk: Product mix, by number of SKUs, December 2013
                                                                                  • Darty plc

                                                                                      • What we think
                                                                                        • Consolidating the business with a focus on the core France and Benelux markets
                                                                                          • Growth opportunities
                                                                                            • Company background
                                                                                              • Company performance
                                                                                                • Figure 26: Darty plc: Group financial performance, 2008/09-2012/13
                                                                                                • Figure 27: Darty plc: Outlet data, 2008/09-2012/13
                                                                                              • Retail offering
                                                                                              • E-Square

                                                                                                  • What we think
                                                                                                    • Company background
                                                                                                        • Figure 28: E-Square: Members and websites, by country of operation, 2014
                                                                                                        • Figure 29: E-Square: Affiliated online stores, 2014
                                                                                                      • Company performance
                                                                                                        • Figure 30: E-Square: Members’ estimated retail sales, by country/region, 2011-13
                                                                                                        • Figure 31: E-Square: Members’ approximate store numbers, by country/region, 2011-13
                                                                                                      • Denmark
                                                                                                        • Finland
                                                                                                          • France
                                                                                                            • Germany
                                                                                                              • Greece
                                                                                                                • Italy
                                                                                                                  • Portugal
                                                                                                                    • Spain
                                                                                                                      • UK
                                                                                                                        • Ukraine
                                                                                                                          • Retail offering
                                                                                                                          • Euronics International

                                                                                                                              • What we think
                                                                                                                                • Company background
                                                                                                                                  • Figure 32: Euronics: Members, countries and trading names, 2014
                                                                                                                                • Company performance
                                                                                                                                  • Figure 33: Euronics International: Group sales performance (excl. VAT), 2009-13
                                                                                                                                  • Figure 34: Euronics International: Outlet data, 2009-13
                                                                                                                                  • Figure 35: Euronics International: Sales per outlet, 2009-13
                                                                                                                                • Retail offering
                                                                                                                                • Expert International (Europe)

                                                                                                                                    • What we think
                                                                                                                                      • A tough market place for all
                                                                                                                                        • Challenging conditions in some markets
                                                                                                                                          • Behaving more like a multiple
                                                                                                                                            • Company background
                                                                                                                                              • Online
                                                                                                                                                  • Figure 36: Expert International, online shopping availability, 2014
                                                                                                                                                • Company performance
                                                                                                                                                  • Figure 37: Expert: Estimated sales at retail (excl. sales tax), 2009-13
                                                                                                                                                  • Figure 38: Expert: Outlet data, 2009-13
                                                                                                                                                • Expert Germany
                                                                                                                                                  • Expert Italy
                                                                                                                                                    • Expert Spain
                                                                                                                                                      • Expert France
                                                                                                                                                        • Expert Norway (Expert AS)
                                                                                                                                                          • Expert Denmark
                                                                                                                                                            • Expert Finland
                                                                                                                                                              • Expert Sweden
                                                                                                                                                                • Expert Greece
                                                                                                                                                                  • Expert Czech Republic
                                                                                                                                                                    • Expert Hungary
                                                                                                                                                                      • Retail offering
                                                                                                                                                                        • Store formats
                                                                                                                                                                        • Fnac

                                                                                                                                                                            • What we think
                                                                                                                                                                              • Company background
                                                                                                                                                                                • Company performance
                                                                                                                                                                                  • Figure 39: Fnac: Group financial performance, 2008-13
                                                                                                                                                                                  • Figure 40: Fnac: Sales breakdown, 2009-12
                                                                                                                                                                                  • Figure 41: Fnac: Group interim financial performance, 2012 and 2013
                                                                                                                                                                                  • Figure 42: Fnac: Sales breakdown, Interim period 2012 and 2013
                                                                                                                                                                                  • Figure 43: Fnac: Outlet data, 2008-12
                                                                                                                                                                                  • Figure 44: Fnac: Store types, 2012
                                                                                                                                                                                • Retail offering
                                                                                                                                                                                • Media-Saturn

                                                                                                                                                                                    • What we think
                                                                                                                                                                                      • Online
                                                                                                                                                                                        • Outside Germany
                                                                                                                                                                                          • Ownership
                                                                                                                                                                                            • Company background
                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                • For the nine months to September 2013
                                                                                                                                                                                                  • The first quarter of 2013/14 was dull
                                                                                                                                                                                                    • Online sales
                                                                                                                                                                                                      • Profitability
                                                                                                                                                                                                        • Figure 45: Media Markt/Saturn: Group sales performance, 2008/09-2012/13
                                                                                                                                                                                                        • Figure 46: Media Markt/Saturn: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                      • Appendix – Broader Market Environment

                                                                                                                                                                                                        • Online
                                                                                                                                                                                                          • Figure 47: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
                                                                                                                                                                                                          • Figure 48: Europe: Percentage of all individuals accessing the internet daily, 2009-13
                                                                                                                                                                                                        • Consumer confidence
                                                                                                                                                                                                          • Figure 49: Europe: Consumer confidence levels, February 2013-January 2014
                                                                                                                                                                                                        • Population
                                                                                                                                                                                                          • Figure 50: Europe: Population, total and by age group, 2010
                                                                                                                                                                                                          • Figure 51: Europe: Forecast population, total and by age group, 2015
                                                                                                                                                                                                          • Figure 52: Europe: Forecast population, total and by age group, 2020
                                                                                                                                                                                                        • Gross domestic product
                                                                                                                                                                                                          • Figure 53: Europe: Gross domestic product, at current prices, 2012
                                                                                                                                                                                                          • Figure 54: Europe: Real-terms year-on-year GDP growth, 2009-14
                                                                                                                                                                                                        • Consumer spending
                                                                                                                                                                                                          • Figure 55: Europe: Consumer spending, at current prices, 2012
                                                                                                                                                                                                          • Figure 56: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
                                                                                                                                                                                                        • Inflation
                                                                                                                                                                                                          • Figure 57: Europe: Harmonised indices of consumer prices – Annual % change, all items, 2009-13
                                                                                                                                                                                                          • Figure 58: Europe: Harmonised indices of consumer prices – Annual % change, personal care products, 2009-13
                                                                                                                                                                                                        • Interest rates
                                                                                                                                                                                                          • Figure 59: Europe: Central bank interest rates, 2009-13
                                                                                                                                                                                                      • Appendix – The Consumer – Spain

                                                                                                                                                                                                          • Figure 60: Most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 61: Next most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 62: Other stores from where electrical goods were purchased – In-store/Online, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 63: Least stores from where electrical goods were purchased – In-store/Online, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 64: Most popular stores from where electrical goods were purchased – In-store, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 65: Next most popular stores from where electrical goods were purchased – In-store, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 66: Other stores from where electrical goods were purchased – In-store, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 67: Most popular stores from where electrical goods were purchased – Online, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 68: Next most popular stores from where electrical goods were purchased – Online, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 69: Other stores from where electrical goods were purchased – Online, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 70: Most popular most important factors in choosing the retailer for electrical goods, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 71: Next most popular most important factors in choosing the retailer for electrical goods, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 72: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store/Online, Spain, January 2014
                                                                                                                                                                                                          • Figure 73: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store/Online, Spain, January 2014
                                                                                                                                                                                                          • Figure 74: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store, Spain, January 2014
                                                                                                                                                                                                          • Figure 75: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store, Spain, January 2014
                                                                                                                                                                                                          • Figure 76: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – Online, Spain, January 2014
                                                                                                                                                                                                          • Figure 77: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – Online, Spain, January 2014

                                                                                                                                                                                                      About the report

                                                                                                                                                                                                      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                                                      • The Consumer

                                                                                                                                                                                                        What They Want. Why They Want It.

                                                                                                                                                                                                      • The Competitors

                                                                                                                                                                                                        Who’s Winning. How To Stay Ahead.

                                                                                                                                                                                                      • The Market

                                                                                                                                                                                                        Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                                                      • The Innovations

                                                                                                                                                                                                        New Ideas. New Products. New Potential.

                                                                                                                                                                                                      • The Opportunities

                                                                                                                                                                                                        Where The White Space Is. How To Make It Yours.

                                                                                                                                                                                                      • The Trends

                                                                                                                                                                                                        What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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