Electrical Goods Retailing - Spain - February 2018
“While the economic climate in Spain has greatly improved and spending on electrical items has increased for the past four years, electrical specialists have been steadily losing market share, largely to the online channel and particularly to the likes of Amazon. Specialists must look not just to match Amazon in terms of prices and fulfilment options but also to accentuate their points of difference, such as being able to offer in-store trial and face-to-face advice to customers, if they are to continue to thrive.”
– Michael Oliver, Senior Retail Analyst
This report looks at the following areas:
- Retailers need to do more to enhance appeal of online electrical purchasing
- Tech rental option
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