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Electrical Goods Retailing - UK - February 2018

“Spending on electricals held up well in 2017 despite increased pressure on consumers’ finances. However, it was again the non-specialists that were the driver, particularly those with a strong presence online as spending increasingly moves to online channels. Demand is equally being driven by high levels of promotional activity, which whilst successful in driving short-term sales has the potential in the long run to undermine the pricing integrity of those within the sector.”

– Nick Carroll, Senior Retail Analyst

This report examines the following issues:

  • Discounting: friend or foe?
  • How can retailers continue to grow if discretionary spending falls?
  • How can specialists best utilise their expertise in a digital world?

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Real incomes feeling the squeeze
              • Figure 1: Real wage growth: wages growth vs inflation, January 2014-December 2017
            • Spending on electricals accelerates in 2017
              • Figure 2: Consumer spending on all electrical products: market size and forecast (including VAT), 2012-22
            • Specialists continue to lose share
              • Figure 3: Electrical goods specialists as a % of all consumer spending on electrical goods (incl. VAT), 2012-18
            • Companies and brands
              • Dixons Carphone still the dominant player, but share is slipping
                • Figure 4: Estimated market shares of the leading specialist and non-specialist retailers of electrical goods, 2017
              • Half of spending now comes through online
                • Figure 5: Estimated online sales of electrical goods (including VAT), as a % of total consumer spending on electrical goods, 2013-17
              • The Amazon brand is outperforming rivals
                • Figure 6: Attitudes towards and usage of selected brands, January 2018
              • The consumer
                • Mobile phones the most popular purchase
                  • Figure 7: Types of electrical products purchased in the past 12 months, November 2017
                • More consumers buy online than in-store
                  • Figure 8: How consumers browsed for and purchased electrical goods in the past year, November 2017
                • Amazon the most popular destination to purchase electricals
                  • Figure 9: Retailers used to purchase electrical goods in the past 12 months, by in-store and online, November 2017
                • Levels of discounting online are high…
                  • Figure 10: Full price vs discount purchases, by in-store/online, November 2017
                • …which threatens to undermine full-price integrity
                  • Figure 11: Attitudes towards trust in electrical retailers’ pricing, November 2017
                • Advice crucial to the electricals purchase journey
                  • Figure 12: What consumers would do if buying high- and low-value electricals, November 2017
                • Could falling real income bring about more ‘fix-it-up’ behaviours?
                  • Figure 13: Attitudes towards buying new electrical goods, November 2017
                • Electricals the most purchased products on Black Friday 2017
                  • Figure 14: Items purchased during Black Friday 2017, December 2017
                • What we think
                • Issues and Insights

                  • Discounting: friend or foe?
                    • The facts
                      • The implications
                        • How can retailers continue to grow if discretionary spending falls?
                          • The facts
                            • The implications
                              • How can specialists best utilise their expertise in a digital world?
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • Real incomes fall in 2017
                                      • Housing market flat year on year
                                        • Spending on electricals accelerates in 2017
                                          • Specialists struggle to keep pace
                                          • Market Drivers

                                            • Retail sales hold up relatively well in 2017
                                              • Figure 15: Annual % change in all retail sales, electrical household appliance specialists and computers & telecoms equipment specialists, non-seasonally adjusted value series, January 2016-December 2017
                                              • Figure 16: Annual % change in all retail sales, electrical household appliance specialists and computers & telecoms equipment specialists, non-seasonally adjusted volume series, January 2016-December 2017
                                            • Average weekly sales peak in Q4
                                              • Figure 17: Average weekly retail sales in the electrical household appliance specialists and computers and telecommunications specialists categories, October 2016-December 2017
                                            • Prices more volatile over the year
                                              • Figure 18: Price inflation: annual rate of change in core electrical categories, by month, 2017
                                              • Figure 19: Price inflation: annual rate of change in core electrical categories, 2011-17
                                            • Real income squeeze
                                              • Figure 20: Real wage growth: wages growth vs inflation, January 2014-December 2017
                                            • Credit use hits recent peak
                                              • Figure 21: Value of total unsecured lending (excluding loans from the Student Loans Company), 2008-17
                                            • Property transactions flat in 2017
                                              • Figure 22: Number of property residential transactions with a value of over £40,000 completed in the UK, June 2016-November 2017
                                              • Figure 23: Number of property residential transactions with a value of over £40,000 completed in the UK, 2006-17
                                            • Renting rises
                                              • Figure 24: UK households, by tenure, 2011-16
                                              • Figure 25: Percentage of 20-34-year-olds living with their parents, by gender, 1996-2017
                                          • Market Size and Forecast

                                            • Spending gathers pace in 2017 helped by inflation
                                              • Figure 26: Consumer spending on all electrical products: market size and forecast (including VAT), 2012-22
                                              • Figure 27: Consumer spending on all electrical products: market size and forecast (including VAT, in current and constant prices, 2012-22
                                            • Segment forecasts
                                                • Figure 28: Core electrical goods segments as a percentage of the total market, 2014-17
                                              • Household appliances
                                                • Figure 29: Household appliances: segment size and forecast (including VAT), 2012-22
                                                • Figure 30: Household appliances: segment size and forecast (including VAT), in current and constant prices, 2012-22
                                              • Computing and telecoms
                                                • Figure 31: Computing and telecoms goods: segment size and forecast (including VAT), 2012-22
                                                • Figure 32: Computing and telecoms goods: segment size and forecast (including VAT), in current and constant prices, 2012-22
                                              • Audio-visual and photographic goods
                                                • Figure 33: Audio-visual and photographic goods: segment size and forecasts (including VAT), 2012-22
                                                • Figure 34: Audio-visual and photographic goods: segment size and forecast (including VAT), in current and constant prices, 2012-22
                                              • Personal care appliances
                                                • Figure 35: Personal care appliances: segment size and forecast (including VAT), 2012-22
                                                • Figure 36: Personal care appliances: segment size and forecast (including VAT), in current and constant prices, 2012-22
                                              • Forecast methodology
                                              • Specialist Sector Size

                                                • Specialists continue to lose share
                                                  • Figure 37: Electrical goods specialists as a % of all consumer spending on electrical goods (incl. VAT), 2012-18
                                                  • Figure 38: Electrical goods specialist sector sales (incl. and excluding VAT), 2013-18
                                                • Falling number of specialists underlines the challenges faced by the sector
                                                  • Figure 39: Electrical specialists enterprise numbers, 2008-16
                                                  • Figure 40: Number of retail outlets, 2012-17
                                                  • Figure 41: Average number of employees in the electrical specialist sector, 2008-16
                                              • Channels of Distribution

                                                • Online-only retailers continue to be the big winners
                                                  • Figure 42: Estimated distribution of spending on electrical goods (excluding VAT), 2016 and 2017
                                              • The Consumer – What You Need to Know

                                                • Mobile phones the most popular electrical purchase
                                                  • More consumers buy online than in-store
                                                    • Amazon dominant in the electricals market
                                                      • Frequent discounts have the potential to undermine full-price integrity
                                                        • Advice crucial to the electrical buying process
                                                          • Consumers may look to repair rather than buy if market pressures continue
                                                            • Black Friday continues to grow, and electricals are a driver
                                                            • What They Bought and What They Plan to Buy

                                                              • Mobile phones remain most popular item purchased
                                                                • Figure 43: Types of electrical products purchased in the past 12 months, November 2017
                                                              • Trend data: Rise in mobile phones and a fall in tablets
                                                                • Figure 44: Types of electrical products purchased in the past 12 months, 2015-17
                                                              • Repertoire of products purchased in the last year
                                                                • Figure 45: Repertoire of products purchased in the past 12 months, November 2017
                                                              • Nearly two thirds of consumers plan to buy an electrical product
                                                                • Figure 46: Planned purchase of electrical goods in the next 12 months, November 2017
                                                              • Planned purchases repertoire
                                                                • Figure 47: Repertoire of planned purchase of electrical goods in the next 12 months, November 2017
                                                            • How They Browsed and Bought

                                                              • Online crucial for the electricals sector
                                                                • Figure 48: How consumers browsed for and purchased electrical goods in the past year, November 2017
                                                              • Smartphone purchasing growing strongly
                                                                • Figure 49: How consumers purchased electrical goods, November 2016 and November 2017
                                                              • Younger consumers more likely to buy online and via a smartphone
                                                                • Figure 50: How consumers purchased electrical goods, by age, November 2017
                                                              • Personal care appliances and small appliances over-index in-store
                                                                • Figure 51: How consumers purchased electrical goods, by products purchased in the past 12 months, November 2017
                                                            • Retailers Used

                                                              • Amazon the most popular retailer overall…
                                                                • Figure 52: Retailers used to purchased electrical goods in the past 12 months, November 2017
                                                              • The leading players have mass-market appeal
                                                                • Figure 53: Retailers used to purchase electrical goods in the past 12 months, by age and socio-economic group, November 2017
                                                              • Amazon dominants online
                                                                • Figure 54: Retailers used to purchased electrical goods in the past 12 months, by in-store and online, November 2017
                                                              • Online vs in-store demographic split
                                                                • Figure 55: Retailers used to purchase electrical goods in the past 12 months, by in-store and online, by age, November 2017
                                                              • The majority stick to a single retailer
                                                                • Figure 56: Repertoire of electrical retailers shopped with in the past 12 months, in-store and online, November 2017
                                                                • Figure 57: Repertoire of electrical retailers shopped with in-store the past 12 months, by retailer shopped with in-store, November 2017
                                                                • Figure 58: Repertoire of electrical retailers shopped with in the past 12 months, in-store and online, November 2017
                                                            • Discounting in Electricals

                                                              • Just over half paid full price
                                                                • Figure 59: Full price vs discount purchases, November 2017
                                                              • High levels of promotional activity are causing consumers to question pricing
                                                                • Figure 60: Attitudes towards trust in electrical retailers’ pricing, November 2017
                                                              • Online shows a higher level of purchasing at discounted prices
                                                                • Figure 61: Full price vs discount purchases, by in-store/online, November 2017
                                                              • Level of discount purchasing by retailer
                                                                • Figure 62: Full price vs discount purchases, by retailers used to purchase electrical goods, November 2017
                                                            • Purchase Journey for High- and Low-value Electricals

                                                              • Consumers more likely to do research for high-value purchases
                                                                • Figure 63: What consumers would do if buying high- and low-value electricals, November 2017
                                                              • Younger consumers value advice, whilst older consumers want to see products first
                                                                • Figure 64: What consumers would do if buying high-value electricals, by age, November 2017
                                                                • Figure 65: What consumers would do if buying low-value electricals, by age, November 2017
                                                              • Older consumers likely to have a more thorough buying process
                                                                • Figure 66: Repertoire of actions taken before purchasing high/low-value electrical items, November 2017
                                                            • Attitudes towards Purchasing New Technology

                                                              • Falling real incomes may see the return of ‘fix-it-up’ behaviours
                                                                • Figure 67: Attitudes towards buying new electrical goods, November 2017
                                                              • 25-34s more likely to desire new tech irrespective of price
                                                                • Figure 68: Agreement with attitudes towards buying new electrical goods, by age, November 2017
                                                                • Figure 69: Agreement with attitudes towards buying new electrical goods, by socio-economic group, November 2017
                                                              • Potential video games consoles and camera buyers more susceptible to changes in finances
                                                                • Figure 70: Agreement with attitudes towards buying new electrical goods, by products likely to be purchased in the next year, November 2017
                                                            • Black Friday 2017

                                                                • Over half engaged with Black Friday
                                                                  • Figure 71: Participation in Black Friday 2017, December 2017
                                                                • Electricals are the most purchased items
                                                                  • Figure 72: Items purchased during Black Friday 2017, December 2017
                                                                • Average spending tops £200 on Black Friday
                                                                  • Figure 73: Average spending during Black Friday 2017, December 2017
                                                                • Retailers used
                                                                  • Figure 74: Retailers shopped with during Black Friday 2017, December 2017
                                                                • Black Friday displaces demand
                                                                  • Figure 75: Black Friday 2017 behaviours, December 2017
                                                              • Leading Retailers – What You Need to Know

                                                                • Online specialists growing quickest
                                                                  • Amazon continues to soar
                                                                    • Dixons Carphone remains the dominant player
                                                                      • Over half of spending comes through online
                                                                        • AR has potential to cause further headaches for stores
                                                                          • Amazon’s brand is strong
                                                                          • Leading Specialists

                                                                              • Market leader Dixons Carphone continues to grow
                                                                                • AO.com sales on the up
                                                                                  • Appliances Direct is the fastest growing specialists
                                                                                    • BrightHouse sales fall
                                                                                      • Maplin profits almost halve over the year
                                                                                        • Figure 76: Leading specialist retailers of electrical goods: total net revenues, 2013/14- 2017/18
                                                                                        • Figure 77: Leading specialist retailers, CAGR of net revenues, 2013/14-2016/17
                                                                                      • Outlets and sales per outlet
                                                                                        • Figure 78: Leading retailers of electrical goods, outlet numbers, 2013/14-17/18
                                                                                        • Figure 79: Leading specialist retailers of electrical goods, annual sales per outlet, 2012/13-16/17
                                                                                      • Operating profits and margins
                                                                                        • Figure 80: Leading specialist retailers of electrical goods, operating profits, 2013/14-2016/17
                                                                                        • Figure 81: Leading specialist retailers of electrical goods, operating margins, 2013/14-2016/17
                                                                                      • Sales area and sales densities
                                                                                        • Figure 82: Leading specialist retailers of electrical goods, estimated sales area, 2012-16
                                                                                        • Figure 83: Leading specialist retailers of electrical goods, sales per square metre, 2012-16
                                                                                    • Leading Non-Specialists

                                                                                      • Amazon maintains its lead
                                                                                        • GAME sales continues to fall, but upturn in sight
                                                                                          • Sainsbury’s/Argos sales edge up
                                                                                            • Figure 84: Leading non-specialist retailers’ estimated sales of electronic goods (excluding VAT), 2013-17
                                                                                            • Figure 85: Leading non-specialist retailers, CAGR in electrical goods sales, 2013-17
                                                                                            • Figure 86: Estimated Amazon and eBay total GTV/GMV electrical sales, 2015-17
                                                                                          • GAME cuts store numbers in poor year
                                                                                            • Figure 87: Leading non-specialist retailers of electrical goods, outlet numbers, 2013-17
                                                                                        • Market Shares

                                                                                          • Dixons Carphone still the dominant player, but share is slipping
                                                                                              • Figure 88: Estimated market shares of the leading specialist and non-specialist retailers of electrical goods, 2017
                                                                                              • Figure 89: Estimated market shares of the leading specialist and non-specialist retailers of electrical goods, 2015-17
                                                                                          • Mobile Phone Specialists

                                                                                            • The market
                                                                                              • Mobile network connections
                                                                                                • Figure 90: Value of retail mobile network connections in the UK, 2012-17
                                                                                                • Figure 91: Average monthly revenue per subscription, by contract type, 2011-16
                                                                                              • EE the single largest network
                                                                                                • Figure 92: Network usage, October 2017
                                                                                              • Network providers – Key retail metrics
                                                                                                • Figure 93: Estimated store numbers of the big four network providers, 2017
                                                                                                • Figure 94: Leading network providers: Financials, 2013-16
                                                                                              • Carphone Warehouse
                                                                                                  • Figure 95: Carphone Warehouse: Key metrics, 2014-18
                                                                                              • Online

                                                                                                • Online accounts for over 50% of spending
                                                                                                  • Figure 96: Estimated online sales of electrical goods (including VAT), 2013-17
                                                                                                • The reach of online is far more than the final purchase
                                                                                                  • Figure 97: Why they prefer to shop online for electrical goods, November 2016
                                                                                                • Amazon the dominant player online
                                                                                                  • Figure 98: Leading online retailers’ estimated shares of online spending on electrical goods, 2017
                                                                                              • Space Allocation Summary

                                                                                                  • Figure 99: Leading electricals retailers, summary space allocation estimates, January 2018
                                                                                                • Detailed space allocation
                                                                                                  • Figure 100: Leading electricals retailers, detailed space allocation estimates, January 2018
                                                                                                  • Figure 101: Leading electricals retailers, detailed space allocation estimates, January 2018
                                                                                                • Electrical departments in supermarkets
                                                                                                  • Figure 102: Supermarkets: Estimated electricals space as a percentage of total floor space, January 2018
                                                                                              • Retail Product Mix

                                                                                                  • Space allocation
                                                                                                    • Figure 103: UK electricals retailers, space allocation, 2017
                                                                                                    • Figure 104: Leading electricals retailers, electricals space, 2016/17
                                                                                                  • Sales density
                                                                                                    • Figure 105: Leading electricals retailers, estimated sales densities by broad product area, 2016/17
                                                                                                  • Sales by broad product category
                                                                                                    • Figure 106: Leading electricals retailers, estimated sales by broad product area, 2016/17
                                                                                                  • Market shares
                                                                                                    • Figure 107: Leading electricals retailers, estimated market share by broad product area, 2016/17
                                                                                                • Innovation and Launch Activity

                                                                                                  • John Lewis to raise Quiet Mark awareness on shop store windows
                                                                                                    • Figure 108: Kettle with Quiet Mark tag
                                                                                                  • Amazon adds augmented reality to its mobile app and teams up with BMW
                                                                                                    • Figure 109: Amazon AR view
                                                                                                  • Dixons Travel expands with two new innovative stores
                                                                                                    • Sainsbury’s teams up with EE in store expansion
                                                                                                      • GAME expands concessions into Maplin and WH Smith
                                                                                                        • Maplin teams up with repair specialist iSmash
                                                                                                          • Carphone Warehouse teams up with Goji and Nails Inc
                                                                                                            • Beats and drams available in new London store
                                                                                                              • Sonos opens concept store in London and teams up with IKEA
                                                                                                                • Hughes Electrical invests in demonstration kitchen
                                                                                                                  • Roberts introduces new turntable amid vinyl revival
                                                                                                                    • Smeg launches in Harrods and collaborates with Dolce & Gabbana
                                                                                                                    • Advertising and Marketing Activity

                                                                                                                      • Advertising expenditure falls 5% year on year in 2017
                                                                                                                        • Figure 110: Recorded above-the-line, online display and direct mail total advertising expenditure by UK electrical retailers, 2013-17
                                                                                                                      • Dixons continues to hold the crown of advertising expenditure, but is cutting back
                                                                                                                        • Figure 111: Leading UK retail advertisers of electrical products: recorded above-the-line, online display and direct mail total advertising expenditure, 2013-17
                                                                                                                      • Television advertising remains strong
                                                                                                                        • Figure 112: Total UK retail advertising: recorded above-the-line, online display and direct mail total advertising expenditure, by media type, 2013-17
                                                                                                                      • Campaign highlights
                                                                                                                        • Dixons Carphone partners with ultramarathon event Race to the Stones
                                                                                                                          • Argos’ Mew-Tube
                                                                                                                            • Currys PC World Christmas ad focuses on employees
                                                                                                                              • Advertising by media type
                                                                                                                                • Figure 113: Leading and total UK retail advertisers of electrical products: recorded above-the-line, online display and direct mail total advertising expenditure, by media type, 2017
                                                                                                                              • Nielsen Ad Intel coverage
                                                                                                                              • Brand Research

                                                                                                                                  • What you need to know
                                                                                                                                    • Brand map
                                                                                                                                      • Figure 114: Attitudes towards and usage of selected brands, January 2018
                                                                                                                                    • Key brand metrics
                                                                                                                                      • Figure 115: Key metrics for selected brands, January 2018
                                                                                                                                    • Brand attitudes: Amazon and AO.com leading online
                                                                                                                                      • Figure 116: Attitudes, by brand, January 2018
                                                                                                                                    • Brand personality: Amazon, AO.com and Argos have the fun factor
                                                                                                                                      • Figure 117: Brand personality – Macro image, January 2018
                                                                                                                                    • John Lewis has the stylish edge
                                                                                                                                      • Figure 118: Brand personality – Micro image, January 2018
                                                                                                                                    • Brand analysis
                                                                                                                                      • Amazon: mass-market appeal that most would recommend
                                                                                                                                        • Figure 119: User profile of Amazon, January 2018
                                                                                                                                      • AO.com: those who use the brand are impressed
                                                                                                                                        • Figure 120: User profile of AO.com, January 2018
                                                                                                                                      • Apple Store: style with some substance
                                                                                                                                        • Figure 121: User profile of Apple Store, January 2018
                                                                                                                                      • Argos: strong awareness but experience could be improved
                                                                                                                                        • Figure 122: User profile of Argos, January 2018
                                                                                                                                      • John Lewis: Exclusive whilst remaining accessible
                                                                                                                                        • Figure 123: User profile of John Lewis, January 2018
                                                                                                                                      • Currys PC World: strong awareness but experience is lacking
                                                                                                                                        • Figure 124: User profile of Currys PC World, January 2018
                                                                                                                                      • Carphone Warehouse: Issues with trust
                                                                                                                                        • Figure 125: User profile of Carphone Warehouse, January 2018
                                                                                                                                    • Amazon.com Inc

                                                                                                                                        • What we think
                                                                                                                                          • Where next?
                                                                                                                                            • Geographical expansion
                                                                                                                                              • Prime
                                                                                                                                                • Marketplace
                                                                                                                                                  • AWS
                                                                                                                                                    • Profitability
                                                                                                                                                      • Where next?
                                                                                                                                                        • Company background
                                                                                                                                                          • Company performance
                                                                                                                                                            • Published sales and total sales volumes
                                                                                                                                                                • Figure 126: Amazon: sales breakdown, by source of income, 2015-17
                                                                                                                                                                • Figure 127: Amazon: sales breakdown, by source of income, 2017
                                                                                                                                                              • Gross transaction revenue (GTV)
                                                                                                                                                                  • Figure 128: Amazon: estimated group gross transaction revenue, 2015-17
                                                                                                                                                                • GTV by country
                                                                                                                                                                  • Figure 129: Amazon.com Inc: group financial performance, 2013-17
                                                                                                                                                                • Sales of electricals
                                                                                                                                                                  • Figure 130: Amazon Europe: estimated sales of electrical goods, 2015-17
                                                                                                                                                                • Retail offering
                                                                                                                                                                • AO World Plc

                                                                                                                                                                    • What we think
                                                                                                                                                                      • Mobile shopping launched across all territories
                                                                                                                                                                        • Building brand awareness
                                                                                                                                                                          • Enhanced customer proposition in Europe
                                                                                                                                                                            • Reaching out to new customers via marketplaces
                                                                                                                                                                              • Logistics investment to meet increased demand
                                                                                                                                                                                • Bolstering commitment to the environment
                                                                                                                                                                                  • Company background
                                                                                                                                                                                    • Company performance
                                                                                                                                                                                      • Figure 131: AO World Plc: group financial performance, 2012/13-2016/17
                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                    • Apple Retail UK

                                                                                                                                                                                        • What we think
                                                                                                                                                                                          • The human face of Apple Inc.
                                                                                                                                                                                            • Stores becoming larger and more informal…
                                                                                                                                                                                              • …as well as more experiential
                                                                                                                                                                                                • Where next?
                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                      • Figure 132: Apple Retail UK: group financial performance, 2012/13-2016/17
                                                                                                                                                                                                      • Figure 133: Apple Retail UK: outlet data, 2012/13-2016/17
                                                                                                                                                                                                      • Figure 134: Apple Retail: European stores, 2014-18
                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                    • Argos

                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                          • Convenience store pick-up
                                                                                                                                                                                                            • Increasing Fast Track delivery capability
                                                                                                                                                                                                              • Catalogue could be scrapped for good as more customers shop online
                                                                                                                                                                                                                • Bigger and more varied product choice
                                                                                                                                                                                                                  • Record Black Friday sales
                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                        • Figure 135: Argos: group financial performance, 2012/13-2016/17
                                                                                                                                                                                                                        • Figure 136: Argos: outlet data, 2012/13-2016/17
                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                      • Dixons Carphone

                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                            • Enhancing appeal of delivery options
                                                                                                                                                                                                                              • Rebalancing the business
                                                                                                                                                                                                                                • Offering more payment options
                                                                                                                                                                                                                                  • Where next?
                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                      • Figure 137: Dixons Carphone: retail brands, by country, 2017
                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                        • Figure 138: Dixons Carphone: group financial performance, 2013/14-2016/17
                                                                                                                                                                                                                                        • Figure 139: Dixons Carphone: group sales performance, by new reporting segments, 2016/17
                                                                                                                                                                                                                                        • Figure 140: Dixons Carphone: outlet data, 2013/14-2016/17
                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                      • E-Square

                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                            • Key figures
                                                                                                                                                                                                                                              • Members
                                                                                                                                                                                                                                                • Figure 141: E-Square: membership, 2017
                                                                                                                                                                                                                                            • Euronics International

                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                  • New store concepts dedicated to helping consumers make the right mobile choice
                                                                                                                                                                                                                                                    • Ditching the tech jargon
                                                                                                                                                                                                                                                      • Focusing on VR and smart home solutions
                                                                                                                                                                                                                                                        • A more dynamic in-store shopping experience
                                                                                                                                                                                                                                                          • Selling fitted kitchens, a potential new revenue earner for UK stores
                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                • Figure 142: Euronics International: estimated group financial performance, 2012-16
                                                                                                                                                                                                                                                                • Figure 143: Euronics International: estimated outlet data, 2012-16
                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                              • Maplin Electronics

                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                    • New brand strategy and visual identity aimed at broadening its appeal to non-specialist customers
                                                                                                                                                                                                                                                                      • ‘Store of the future’ format increasing dwell time and driving footfall
                                                                                                                                                                                                                                                                        • GAME concessions give consumers another reason to visit Maplin stores
                                                                                                                                                                                                                                                                          • Ramping up support services to compete with Dixons Carphone’s new expert tech service
                                                                                                                                                                                                                                                                            • Online enhancements to help drive web-enabled sales
                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                  • Figure 144: Maplin Electronics Ltd: group financial performance, 2011/12-2016/17
                                                                                                                                                                                                                                                                                  • Figure 145: Maplin Electronics Ltd: outlet data, 2011/12-2016/17
                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                                                                                  • Data sources
                                                                                                                                                                                                                                                                                    • Financial definitions
                                                                                                                                                                                                                                                                                      • Sales per store, sales per square metre
                                                                                                                                                                                                                                                                                        • Exchange rates
                                                                                                                                                                                                                                                                                          • Abbreviations
                                                                                                                                                                                                                                                                                            • Consumer research methodology
                                                                                                                                                                                                                                                                                              • Brand research
                                                                                                                                                                                                                                                                                              • Appendix – Market Size and Forecast

                                                                                                                                                                                                                                                                                                • Forecast methodology
                                                                                                                                                                                                                                                                                                  • Market size definitions

                                                                                                                                                                                                                                                                                                  Electrical Goods Retailing - UK - February 2018

                                                                                                                                                                                                                                                                                                  £1,995.00 (Excl.Tax)