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Description

Description

“Spending on electricals rose again in 2019. However, the marketplace is changing, marked by the contrasting trajectories of online-only and specialist retailers. Consumer demand is increasingly dictated by the widening gulf between young and old shoppers. The fluid nature of the former opened several avenues for growth in the past year; however multichannel retailers must be proactive in addressing these, or risk a generation of consumers that bypass the store altogether.”

– Marco Amasanti, Retail Analyst

This report examines the following issues:

  • An untapped opportunity: Black Friday electrical sales among women
  • The opportunity for retailers to collaborate with YouTubers

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this report
      • Executive Summary

          • The market
            • Spending continues to grow across electricals
              • Figure 1: Consumer spending on all electrical products: market size and forecast (including VAT), 2014-2024
            • Specialists’ share falls again amid the rise of online pure play
              • Online-only boosts share as specialists and grocers slip
                • Figure 2: Estimated distribution of spending on electrical goods, 2018 and 2019
              • Companies and brands
                • Dixons Carphone hit by struggling mobile sales as Amazon continues its charge
                  • Dixons Carphone loses share as online makes gains
                    • Figure 3: Estimated market shares of the leading specialist and non-specialist retailers of electrical goods, 2019
                  • Online grows its share of total spending
                    • Figure 4: Leading online retailers’ estimated share of online spending on electrical goods, 2019
                  • The consumer
                    • Nearly three quarters of buyers purchased electricals online in 2019
                      • Figure 5: How consumers purchased electrical goods, November 2019
                    • Mobile purchasing is on the rise
                      • Figure 6: How consumers purchased electrical goods Online, November 2019
                    • Online-only top consumer choice of retailer
                      • Figure 7: Retailers used to purchase electrical goods in the last 12 months, November 2019
                    • The need for stores is falling among some younger consumers
                      • Figure 8: Attitudes towards electrical goods, November 2019
                    • How stores can re-engage younger consumers
                      • Figure 9: Behaviours in the electrical goods market, November 2019
                    • Electricals lead Black Friday sales, but room for further growth
                      • Figure 10: Electricals purchased during Black Friday 2018 and 2019, December 2018 and 2019
                    • What we think
                    • Issues and Insights

                      • An untapped opportunity: Black Friday electrical sales among women
                        • The facts
                          • The implications
                            • The opportunity for retailers to collaborate with YouTubers
                              • The facts
                                • The implications
                                • The Market – What You Need to Know

                                  • Spending continues to grow across electricals
                                    • Headline inflation hits a three-year low
                                      • Specialists’ share falls again amid the rise of online pure play
                                        • Online-only boosts share as specialists and grocers slip
                                        • Market Size and Forecast

                                          • Consumer spending on electricals picks up in 2019
                                              • Figure 11: Consumer spending on all electrical products: market size and forecast (including VAT), 2014-2024
                                              • Figure 12: Consumer spending on all electrical products: market size and forecast (including VAT), in current and constant prices, 2014-2024
                                            • Segment forecasts
                                                • Figure 13: Core electrical goods segments as a percentage of the total market, 2014-2019
                                              • Household appliances continue to grow
                                                  • Figure 14: Household appliances: segment size and forecast (including VAT), 2014-24
                                                  • Figure 15: Household appliances: segment size and forecast (including VAT), at current and constant prices, 2014-24
                                                • Computing and telecoms recover momentum
                                                  • Figure 16: Computing and telecoms goods: segment size and forecast (including VAT), 2014-24
                                                  • Figure 17: Computing and telecoms goods: segment size and forecast (including VAT), at current and constant prices, 2014-24
                                                • Audio-visual and photographic goods return to growth
                                                    • Figure 18: Audio-visual and photographic goods: segment size and forecast (including VAT), 2014-24
                                                    • Figure 19: Audio-visual and photographic goods: segment size and forecast (including VAT), in current and constant prices, 2014-24
                                                  • Personal care appliances the strongest driver in 2019
                                                    • Forecast methodology
                                                      • Figure 20: Personal care appliances: segment size and forecast (including VAT), 2014-24
                                                      • Figure 21: Personal care appliances: segment size and forecast (including VAT), at current and constant prices, 2014-24
                                                  • Market Drivers

                                                    • Household appliances enjoy a bumper end of year
                                                      • Figure 22: Annual % change in all retail sales, electrical household appliance specialists and computers & telecoms equipment specialists, non-seasonally adjusted value series, January 2018 - December 2019
                                                    • Electricals volume sales vary widely over past two years
                                                      • Figure 23: Annual % change in all retail sales, electrical household appliance specialists and computers & telecoms equipment specialists, non-seasonally adjusted volume series, January 2018 - December 2019
                                                    • Headline inflation hits a three-year low
                                                      • Figure 24: Price Inflation: Annual % rate of change in core electrical categories, by month, 2019
                                                    • The return of real wage growth
                                                      • Figure 25: Great Britain average weekly earnings annual growth rate, total pay (real), May 2014-July 2019
                                                    • Consumers continue to take on credit
                                                        • Figure 26: Monthly consumer credit gross lending (excluding student loans), August 2017-October 2019
                                                      • Housing transactions look to pick up following a quiet summer …
                                                        • Figure 27: Number of property residential transactions with a value of over £40,000 completed in the UK, October 2017-October 2019
                                                      • … but have cooled down in recent years
                                                        • Figure 28: Number of property residential transactions with a value of over £40,000 completed in the UK, Financial year 2005/06-2018/19
                                                      • A rising proportion of homeowners in England
                                                        • Figure 29: English households, by tenure, 2012-18
                                                    • Specialist Sector Size

                                                      • Specialist market share falls for a third year
                                                          • Figure 30: Electrical goods specialists’ sector sales (including VAT), 2014-2019
                                                          • Figure 31: Electrical goods specialists’ sector sales (including and excluding VAT), 2015-2020
                                                        • Black Friday displaces demand from the specialist sector
                                                          • Figure 32: Average weekly retail sales in the electrical household appliance specialists and computers and telecommunications specialists categories, Jan 2018-Dec 2019
                                                        • Specialist sector contracts, but the appeal of stores remains
                                                          • Figure 33: Electrical specialists’ enterprise numbers, 2008-2018
                                                          • Figure 34: Electrical specialists’ number of retail outlets, 2014-2019
                                                      • Channels of Distribution

                                                        • Online-only boosts share as specialists and grocers slip
                                                            • Figure 35: Estimated distribution of spending on electrical goods, 2018 and 2019
                                                        • The Consumer – What You Need to Know

                                                          • Nearly three quarters of buyers purchased electricals online in 2019
                                                            • Mobile purchasing is on the rise
                                                              • Online-only top consumer choice in retailer
                                                                • The need for stores is falling among some younger consumers
                                                                  • How stores can re-engage younger consumers
                                                                    • Electricals lead Black Friday sales, but there’s an opportunity to boost sales among women
                                                                    • Electricals Purchased

                                                                          • Figure 36: Types of electrical products purchased in the past 12 months, November 2019
                                                                        • Changes in purchasing
                                                                          • Figure 37: Types of electrical products purchased in the past 12 months, November 2017-19
                                                                        • Repertoire of products purchased in the last year
                                                                          • Figure 38: Repertoire of products purchased in the past 12 months, November 2019
                                                                      • How Consumers Purchased Electrical Goods

                                                                        • Online grows its share further
                                                                          • As pressure on in-store ramps up
                                                                              • Figure 39: How consumers purchased electrical goods, November 2019
                                                                              • Figure 40: How consumers purchased electrical goods, November 2017-19
                                                                            • In-store retailers can do more to appeal to less affluent consumers
                                                                                • Figure 41: How consumers purchased electrical goods, by socio-economic group, November 2019
                                                                              • Bringing price and convenience in-store
                                                                              • How Consumers Purchased Electrical Goods Online

                                                                                    • Figure 42: How consumers purchased electrical goods online, November 2019
                                                                                  • Smartphones challenge laptop/desktops among younger shoppers
                                                                                      • Figure 43: How consumers purchased electrical goods online, by age, November 2019
                                                                                    • Websites lead apps in mobile purchasing
                                                                                        • Figure 44: How consumers purchased electrical goods via smartphone tablet, November 2019
                                                                                      • What can retailers do to encourage the use of mobile apps?
                                                                                        • YouTube could become an essential platform for mobile purchasing
                                                                                            • Figure 45: Platforms where people have seen influencer content that prompted purchases/activities, April 2019
                                                                                        • Retailers Used

                                                                                            • Online pure players take the top spot
                                                                                                • Figure 46: Types of retailers used to purchase electrical goods in-store/online in the last 12 months, November 2019
                                                                                              • Amazon leads the way
                                                                                                  • Figure 47: Retailers used to purchase electrical goods in the last 12 months, November 2019
                                                                                              • Online Retailers Used

                                                                                                • Amazon maintains its lead, but multichannel models prove fruitful
                                                                                                  • Figure 48: Online retailers used, November 2019
                                                                                                • Online grocers can learn from the mass appeal of Amazon and Argos
                                                                                                    • Figure 49: Online retailers used, by age, November 2019
                                                                                                • In-store Retailers Used

                                                                                                  • Electrical specialists top in-store purchasing, led by Dixons Carphone
                                                                                                    • Figure 50: In-store retailers used, November 2019
                                                                                                  • Online buyers shop around
                                                                                                    • Figure 51: Repertoire of retailers used to purchase electrical goods in the past year, by In-store and online, November 2019
                                                                                                • Attitudes towards Electrical Goods Purchasing

                                                                                                    • Consumers go online for price comparison
                                                                                                      • Multichannel retailers need to press their superior convenience
                                                                                                          • Figure 52: Attitudes towards electrical goods, November 2019
                                                                                                        • But the need for a store is falling among some younger consumers
                                                                                                          • Figure 53: Attitudes towards electrical goods, by age, November 2019
                                                                                                        • What more can stores do?
                                                                                                          • Figure 54: Agreement with the statement 'shopping in stores with more services would be appealing', by age, November 2019
                                                                                                      • Behaviours in the Electrical Goods Market

                                                                                                          • The in-store experience is more important than ever
                                                                                                            • Store staff need to keep shoppers engaged throughout the purchasing journey
                                                                                                              • Figure 55: Behaviours in the electrical goods market, November 2019
                                                                                                            • In-store innovations to cater to younger consumer demand
                                                                                                                • Figure 56: Behaviours in the electrical goods market, by age, November 2019
                                                                                                              • Augmented reality technologies could challenge the role of the store
                                                                                                              • Black Friday 2019

                                                                                                                • Two fifths of consumers made a purchase during Black Friday
                                                                                                                  • Figure 57: Methods of purchasing items during Black Friday 2019, December 2019
                                                                                                                • Electricals are the most popular Black Friday purchase
                                                                                                                  • Figure 58: Electricals purchased during Black Friday 2018 and 2019, December 2018 and 2019
                                                                                                                • Household electrical appliances enjoy mass appeal …
                                                                                                                  • … but total demand was spearheaded by men
                                                                                                                    • Figure 59: Electricals purchased during Black Friday 2019, by age and gender, December 2019
                                                                                                                  • Men were more likely to impulse buy and treat themselves during Black Friday
                                                                                                                    • Figure 60: Black Friday purchases 2019, by product category, by gender, December 2019
                                                                                                                  • An untapped opportunity: Black Friday electrical sales among women
                                                                                                                      • Figure 61: Memorable elements in advertising campaigns, October 2018
                                                                                                                    • Black Friday sees impulse buying, but also displaces demand
                                                                                                                      • Figure 62: Attitudes towards Black Friday 2019, December 2019
                                                                                                                  • Companies and Brands – What You Need to Know

                                                                                                                    • Dixons Carphone headline growth hit by struggling mobile sales
                                                                                                                      • Amazon continues its charge into electricals
                                                                                                                        • Dixons Carphone loses share as online makes gains
                                                                                                                          • Online grows its share of total spending
                                                                                                                            • John Lewis: a well-regarded brand worth paying more for
                                                                                                                              • Retailers strive to integrate online and offline channels
                                                                                                                                • Dixons Carphone heads up adspend, but total expenditure fell in 2019
                                                                                                                                • Leading Specialists

                                                                                                                                    • Dixons Carphone hit by struggling mobile sales …
                                                                                                                                      • ... but other specialists see continued growth
                                                                                                                                        • Figure 63: Leading specialist retailers of electrical goods: total net revenues; 2014/15-2019/20
                                                                                                                                        • Figure 64: Leading specialists, CAGR of net revenues, 2014/15-2018/19
                                                                                                                                      • Outlet numbers fall as specialists look to balance on-and-offline channels
                                                                                                                                        • Figure 65: Leading specialists, outlet numbers, 2014/15-2019/20
                                                                                                                                      • Annual sales per outlet
                                                                                                                                          • Figure 66: Leading specialists, annual sales per outlet, 2014/15-2018/19
                                                                                                                                        • The repositioning of multichannel specialists has squeezed margins
                                                                                                                                          • Figure 67: Leading specialists, annual operating profits, 2014/15-2018/19
                                                                                                                                          • Figure 68: Leading specialists, annual operating margins, 2014/15-2018/19
                                                                                                                                        • Sales area and sales densities
                                                                                                                                          • Figure 69: Leading specialists, estimated sales area, 2014/15-2018/19
                                                                                                                                          • Figure 70: Leading specialists, sales per square metre, 2014/15-2018/19
                                                                                                                                      • Leading Non-specialists

                                                                                                                                        • Amazon tops the sector as non-specialists make gains
                                                                                                                                            • Figure 71: Leading non-specialist retailers’ estimated sales of electronic goods (excluding VAT), 2014-2019
                                                                                                                                            • Figure 72: Leading non-specialist retailers, CAGR in estimated electrical goods sales, 2014-2019
                                                                                                                                            • Figure 73: Estimated Amazon and eBay total GTV/GMV electrical sales, 2015-2019
                                                                                                                                          • Non-specialists boost store numbers
                                                                                                                                            • Figure 74: Leading non-specialist retailers of electrical goods, outlet numbers, 2014-2019
                                                                                                                                        • Market Share

                                                                                                                                          • Dixons Carphone loses share as online makes gains
                                                                                                                                            • Figure 75: Estimated market shares of the leading specialist and non-specialist retailers of electrical goods, 2019
                                                                                                                                            • Figure 76: Estimated market shares of the leading specialist and non-specialist retailers of electrical goods, 2017-2019
                                                                                                                                        • Mobile Phone Specialists

                                                                                                                                          • The market
                                                                                                                                            • Phone payment options
                                                                                                                                              • Figure 77: Value of mobile network connections, 2014-2019
                                                                                                                                              • Figure 78: Type of mobile phone contract, November 2019
                                                                                                                                            • EE and O2 share top billing, but Sky Mobile makes gains
                                                                                                                                              • Figure 79: Mobile phone network provider, November 2019
                                                                                                                                            • Estimated store numbers and the big four network providers
                                                                                                                                              • Figure 80: Estimated store numbers of the big four network providers, 2019
                                                                                                                                            • Leading network providers
                                                                                                                                              • Figure 81: Leading network providers, financials, 2015-2018
                                                                                                                                            • Carphone Warehouse
                                                                                                                                              • Figure 82: Dixons Carphone interim 2019/20 financial results, by trading segment, October 2019
                                                                                                                                              • Figure 83: Dixons Carphone: key metrics, 2017/18-2019/20
                                                                                                                                          • Online

                                                                                                                                            • Online grows its share of total spending
                                                                                                                                                • Figure 84: Estimated online sales of electrical goods (including VAT), 2015-19
                                                                                                                                                • Figure 85: How consumers purchased electrical goods, November 2019
                                                                                                                                              • Amazon nears a third of total online sales
                                                                                                                                                  • Figure 86: Leading online retailers’ estimated share of online spending on electrical goods, 2019
                                                                                                                                              • Space Allocation Summary

                                                                                                                                                  • Figure 87: Leading electricals retailers, summary space allocation estimates, January 2020
                                                                                                                                                • Detailed space allocation
                                                                                                                                                  • Figure 88: Currys PC World Gaming Zone, Leyton, January 2020
                                                                                                                                                  • Figure 89: Leading electricals retailers, detailed space allocation estimates, January 2020
                                                                                                                                                • Electrical departments in non-specialists
                                                                                                                                                  • Figure 90: Non-specialists: Estimated electricals space as a percentage of total floor space, January 2020
                                                                                                                                              • Retail Product Mix

                                                                                                                                                  • Space allocation
                                                                                                                                                    • Sales density
                                                                                                                                                      • Sales by broad product category
                                                                                                                                                        • Market shares
                                                                                                                                                          • Figure 91: UK Electricals retailers, space allocation, 2019
                                                                                                                                                          • Figure 92: Leading electricals retailers, electrical space, 2018/19
                                                                                                                                                          • Figure 93: Leading electricals retailers, estimated sales densities by broad product area, 2018/19
                                                                                                                                                          • Figure 94: Leading electricals retailers, estimated sales by broad product area, 2018/19
                                                                                                                                                          • Figure 95: Leading electricals retailers, estimated market share by broad product area, 2018/19
                                                                                                                                                      • Launch Activity and Innovation

                                                                                                                                                        • Currys PC World using webcam tech to offer in-store experience to online customers
                                                                                                                                                          • AO fridge plastics recycling plant
                                                                                                                                                            • Try before you buy augmented reality experiences
                                                                                                                                                              • Figure 96: Dixons Carphone Point & Place Augmented-Reality website feature, 2019
                                                                                                                                                            • Experiential store concepts
                                                                                                                                                              • AO partners with Surfly to make online shopping easier
                                                                                                                                                                • Disrupting the B2B market
                                                                                                                                                                  • Hughes Electrical’s new ‘outlet’ concept store
                                                                                                                                                                    • Meeting the demand for second-hand electronics
                                                                                                                                                                      • Failed bricks-and-mortar business relaunches as an online-only brand
                                                                                                                                                                        • Travel kiosk format offering speed and convenience
                                                                                                                                                                        • Advertising and Marketing Activity

                                                                                                                                                                          • Total advertising spend down 12.7% year-on-year in 2019
                                                                                                                                                                            • Figure 97: Recorded above-the-line, online display and direct mail total advertising expenditure by UK retail advertisers of electrical products, 2015-19
                                                                                                                                                                          • DSG Retail is the sector’s biggest advertising spender
                                                                                                                                                                            • Figure 98: Leading UK retail advertisers of electrical products: recorded above-the-line, online display and direct mail total advertising expenditure, 2015-19
                                                                                                                                                                          • Majority of advertising spend channelled through TV
                                                                                                                                                                            • Figure 99: Recorded above-the-line, online display and direct mail total advertising expenditure by UK retail advertisers of electrical products, by media type, 2015-19
                                                                                                                                                                          • Nielsen Ad Intel coverage
                                                                                                                                                                          • Brand Research

                                                                                                                                                                              • What you need to know
                                                                                                                                                                                • Brand map
                                                                                                                                                                                  • Figure 100: Attitudes towards and usage of selected brands, November 2019
                                                                                                                                                                                • Key brand metrics
                                                                                                                                                                                  • Figure 101: Key metrics for selected brands, November 2019
                                                                                                                                                                                • Brand attitudes: Amazon provides great online service
                                                                                                                                                                                  • Figure 102: Attitudes, by brand, November 2019
                                                                                                                                                                                • Brand personality: Argos accessible, John Lewis ethically-minded
                                                                                                                                                                                  • Figure 103: Brand personality – macro image, November 2019
                                                                                                                                                                                • Stylish John Lewis, aspirational Apple
                                                                                                                                                                                  • Figure 104: Brand personality – micro image, November 2019
                                                                                                                                                                                • Brand analysis
                                                                                                                                                                                  • Amazon: An excellent experience and highly recommended by those that have used it
                                                                                                                                                                                    • Figure 105: User profile of Amazon, November 2019
                                                                                                                                                                                  • John Lewis: Worth paying more for
                                                                                                                                                                                    • Figure 106: User profile of John Lewis, November 2019
                                                                                                                                                                                  • Argos: High brand awareness and good value for money
                                                                                                                                                                                    • Figure 107: User profile of Argos, November 2019
                                                                                                                                                                                  • AO.com: Low brand awareness and usage, but users highly recommended it
                                                                                                                                                                                    • Figure 108: User profile of ao.com, November 2019
                                                                                                                                                                                  • Apple Store: Innovative and exclusive, but expensive
                                                                                                                                                                                    • Figure 109: User profile of Apple Store, November 2019
                                                                                                                                                                                  • Currys PC World: Accessible, but could do more to differentiate itself from the competition
                                                                                                                                                                                    • Figure 110: User profile of Currys PC World, November 2019
                                                                                                                                                                                  • Carphone Warehouse: Ranks lowest for trustworthiness and innovativeness
                                                                                                                                                                                    • Figure 111: User profile of Carphone Warehouse, November 2019
                                                                                                                                                                                • Amazon

                                                                                                                                                                                    • What we think
                                                                                                                                                                                      • Prime: the glue keeping the consumer facing business units together
                                                                                                                                                                                        • Consumer electronics: half of UK households have an Amazon device
                                                                                                                                                                                          • Retail: Will Marketplace become a problem child?
                                                                                                                                                                                            • Company background
                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                • Figure 112: Amazon: sales by activity, 2019
                                                                                                                                                                                              • Mintel estimates
                                                                                                                                                                                                • Figure 113: Amazon.com Group: Group financial performance, 2015-19
                                                                                                                                                                                                • Figure 114: Amazon International: estimated retail sales performance, 2015-19
                                                                                                                                                                                              • Sales of electrical goods
                                                                                                                                                                                                • Figure 115: Amazon Europe: estimated sale of electrical products, 2019
                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                • Product mix
                                                                                                                                                                                                  • Figure 116: Amazon UK: estimated sales by product, 2018
                                                                                                                                                                                                • Marketing
                                                                                                                                                                                                • AO World PLC

                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                      • Scaling back European operations on the back of mounting losses
                                                                                                                                                                                                        • White goods rental service targeting cash-squeezed consumers and ‘Generation Rent’
                                                                                                                                                                                                          • New strategic partnership with Vodafone
                                                                                                                                                                                                            • Partners with Surfly to make online website navigation easier
                                                                                                                                                                                                              • Augmented reality lessening the risk of the wrong purchasing decision
                                                                                                                                                                                                                • Addressing pollution concerns
                                                                                                                                                                                                                  • Dedicated B2B division having an immediate impact on sales growth
                                                                                                                                                                                                                    • Leveraging logistical expertise to deliver third-party online orders
                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                            • Figure 117: AO World Plc: Group financial performance, 2014/15-2018/19
                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                          • Apple Retail (Europe)

                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                • Focusing on growing services revenue as device sales struggle
                                                                                                                                                                                                                                  • Tweaking the store environment and ironing out common frustrations
                                                                                                                                                                                                                                    • Launches a credit card
                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                          • Figure 118: Apple Retail (Europe): Estimated group financial performance, 2014/15-2018/19
                                                                                                                                                                                                                                          • Figure 119: Apple Retail (Europe): outlet data, number of stores, 2014/15-2019/20
                                                                                                                                                                                                                                          • Figure 120: Apple Retail UK and Germany: outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                        • Dixons Carphone (UK & Ireland)

                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                              • Weighed down heavily by declining mobile sales
                                                                                                                                                                                                                                                • Store investment with rollout of ‘experience zones’ and ‘gaming battlegrounds’
                                                                                                                                                                                                                                                  • Strengthened online proposition driving ecommerce
                                                                                                                                                                                                                                                    • Augmented reality experience to help consumers choose the right product
                                                                                                                                                                                                                                                      • Travel kiosk format offers on-the-go consumers a faster and more convenient shopping experience
                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                            • Figure 121: Dixons Carphone: Group financial performance, 2014/15-2018/19
                                                                                                                                                                                                                                                            • Figure 122: Dixons Carphone: Outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                          • E-Square

                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                • Key figures
                                                                                                                                                                                                                                                                  • Members
                                                                                                                                                                                                                                                                    • Figure 123: E-Square: membership, 2020
                                                                                                                                                                                                                                                                • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                                                                  • Data sources
                                                                                                                                                                                                                                                                    • Financial definitions
                                                                                                                                                                                                                                                                      • Sales per store, sales per square metre
                                                                                                                                                                                                                                                                        • Exchange rates
                                                                                                                                                                                                                                                                          • Abbreviations
                                                                                                                                                                                                                                                                            • Consumer research methodology
                                                                                                                                                                                                                                                                              • Brand research
                                                                                                                                                                                                                                                                              • Appendix – Market Size and Forecast

                                                                                                                                                                                                                                                                                • Forecast methodology
                                                                                                                                                                                                                                                                                  • Market size definitions
                                                                                                                                                                                                                                                                                    • Specialist sector size

                                                                                                                                                                                                                                                                                    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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