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Electrical Retailing - France - June 2010

The focus of the report is the electricals specialists, and they are the dominant players in the market.

But the electricals sector faces some major challenges:

  • The lingering economic hangover.
  • Wavering consumer confidence and a slow recovery in discretionary spending.
  • Competition from non-specialists and in particular internet pure players and supermarkets.
  • Continuing pressure on prices and sales volumes.
  • Product convergence which could put further pressure on sales volumes.
  • Multi-channel development which is fast becoming the option of choice for consumers but is costly for retailers to implement.
  • Customer service which is the new battleground for specialists and inextricably linked to multi-channel development, but represents another major investment for retailers.

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Table of contents

  1. Market in Brief

      • Market size and performance
        • The competitive landscape
        • Report Scope

            • Company coverage
              • Definitions
                • Retail sector sales
                  • Market sizes
                    • Abbreviations
                      • Technical notes
                        • Financial definitions
                          • Currencies
                            • Country codes
                              • Figure 1: Country codes
                            • VAT
                              • Figure 2: Europe: Standard VAT rates, 2010
                          • Internal Market Environment

                            • Key points
                              • Consumer attitudes
                                • E-commerce a fast-growing channel in France
                                  • Waiting to pay a premium
                                    • Care for the environment
                                      • Figure 3: Attitudes towards the internet, technology and the environment, by country, 2009
                                    • Consumer trends
                                        • Figure 4: Trends in attitudes towards shopping, the internet and technology, France, 2005-09
                                      • Who thinks what
                                        • Reviews influence top earners most
                                          • Figure 5: Attitudes towards internet, by gender, age and income group, France, 2009
                                        • Economic recovery to boost the premium end
                                          • Figure 6: Attitudes towards technology, by gender, age and income group, France, 2009
                                        • Young people still less engaged with the environment
                                          • Figure 7: Attitudes towards environment, by gender and age, France, 2009
                                        • Website usage
                                            • Figure 8: France: Top retail websites, by number of unique visitors, December 2009
                                        • Broader Market Environment

                                          • Key points
                                          • The Market in Context

                                                • Figure 9: France: Consumer spending on electricals and other selected categories, 2004-08
                                              • Weaker economy affects spending on electricals
                                                • Price deflation impacts white goods…
                                                  • …but is even worse for brown and grey goods
                                                    • Figure 10: France: Consumer price index for selected categories, 2000-09
                                                  • Channels of distribution
                                                  • Sector Size and Forecast

                                                    • Key points
                                                      • Economic outlook
                                                        • Retail sales forecasts
                                                          • Figure 11: France: Electricals retail sales, 2005-15
                                                        • Prospects for electricals specialists
                                                          • Enterprise and outlet data
                                                            • Figure 12: France: Electricals specialists, enterprise data, 2004-08
                                                            • Figure 13: France: Electricals specialists, outlet data, 2005-09
                                                            • Figure 14: France: Electricals specialists, outlet numbers by size class, 2005-09
                                                        • Retail Competitor Analysis

                                                          • Key findings
                                                            • Kesa is market leader
                                                              • Fnac in second place
                                                                • Boulanger turns to Euronics for scale
                                                                  • Buying groups
                                                                    • Media-Saturn trails behind
                                                                      • Figure 15: France: Leading electricals players, 2008/09
                                                                    • Market shares
                                                                      • Figure 16: France: Electrical specialists’ market shares, 2008/09
                                                                  • Boulanger

                                                                      • History
                                                                        • Financial performance
                                                                          • Figure 17: Boulanger: Estimated sales as share of electrical specialists’ sales in France, 2005-09
                                                                          • Figure 18: Boulanger: Estimated group sales performance, 2005-09
                                                                        • Store portfolio
                                                                            • Figure 19: Boulanger: Outlet data, 2005-09
                                                                          • Retail offering
                                                                            • e-commerce and home shopping
                                                                            • Conrad Electronic

                                                                                • Recent history
                                                                                  • Financial performance
                                                                                      • Figure 20: Conrad: Estimated group sales performance, 2004-08
                                                                                    • Store portfolio
                                                                                      • Retail offering
                                                                                        • e-commerce and home shopping
                                                                                        • EDA

                                                                                            • Strategic evaluation
                                                                                              • Recent history
                                                                                                  • Figure 21: EDA: Members and websites, by country of operation, 2009
                                                                                                • Financial performance
                                                                                                  • Figure 22: EDA: Estimated retail sales, 2008-09
                                                                                                • Store portfolio
                                                                                                    • Figure 23: EDA: Member store numbers, 2008-09
                                                                                                  • Retail offering
                                                                                                    • Figure 24: EDA: Sales mix by purchase volume, 2008/09
                                                                                                  • e-commerce
                                                                                                    • Figure 25: EDA: Affiliated online stores, 2010
                                                                                                • Euronics International

                                                                                                    • Figure 26: Euronics: Estimated sales as share of electrical retailers sales in Europe, 2005-09
                                                                                                  • Strategic evaluation
                                                                                                    • Recent history
                                                                                                      • Figure 27: Euronics: European members and websites, by country of operation, 2010
                                                                                                    • Financial data
                                                                                                        • Figure 28: Euronics International: Sales by country, 2001-09
                                                                                                        • Figure 29: Euronics International: Sales by country, 2005, 2006 and 2008
                                                                                                      • Store portfolio
                                                                                                          • Figure 30: Euronics International: Outlet data 2004-08
                                                                                                        • Retail offering
                                                                                                          • Figure 31: Euronics International, sales mix by purchase volume, 2009
                                                                                                        • e-commerce
                                                                                                        • Expert International

                                                                                                            • Strategic evaluation
                                                                                                              • Background
                                                                                                                • Financial performance
                                                                                                                    • Figure 32: Expert: European operations by country, 2009
                                                                                                                  • Store portfolio
                                                                                                                    • Retail offering
                                                                                                                      • e-commerce and home shopping
                                                                                                                        • Figure 33: Expert International, online shopping availability, 2010
                                                                                                                    • Fnac

                                                                                                                        • Figure 34: Fnac: Sales as share of electrical specialists’ sales in France, 2005-09
                                                                                                                      • Strategic evaluation
                                                                                                                        • Background
                                                                                                                          • Financial performance
                                                                                                                            • Figure 35: Fnac: Group financial performance, 2005-09
                                                                                                                            • Figure 36: Fnac: Sales by product category, 2009
                                                                                                                          • Store portfolio
                                                                                                                            • Figure 37: Fnac: Outlet data, 2005-09
                                                                                                                          • Retail offering
                                                                                                                            • e-commerce and home shopping
                                                                                                                            • Kesa Electricals

                                                                                                                                • Figure 38: Comet: Sales as share of electrical retailers’ sales in UK, 2005-09
                                                                                                                                • Figure 39: Darty France: Sales as share of electrical retailers’ sales in France, 2005-09
                                                                                                                              • Strategic evaluation
                                                                                                                                • Recent history
                                                                                                                                  • Financial performance
                                                                                                                                    • Figure 40: Kesa Electricals: Group financial performance, 2006/07-2008/09
                                                                                                                                    • Figure 41: Kesa Electricals: First half financial performance, 2009/10
                                                                                                                                    • Figure 42: Kesa Electricals: Second half and full year sales performance, 2009/10
                                                                                                                                  • Store portfolio
                                                                                                                                      • Figure 43: Kesa Electricals: Outlet data, 2006-09
                                                                                                                                    • Retail offering
                                                                                                                                      • e-commerce
                                                                                                                                          • Figure 44: Kesa Electricals: E-commerce sales, UK and France, 2005/06-2008/09
                                                                                                                                          • Figure 45: Kesa Electricals: Websites, 2009
                                                                                                                                      • Media Markt/Saturn

                                                                                                                                          • Figure 46: Media-Saturn group: Sales as share of electrical retailers’ sales in Europe, 2005-09
                                                                                                                                          • Figure 47: Media-Saturn Germany: Sales as share of electrical retailers’* sales in Germany, 2005-09
                                                                                                                                        • Strategic evaluation
                                                                                                                                          • e-commerce
                                                                                                                                            • Recent history
                                                                                                                                              • Financial performance
                                                                                                                                                  • Figure 48: Media Markt/Saturn: Financial performance, 2005-09
                                                                                                                                                  • Figure 49: Media Markt/Saturn: Germany, Western Europe & Eastern Europe – share of sales, 2005-09
                                                                                                                                                • Store portfolio
                                                                                                                                                    • Figure 50: Media Markt/Saturn: Outlet data, by country, 2005-09
                                                                                                                                                    • Figure 51: Media Markt/Saturn: Description of outlets, 2009
                                                                                                                                                  • Retail offering
                                                                                                                                                    • e-commerce and home shopping
                                                                                                                                                      • Figure 52: Media Markt/Saturn: Websites by country, 2009
                                                                                                                                                  • Appendix

                                                                                                                                                    • Population
                                                                                                                                                      • Figure 53: Europe top five: Population breakdown, by age group, 2005
                                                                                                                                                      • Figure 54: Europe top five: Population breakdown, by age group, 2010
                                                                                                                                                      • Figure 55: Europe top five: Population breakdown, by age group, 2015
                                                                                                                                                      • Figure 56: Europe top five: Population breakdown, by age group, 2020
                                                                                                                                                    • GDP
                                                                                                                                                      • Figure 57: Europe top five: GDP (in current prices) 2000-Q1 2010
                                                                                                                                                      • Figure 58: Europe top five: GDP growth rates (in constant prices), 2000-Q1 2010
                                                                                                                                                    • Consumer spending
                                                                                                                                                      • Figure 59: Europe top five: Consumer spending (in current prices) 2001-09
                                                                                                                                                      • Figure 60: Europe top five: Consumer spending growth rates (in constant prices) 2001-09
                                                                                                                                                    • Consumer prices
                                                                                                                                                      • Figure 61: Europe top five: Consumer prices, 2000-10
                                                                                                                                                    • Unemployment
                                                                                                                                                      • Figure 62: Europe top five: Average rate of unemployment, 2000-Q1 2010
                                                                                                                                                    • Interest rates
                                                                                                                                                      • Figure 63: UK and Eurozone: Interest rates, 2004-Q1 2010
                                                                                                                                                    • Consumer confidence
                                                                                                                                                      • Figure 64: Europe top five: Consumer confidence, Oct 2008-Mar 2010

                                                                                                                                                  Electrical Retailing - France - June 2010

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