Electrical Retailing - Germany - June 2010
The focus of the report is the electricals specialists, and they are the dominant players in the market.
But the electricals sector faces some major challenges:
The lingering economic hangover.
Wavering consumer confidence and a slow recovery in discretionary spending.
Competition from non-specialists and in particular internet pure players and supermarkets.
Continuing pressure on prices and sales volumes.
Product convergence which could put further pressure on sales volumes.
Multi-channel development which is fast becoming the option of choice for consumers but is costly for retailers to implement.
Customer service which is the new battleground for specialists and inextricably linked to multi-channel development, but represents another major investment for retailers.
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