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Electrical Retailing - Italy - June 2010

The focus of the report is the electricals specialists, and they are the dominant players in the market.

But the electricals sector faces some major challenges:

  • The lingering economic hangover.

  • Wavering consumer confidence and a slow recovery in discretionary spending.

  • Competition from non-specialists and in particular internet pure players and supermarkets.

  • Continuing pressure on prices and sales volumes.

  • Product convergence which could put further pressure on sales volumes.

  • Multi-channel development which is fast becoming the option of choice for consumers but is costly for retailers to implement.

  • Customer service which is the new battleground for specialists and inextricably linked to multi-channel development, but represents another major investment for retailers.

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Table of contents

  1. Market in Brief

      • Market size and performance
        • The competitive landscape
        • Report Scope

            • Company coverage
              • Definitions
                • Retail sector sales
                  • Market sizes
                    • Abbreviations
                      • Technical notes
                        • Financial definitions
                          • Currencies
                            • Country codes
                              • Figure 1: Country codes
                            • VAT
                              • Figure 2: Europe: Standard VAT rates, 2010
                          • Internal Market Environment

                            • Key points
                              • Website usage
                                  • Figure 3: Italy: Top retail websites, by number of unique visitors, December 2009
                              • Broader Market Environment

                                • Key points
                                • Competitive Context

                                  • Key findings
                                    • Spending on electricals weak
                                        • Figure 4: Italy: Consumer expenditure on electricals, 2004-08
                                      • Price deflation impacts growth
                                          • Figure 5: Italy: Consumer price index for selected categories, 2000-09
                                        • Channels of distribution
                                        • Sector Size and Forecast

                                          • Key findings
                                            • Economic outlook
                                              • Technical notes
                                                • Past performance
                                                  • Figure 6: Italy: Retail sales indices, 2005-09
                                                • Retail sales forecast
                                                  • Figure 7: Italy: Retail sales 2009-15
                                                • Electricals specialists’ prospects
                                                  • Enterprise data
                                                    • Figure 8: Italy: Electricals retailers, enterprise numbers, 2003-07
                                                • Retail Competitor Analysis

                                                  • Key findings
                                                    • Media-Saturn is market leader
                                                      • UniEuro the next largest multiple
                                                        • Strong performance for Euronics
                                                          • Expert
                                                            • Gre
                                                              • Other players
                                                                • Figure 9: Italy: Leading players in the electricals sector, 2008/09
                                                              • Market shares
                                                                  • Figure 10: Italy: Leading electricals specialists’ market shares, 2008/09
                                                              • DSG International

                                                                  • Figure 11: DSG International: Group sales as share of electrical specialists’ sales in Europe, 2005-09
                                                                  • Figure 12: DSGi UK: Sales as share of electrical/PC/telecoms specialists’ sales in UK, 2005-09
                                                                • Strategic evaluation
                                                                  • Recent history
                                                                    • Financial performance
                                                                      • Figure 13: DSG International: Group financial performance, 2004/05-2008/09
                                                                      • Figure 14: DSGi: First half financial performance, 2009/10
                                                                      • Figure 15: DSGi: First and second half sales performance, 2009/10
                                                                    • Store portfolio
                                                                        • Figure 16: DSG International: Outlet data, 2007/08-2008/09
                                                                        • Figure 17: DSG International: Outlet data, 2004/05-2008/09
                                                                        • Figure 18: DSG International: Store performance data, 2004/05-2008/09
                                                                      • Retail offering
                                                                        • e-commerce
                                                                        • EDA

                                                                            • Strategic evaluation
                                                                              • Recent history
                                                                                  • Figure 19: EDA: Members and websites, by country of operation, 2009
                                                                                • Financial performance
                                                                                  • Figure 20: EDA: Estimated retail sales, 2008-09
                                                                                • Store portfolio
                                                                                    • Figure 21: EDA: Member store numbers, 2008-09
                                                                                  • Retail offering
                                                                                    • Figure 22: EDA: Sales mix by purchase volume, 2008/09
                                                                                  • e-commerce
                                                                                    • Figure 23: EDA: Affiliated online stores, 2010
                                                                                • ElectronicPartner

                                                                                    • Figure 24: ElectronicPartner: Estimated sales as share of electrical retailers sales in Germany, 2005-09
                                                                                  • Strategic evaluation
                                                                                    • Recent history
                                                                                      • Membership structure
                                                                                        • Figure 25: EP: Membership data, 2009
                                                                                      • Financial performance
                                                                                          • Figure 26: ElectronicPartner: Group financial performance, 2005-09
                                                                                        • Store portfolio
                                                                                          • Figure 27: ElectronicPartner: Membership data, 2005-09
                                                                                        • Sales and outlets by country
                                                                                          • Figure 28: ElectronicPartner: Affiliated branded stores and membership, by country, 2009
                                                                                        • Retail offering
                                                                                          • e-commerce and home shopping
                                                                                          • Euronics International

                                                                                              • Figure 29: Euronics: Estimated sales as share of electrical retailers sales in Europe, 2005-09
                                                                                            • Strategic evaluation
                                                                                              • Recent history
                                                                                                • Figure 30: Euronics: European members and websites, by country of operation, 2010
                                                                                              • Financial data
                                                                                                  • Figure 31: Euronics International: Sales by country, 2001-09
                                                                                                  • Figure 32: Euronics International: Sales by country, 2005, 2006 and 2008
                                                                                                • Store portfolio
                                                                                                    • Figure 33: Euronics International: Outlet data 2004-08
                                                                                                  • Retail offering
                                                                                                    • Figure 34: Euronics International, sales mix by purchase volume, 2009
                                                                                                  • e-commerce
                                                                                                  • Expert International

                                                                                                      • Strategic evaluation
                                                                                                        • Background
                                                                                                          • Financial performance
                                                                                                              • Figure 35: Expert: European operations by country, 2009
                                                                                                            • Store portfolio
                                                                                                              • Retail offering
                                                                                                                • e-commerce and home shopping
                                                                                                                  • Figure 36: Expert International, online shopping availability, 2010
                                                                                                              • Fnac

                                                                                                                  • Figure 37: Fnac: Sales as share of electrical specialists’ sales in France, 2005-09
                                                                                                                • Strategic evaluation
                                                                                                                  • Background
                                                                                                                    • Financial performance
                                                                                                                      • Figure 38: Fnac: Group financial performance, 2005-09
                                                                                                                      • Figure 39: Fnac: Sales by product category, 2009
                                                                                                                    • Store portfolio
                                                                                                                      • Figure 40: Fnac: Outlet data, 2005-09
                                                                                                                    • Retail offering
                                                                                                                      • e-commerce and home shopping
                                                                                                                      • Kesa Electricals

                                                                                                                          • Figure 41: Comet: Sales as share of electrical retailers’ sales in UK, 2005-09
                                                                                                                          • Figure 42: Darty France: Sales as share of electrical retailers’ sales in France, 2005-09
                                                                                                                        • Strategic evaluation
                                                                                                                          • Recent history
                                                                                                                            • Financial performance
                                                                                                                              • Figure 43: Kesa Electricals: Group financial performance, 2006/07-2008/09
                                                                                                                              • Figure 44: Kesa Electricals: First half financial performance, 2009/10
                                                                                                                              • Figure 45: Kesa Electricals: Second half and full year sales performance, 2009/10
                                                                                                                            • Store portfolio
                                                                                                                                • Figure 46: Kesa Electricals: Outlet data, 2006-09
                                                                                                                              • Retail offering
                                                                                                                                • e-commerce
                                                                                                                                    • Figure 47: Kesa Electricals: E-commerce sales, UK and France, 2005/06-2008/09
                                                                                                                                    • Figure 48: Kesa Electricals: Websites, 2009
                                                                                                                                • Media Markt/Saturn

                                                                                                                                    • Figure 49: Media-Saturn group: Sales as share of electrical retailers’ sales in Europe, 2005-09
                                                                                                                                    • Figure 50: Media-Saturn Germany: Sales as share of electrical retailers’* sales in Germany, 2005-09
                                                                                                                                  • Strategic evaluation
                                                                                                                                    • e-commerce
                                                                                                                                      • Recent history
                                                                                                                                        • Financial performance
                                                                                                                                            • Figure 51: Media Markt/Saturn: Financial performance, 2005-09
                                                                                                                                            • Figure 52: Media Markt/Saturn: Germany, Western Europe & Eastern Europe – share of sales, 2005-09
                                                                                                                                          • Store portfolio
                                                                                                                                              • Figure 53: Media Markt/Saturn: Outlet data, by country, 2005-09
                                                                                                                                              • Figure 54: Media Markt/Saturn: Description of outlets, 2009
                                                                                                                                            • Retail offering
                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                • Figure 55: Media Markt/Saturn: Websites by country, 2009
                                                                                                                                            • Appendix

                                                                                                                                              • Population
                                                                                                                                                • Figure 56: Europe top five: Population breakdown, by age group, 2005
                                                                                                                                                • Figure 57: Europe top five: Population breakdown, by age group, 2010
                                                                                                                                                • Figure 58: Europe top five: Population breakdown, by age group, 2015
                                                                                                                                                • Figure 59: Europe top five: Population breakdown, by age group, 2020
                                                                                                                                              • GDP
                                                                                                                                                • Figure 60: Europe top five: GDP (in current prices) 2000-Q1 2010
                                                                                                                                                • Figure 61: Europe top five: GDP growth rates (in constant prices), 2000-Q1 2010
                                                                                                                                              • Consumer spending
                                                                                                                                                • Figure 62: Europe top five: Consumer spending (in current prices) 2001-09
                                                                                                                                                • Figure 63: Europe top five: Consumer spending growth rates (in constant prices) 2001-09
                                                                                                                                              • Consumer prices
                                                                                                                                                • Figure 64: Europe top five: Consumer prices, 2000-10
                                                                                                                                              • Unemployment
                                                                                                                                                • Figure 65: Europe top five: Average rate of unemployment, 2000-Q1 2010
                                                                                                                                              • Interest rates
                                                                                                                                                • Figure 66: UK and Eurozone: Interest rates, 2004-Q1 2010
                                                                                                                                              • Consumer confidence
                                                                                                                                                • Figure 67: Europe top five: Consumer confidence, Oct 2008-Mar 2010

                                                                                                                                            Electrical Retailing - Italy - June 2010

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