Electronics Retailing - US - April 2019
"Buoyed by a relatively stable economy, the CE (consumer electronics) retailing industry is enjoying an upward sales trajectory with no end in sight. Amazon has usurped Best Buy in sales, but Best Buy’s strong service model and exemplary omnichannel approach keep it alive and thriving. In the future, digitally native electronics retailers – including Amazon – will venture more into the physical retail space, while brick and mortar retailers will improve at creating a seamless shopping experience across channels. As price largely determines product and channel selection, the retail battleground is likely to shift more toward value-added services, and it is here where traditional brick and mortar retailers have an advantage."
- Diana Smith, Associate Director - Retail & Apparel
This Report looks at the following areas:
- The state of the market
- The role of technology
- Where consumers are shopping
- The path to purchase
- How consumers make a final decision
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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