Emerging Bank Markets - US - March 2009
Since the last survey that Mintel conducted of the unbanked and underbanked markets, two significant developments have taken place: the financial crisis and the election of President Barack Obama. These two events offer both good news and bad news for those looking to market to the underbanked. On the one hand, those distrustful of the banking system are now even more distrustful. On the other hand, as the majority of unbanked and underbanked consumers are immigrants, this poses a possible opportunity.
Due to problems in the banking industry, banking institutions will need to look towards new revenue streams. Though banks are more risk-averse, there is evidence that the underbanked are not necessarily high risk and are actually careful consumers. Given their population growth rates, it is a huge economic opportunity.
This report includes key information about the growing numbers of unbanked and underbanked consumers:
- What are the demographics of the unbanked and underbanked?
- What are the factors that lead to distrust and/or underuse of banks?
- Which segment(s) has the greatest growth rate?
- What are methods to market to the unbanked and underbanked?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.