Emerging City Destinations in Europe - June 2015
“It is in the interest of these cities to position their tourism product upmarket in order to attract a discerning and high-value-adding customer base. All the cities covered in this report certainly offer world-class attractions that would interest the most discerning and well-travelled tourist. However, in order to attract a high-spending ‘upper-crust’ clientele, the destinations need to have in place the right infrastructure in terms of air route networks and luxury hotels to serve a demanding customer base.”
- Jessica Kelly, Senior Tourism Analyst
This report looks at the following areas for each city destination:
What are the city’s main attractions and new developments?
What has been the trend in arrivals, air passenger traffic and overnights in the city?
How developed are transport links to the city (such as air and HSR)?
What is the size and profile of the city’s lodging sector?
What is the outlook for the destination?
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