Entertaining in the Home - Ireland - July 2013
“The entertaining at home market has experienced a boost following the onset of the economic downturn as cash-strapped consumers look to ways of socialising with friends on a budget. New product development in the food and alcohol sectors coupled with innovation for national and calendar occasions are helping consumers engage with the idea and embrace the home as a venue.”
– Sophie Dorbie, Research Analyst
Some questions answered in this report include:
- What impact is the current economic climate having on the entertaining at home market?
- How has the entertaining at home market evolved?
- How are consumers catering for in-home events?
- What type of events are consumers hosting in their homes?
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