Entertaining in the Home - Ireland - June 2012
The trend for in-home entertaining is likely to continue even as the economy recovers, due to the wide array of events that can be customised to suit individual needs. However, like entertaining outside the home, consumers have cut back on their spending on in-home entertaining due to the economic climate. Food solutions focused on convenience and ease of preparation will remain key issues within the in-home entertaining market, with consumers seeking help in menu planning and organising events.
Some key questions answered in this report include:
- Economic downturn – How has the recession impacted on consumers’ entertaining habits?
- The most likely consumers to engage in home entertaining – Which socio economic groups and age groups enjoy in-home entertaining?
- Type of in-home entertaining Irish consumers engage in – What are the current trends in entertaining at home?
- Organising and hosting in-home entertaining trends – What are consumers’ responsibilities in organising an in-home event and what are the most popular sources of food for these events?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.